Tag - Survey
Apple is about as trustworthy with customer data as its main competitors, a recent poll of the public suggests. In results released on Monday, approximately 60 percent of respondents to an online survey either "strongly agreed" or "somewhat agreed" with a statement asking if they trust Apple to keep data safe from hackers, a response that is said to be similar to the same question asked of Google, Amazon, and Microsoft's ability to protect customer information.
[Updated with Apple statement refuting figures] Market research firm MusicSearch has issued a new report on Apple Music use in the US that has both good news and bad news for the company. The good news is that most people who are still using the free trial indicated in their responses that they like it and will continue with it when it switches to a paid service following a three-month free trial. More concerning is that despite a high awareness of Apple Music among the US public, nearly half of those who tried it have stopped using it.
Some high-end professional vertical markets that have increasingly moved to the Mac platform in recent years are those of CAD users, 3D and visual effects artists, and other professional designers not normally associated with the "creative professional" tag, taking in everything from engineers to biomedical scientists. Mac advocacy site Architosh has recently run a survey of the industries, and found some surprising results.
Since it was introduced nearly five years ago, the iPad has made a huge cultural impact on families, schools and seniors, but the full extent of the influence on the former two groups has been made more obvious in a new survey of children ages 6-12 conducted by youth and family research firm Smarty Pants. The 2014 edition of the firm's "Young Love" survey found that the iPad was the highest-rated brand name with children and families, beating out 255 other iconic contenders including Nickelodeon, Disney and McDonald's.
Investment firm Piper Jaffray and its lead Apple analyst Gene Munster have completed their latest survey on the level of interest among consumers for the latest iPhone. Unsurprisingly, the study found that interest is waning somewhat among potential buyers -- with the current models now nearly nine months old -- and that declared potential buyers are beginning to hang back in anticipation of the forthcoming "iPhone 6," expected this fall.
A new study by Morgan Stanley's Katy Huberty suggests that if Apple were to produce a five-inch iPhone model, it could move as many as 15 million additional units per year in the US, mostly from customers that would switch to Android. In a note to investors, Huberty told her clients that nearly half of the survey respondents -- 47 percent -- would choose an iPhone over other smartphone brands if it came in a larger size, suggesting that a major factor in US Android phone sales is simply a matter of screen size.
While after-sale support is not always a priority factor in most consumers' tech buying decisions, tales of Apple's superior customer support are legendary. On Monday, Consumer Reports reinforced Apple's stellar service reputation with yet another top ranking as America's best computer tech support vendor. Apple has been the top-ranked support provider overall for at least the last 10 years, and even managed to improve its 2012 score in this year's survey.
Just as happened with the original release of the iPad, more conservative tech buyers (who don't fit the "early adopter" profile) had only moderate interest in an iPad mini -- but unlike most electronics, interest in the scaled-down version of the iPad has increased significantly since its introduction, according to a report from deal site TechBargains. When it did a survey just prior to the iPad Mini's release, only 18 percent planned to buy it -- now, interest has nearly doubled to 33 percent. Customers also reported on what they'd like to see in future iPad models.
A survey by an SEO ranking provider for small businesses has turned up a surprising level of satisfaction with Apple's Maps in iOS 6 and suggests further that, at least within the US, the media reporting on the topic may be overblown. While Apple itself and many others have noted genuine problems with the data found in Maps, especially right after launch, many in North America (particularly those using the driving directions) have a better experience. The survey found that 74 percent of respondents were happy with the new Maps app.
An iPhone that started smoking on a flight to Sydney last November has been explained. The Australian Transport Safety Bureau conducted the investigation and found that a misplaced screw within the handset had punctured the battery casing. The resulting short circuit caused the battery to overheat and start smoking. According to the ATSB, the screw was misplaced by an unauthorized service center during a screen replacement. Although no one was hurt during the flight from the faulty handset, the chief comissioner of the ATSB, Martin Dolan, warned passengers to carry electronic devices in the cabin and to not store them with checked-in baggage.