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AAPL Stock: 130.42 ( + 1.63 )

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Apple media event scheduled for March 9, likely to discuss Apple Watch

No official details have been given by Apple for the Yerba Buena Center event

Apple has today invited the media to an event on March 9. The "Spring Forward" event is taking place at the Yerba Buena Center for the Arts in San Francisco, and is likely discussing firm release dates, and details of the final shipping version of the Apple Watch. The title of the event makes reference to time, suggesting the upcoming change in most first-world nations that sees clocks moved forward an hour -- in effect, a brief leap into the future.

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FCC approves net neutrality, Title II proposal in 3-2 vote

Fight likely to continue in House, Senate over depth of FCC power

The US Federal Communications Commission (FCC) has approved the net neutrality rules, including Title II regulation of Internet Service Providers as proposed by FCC Chair Tom Wheeler, with minor modifications. The vote wasn't unanimous, nor was it expected to be, and predictably split across party lines. The two Democratic members and the Chair voted to approve the contentious policy, and the two Republican members voted against it.

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Pointers: introducing Siri to your family

Ridiculously easy way to edit relationship data into Contacts

This week's Pointers tip is short and sweet, and one of those head-slapping "of course!" moments. It's a far simpler way of adding your family into Siri so that she (or he) will understand who you mean when you say "send a text to my wife" or "read me the last email from my father." You can do this manually in Contacts (or the previous version, known as Address Book), but its a bit labor-intensive that way. Using this easier method, you can eliminate the dreaded "which John did you mean?" when you know more than one, and meant the one you're related to.

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Apple Watch stars in 12-page Vogue spread; Cook spills details

Apple CEO allegedly overheard telling German Apple worker he can shower with it

While the Apple Watch will make its first US cover debut in the March issue of lifestyle and health magazine Self , the US edition of fashion magazine Vogue features a 12-page ad for the Apple Watch in the current March issue -- and a video version of the ad for the iPad edition. The new ads continue Apple's theme of positioning the Apple Watch -- or at least some versions of the forthcoming product -- to the fashion market. As is customary, the print ad features some images of the product at full size.

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MacNN Podcast: MacBook Pro REA, Net Neutrality, Apple customer service

The MacNN Podcast for February 22, 2015

The MacNN Podcast hits its third broadcast and like the previous pair, touches on the hot button issues in the tech world! Join this week's hosts, MacNN Editor Charles Martin, alongside staff writer Michelle Elbert, reviewer William Gallagher, Managing Editor Mike Wuerthele, and contributor Sanjiv Sathiah as they discuss the events that got our attention, needed further discussion, or just plain tickled our fancy.

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Editorial: iCar or Apple moonshot?

There are many reasons Apple might invest in automotive research

There are a lot of rumors floating around that Apple is working on a car. While on one hand it may seem far-fetched, it is not beyond the realm of possibility. Apple works on lots of projects, many of which never see the light of day. There are a litany of Apple patents that have emerged over the years - of products or ideas that have not materialized as shipping products - that testify to this.

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Back to the Mac: unboxing and setting up the Mac mini

The proper rituals must be performed, obviously

Two weeks ago, staff writer and long-time Windows user Malcolm Owen returned to Mac following a five-year absence. Back to the Mac is a series of posts where he charts his progress in introducing Apple to his working environment once again. In this second installment, Malcolm goes through the unboxing ritual, and sets up the machine for daily use. The happiest moment of any geeky person's life is when they get to unbox some new toys, and if I said I wasn't excited about getting my new Mac mini out of the box, I'd be lying.

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Briefly: Apple's ARC mandate, Maps Connect and printer updates

Developers told to switch to ARC memory management by May 1

On Friday, Apple began notifying developers of a mandatory change in how apps manage memory when in use, instituting a newer form of "retain and release" where old code in RAM is periodically flushed out, in Apple's preferred Automatic Reference Counting (ARC) feature. As of May 1, all new and updated apps submitted to the Mac App Store must make use of ARC.

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Apple closes week with new record high, market cap totals

Company still riding streak from record iPhone, Mac sales

In what has now started to become a routine occurrence, AAPL on Friday ended the week with a new all-time record high for its stock, as well as its market capitalization. The stock closed on Friday at a price of $129.49 per share, though it is down a nickel in after-hours trading at the time of this article. The market cap for the company now stands at $754.28 billion after the stock rose 0.81 percent on the day, compared to $710 billion just 10 days ago .

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Apple is world's most admired company for eighth year running

Fortune ranking follows others, achieves top score in all scoring categories

For the eighth year running, Apple has again captured the title of "World's Most Admired Company," according to the annual survey from Fortune . The magazine had previously also honored Apple by naming it the world's most valuable brand; competitor Barron's had recently named it the world's most respected company. The award reflects the voting of some 4,104 executives, directors, and securities analysts.

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Briefly: Apple moves Canadian HQ, removes Cuba from restricted list

Apple Canada moves headquarters to smaller but downtown location

Apple Canada has opted to downsize, despite record sales in the country . The company is said to be selling its former headquarters in the Ontario suburb of Markham for a smaller set of offices on Bremner Boulevard , near the Air Canada Centre. The move brings the administrative offices for Canada's Apple subsidiary close the company's Toronto store at Eaton Centre , now just blocks away and due to be renovated into a flagship store in the near future.

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Apple sued after allegedly poaching battery scientists, engineers

Top battery-tech workers defect, may have violated anti-compete agreements

According to a new lawsuit filed against Apple, the iPhone maker has been poaching employees from a vehicle-oriented "advanced energy" technology company called A123 Systems over the past eight months for a new, unannounced battery division at the iPhone maker. The latter company says that Apple and its former employees may have violated anti-compete agreements, and have left A123 without qualified leaders for key projects.

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Hands On: Fantastical calendar app (OS X, iOS)

Superb complement to and improvement on Apple's Calendar

Fantastical is a calendar app, and there are separate versions for iPhone , iPad and OS X . If you read this late one horrible night, if you read it when your head is spinning from all your commitments and meetings and appointments, buy Fantastical -- even if it is not on sale. Yes, for all three device platforms (as you need). In other words, this program is so great that you shouldn't wait for the occasional sale price; we wouldn't be raving about it if the sale prices were the best bit.

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Editorial: Is the Apple Car a midlife crisis?

Finally, Cupertino can afford to spend cash on cars -- and that's a good thing

If you're expecting a story about Apple taking on Tesla with new cars, sorry about that, no -- we discussed that over the weekend a bit. If you're expecting more news about how Apple's gigantic Scrooge McDuck-level stash of cash is breaking yet more financial records, well, it probably is . What we want to propose, though, is different. We want to argue that Apple having all this money is, in fact, an inspirational thing.

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MacNN Podcast: Apple Pay, great apps, huge iPhones, Tesla, and more

The MacNN Podcast for February 16, 2015

The MacNN Podcast hits its second episode and engages on a wide variety of topics! Join this week's hosts, MacNN Editor Charles Martin, alongside staff writer Michelle Elbert, reviewer William Gallagher, and news writer Malcolm Owen as they discuss the events that got our attention, needed further discussion, or just plain tickled our fancy.

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US government adopting Apple Pay through GSA, point of sale locations

Initiative launches in September, massive transaction volume expected

At today's Cyber Security conference at California's Stanford University, Apple CEO Tim Cook took the stage. As part of the appearance, the White House and Cook announced that Apple Pay would be enabled for users of federal payment cards, including all benefits that are paid out through debit cards. Additionally, the Apple payment service would be accepted at National parks and similar venues.

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Hands On: BrydgeAir Bluetooth keyboard for iPad Air

BrydgeAir stands out from the Bluetooth keyboard accessory crowd

The market for keyboard accessories for tablets like the iPad is extensive, whether Apple likes it or not. That Apple hasn't released an equivalent accessory to speaks volumes about the typical ergonomics of these kinds of accessories. The best option that we have found to date is to marry an iPad with the Incase Origami and one of Apple's wireless keyboards, although it is not the most integrated solution. Does the BrydgeAir Bluetooth keyboard for the iPad Air offer a better, more integrated solution?

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Apple adds two-step authentication to iMessage, FaceTIme

Extra layer of security should stop hackers, attackers from gaining access

Almost two years after it first added the option of two-factor verification to its iTunes and iCloud accounts, Apple has activated the extra layer of security for its iMessage and FaceTime services , further protecting users from the possibility of attackers gaining access. The extra step, if enabled, requires verification on another device beyond the usual name and password authentication.

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Back to the Mac: a fresh start after a long time apart

Staffer adds Mac to his arsenal of PCs, awaits delivery of Kool-Aid

Last week, staff writer and long-time Windows user Malcolm Owen returned to Mac following a five-year absence. Back to the Mac is a series of posts where he charts his progress in introducing Apple to his working environment once again. In this first installment, Malcolm talks about why he is making the change, and his Mac acquisition. Hello, I am Malcolm, and I have an admission to make: Up until recently, I was not a Mac user. That recently changed, but before I go into that, I have some explaining to do.

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Hands On: DayMap 2 (OS X, iOS)

Flexible productivity system across Mac and iPhone

It's hard -- bordering on impossible -- to have just one piece of software that you use to stay on top of everything you've got to do and when. DayMap 2 intends to be that one place, and calls itself an entire productivity system. It is. It's an entire system that works, too -- so our only real caution against it is the more conceptual issue that not every application suits everybody.

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Aperture to be removed from sale after Photos for Mac debuts

Apple confirms it is getting out of the pro-level photo app game, at least for now

Apple has updated its official page for Aperture and its listing of the program on the more

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Pointers: Traveling with Apple gear

Bringing your 'brains' with you, safely and efficiently

You may have noticed that people rarely use the term "getting away from it all" when they talk about vacations anymore. Unless you are going camping in the middle of absolutely nowhere, or trying to do a cruise ship on the cheap, chances are you are in fact bringing some of "it" with you -- probably in the form of your iPhone, iPad or Mac (or all three) and a connection to the Internet. As jet-setting journalists , we have come up with a few tips for this over the years, which we now pass on to you.

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AAPL breaks new high of $122, now at $710B market cap

Apple holds new record as first company to pass $700 billion

During Tim Cook's interview at an investor's conference today in San Francisco, Goldman Sachs President and COO Gary Cohn told Cook that his company, Apple, had become the first publicly-traded company to ever top $700 billion in market capitalization, and the stock also closed the day at a new record high of $122.02 per share. The peaks come just a under a week after the previous all-time high last Wednesday , following a record-shattering holiday quarter.

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Ads: Amex touts Apple Pay, Apple showcases iPad

Credit card ties Apple Pay to tradition, while Elliphant breaks new ground

American Express has again created its own commercial featuring Apple Pay, a technology the company has been a strong supporter of . Made in collaboration with Apple, the Amex ad uses its own previous commercials to portray the mobile payment technology as the next step of its evolution. In contrast, Apple's own latest TV spot is busy promoting the company's iPad tablet, showcasing its role in rap artist Elliphant's song creation process.

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Apple CEO Cook to speak at White House cybersecurity conference

President seeks to strike balance between security and privacy

The Office of the President has announced a forthcoming White House Summit on Cybersecurity and Consumer Protection that will take place on Friday, February 13 at Stanford University. President Obama and representatives from business, government, cyber security firms and other interested stakeholders will gather in the hopes of finding a balance between protecting America's interests from the growing threat of cyber-attacks, while still protecting citizen privacy. Apple CEO Tim Cook is among those who have been invited to speak.

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Apple debuts first beta of iOS 8.3; updates Xcode 6.3, Swift to v1.2

May hint at imminent 8.2 release; 'noteworthy' changes in Swift force migration tool

On Monday, Apple released a first beta of iOS 8.3, even before iOS 8.2 has been released to the public. It has also unveiled a new version of its programming language Swift, with changes the company calls "noteworthy" -- to the point that a new beta of Xcode 6.3 has also been issued to developers, with a "Swift Migrator" function allowing programmers to move code from Swift 1.1 to version 1.2. The changes may hint that iOS 8.2's public debut is imminent.

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Hands On: ShoulderPod S1 Smartphone Camera Rig

ShoulderPod S1 is a great accessory for smartphone camera enthusiasts

One of the many conveniences of today's smartphones is their ability to be used as quality point-and-shoot cameras when on-the-go. However, as convenient to use as they are, taking images of the sort that you see in smartphone marketing materials can be difficult if you are just trying to hold your camera in your hands to take your snaps. If you are serious about taking better photos and more steady hand-held movies, the ShoulderPod S1 smartphone camera rig may be just what you have been looking for.

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Review: OmniPlan (OS X, iOS)

Use Omniplan to drive agendas, manage projects

We reviewed the Omni Group's most famous Mac software, a To Do app called OmniFocus , back in June 2014, and we were impressed . Some of us became converts, some of us became evangelists, some of us became outright bores about it. Yet even the most enthusiastic OmniFocus users among us readily agree that there are areas that the software is just not right for. What about OmniPlan? Does it fill in OmniFocus' weak points with a grander vision, or is it too different, too much, too big? We answer that question in our review .

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Apple hiring medical-tech engineers for biometric research

Related to company's push into health and fitness business through Apple Watch

New job listings from Apple suggest that the company is expanding its focus on health and fitness in the run-up to the April debut of the Apple Watch . In addition to its usual call for engineers with biometric experience and its recent hire of sleep and other medical experts, the new listing calls for a "Human Factors Anthropometry Engineer/Researcher," which deals with the study of human body measurements, posture, weight and other factors.

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First look: Photos for Mac (first beta)

New program promises delight for iPhoto users, falls short on pro features

After only the vaguest of descriptions and a single preview image, the first beta of OS X 10.10.3 has arrived , and with it comes a brand-new application from Apple. Photos is intended to be the successor to iPhoto and Aperture, but in its initial (and not yet released) first form, it can be said that it mostly borrows Aperture's looks and speed with large libraries, but not a lot else from Apple's former high-end photo manager. Fans of iPhoto, however, are likely to like this -- and there might even be a little gift for developers in Photos as well.

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