Make them memorable by making them readable
Click on this link for us, would you please? This one: http://amzn.to/1756A8y. It's an Amazon link and while you're there, poke around and buy something really expensive like a MacBook or a car: we'll get a few cents for your efforts and will raise a glass to you. Think about what happens when you want to tell all your family and friends about it. There is not one single possible chance that you will remember or casually mention in conversation that they can get it on that mishmash of letters and numbers. There is a far greater chance that you'll remember and be able to tell them that you got it via bitly.com/buy-a-great-book-and-maybe-a-car. This Pointers is about how you create those customized links.