Tag - Survey
Apple is about as trustworthy with customer data as its main competitors, a recent poll of the public suggests. In results released on Monday, approximately 60 percent of respondents to an online survey either "strongly agreed" or "somewhat agreed" with a statement asking if they trust Apple to keep data safe from hackers, a response that is said to be similar to the same question asked of Google, Amazon, and Microsoft's ability to protect customer information.
[Updated with Apple statement refuting figures] Market research firm MusicSearch has issued a new report on Apple Music use in the US that has both good news and bad news for the company. The good news is that most people who are still using the free trial indicated in their responses that they like it and will continue with it when it switches to a paid service following a three-month free trial. More concerning is that despite a high awareness of Apple Music among the US public, nearly half of those who tried it have stopped using it.
Some high-end professional vertical markets that have increasingly moved to the Mac platform in recent years are those of CAD users, 3D and visual effects artists, and other professional designers not normally associated with the "creative professional" tag, taking in everything from engineers to biomedical scientists. Mac advocacy site Architosh has recently run a survey of the industries, and found some surprising results.
Since it was introduced nearly five years ago, the iPad has made a huge cultural impact on families, schools and seniors, but the full extent of the influence on the former two groups has been made more obvious in a new survey of children ages 6-12 conducted by youth and family research firm Smarty Pants. The 2014 edition of the firm's "Young Love" survey found that the iPad was the highest-rated brand name with children and families, beating out 255 other iconic contenders including Nickelodeon, Disney and McDonald's.
Investment firm Piper Jaffray and its lead Apple analyst Gene Munster have completed their latest survey on the level of interest among consumers for the latest iPhone. Unsurprisingly, the study found that interest is waning somewhat among potential buyers -- with the current models now nearly nine months old -- and that declared potential buyers are beginning to hang back in anticipation of the forthcoming "iPhone 6," expected this fall.
A new study by Morgan Stanley's Katy Huberty suggests that if Apple were to produce a five-inch iPhone model, it could move as many as 15 million additional units per year in the US, mostly from customers that would switch to Android. In a note to investors, Huberty told her clients that nearly half of the survey respondents -- 47 percent -- would choose an iPhone over other smartphone brands if it came in a larger size, suggesting that a major factor in US Android phone sales is simply a matter of screen size.
While after-sale support is not always a priority factor in most consumers' tech buying decisions, tales of Apple's superior customer support are legendary. On Monday, Consumer Reports reinforced Apple's stellar service reputation with yet another top ranking as America's best computer tech support vendor. Apple has been the top-ranked support provider overall for at least the last 10 years, and even managed to improve its 2012 score in this year's survey.
Just as happened with the original release of the iPad, more conservative tech buyers (who don't fit the "early adopter" profile) had only moderate interest in an iPad mini -- but unlike most electronics, interest in the scaled-down version of the iPad has increased significantly since its introduction, according to a report from deal site TechBargains. When it did a survey just prior to the iPad Mini's release, only 18 percent planned to buy it -- now, interest has nearly doubled to 33 percent. Customers also reported on what they'd like to see in future iPad models.
A survey by an SEO ranking provider for small businesses has turned up a surprising level of satisfaction with Apple's Maps in iOS 6 and suggests further that, at least within the US, the media reporting on the topic may be overblown. While Apple itself and many others have noted genuine problems with the data found in Maps, especially right after launch, many in North America (particularly those using the driving directions) have a better experience. The survey found that 74 percent of respondents were happy with the new Maps app.
An iPhone that started smoking on a flight to Sydney last November has been explained. The Australian Transport Safety Bureau conducted the investigation and found that a misplaced screw within the handset had punctured the battery casing. The resulting short circuit caused the battery to overheat and start smoking. According to the ATSB, the screw was misplaced by an unauthorized service center during a screen replacement. Although no one was hurt during the flight from the faulty handset, the chief comissioner of the ATSB, Martin Dolan, warned passengers to carry electronic devices in the cabin and to not store them with checked-in baggage.
Now AAPL Stock: 156.25 ( + 0.27 )
Cirrus creates Lightning-headphone dev kit
Apple supplier Cirrus Logic has introduced a MFi-compliant new development kit for companies interested in using Cirrus' chips to create Lightning-based headphones, which -- regardless of whether rumors about Apple dropping the analog headphone jack in its iPhone this fall -- can offer advantages to music-loving iOS device users. The kit mentions some of the advantages of an all-digital headset or headphone connector, including higher-bitrate support, a more customizable experience, and support for power and data transfer into headphone hardware. Several companies already make Lightning headphones, and Apple has supported the concept since June 2014. http://bit.ly/29giiZj
Apple Store app offers Procreate Pocket
The Apple Store app for iPhone, which periodically rewards users with free app gifts, is now offering the iPhone "Pocket" version of drawing app Procreate for those who have the free Apple Store app until July 28. Users who have redeemed the offer by navigating to the "Stores" tab of the app and swiping past the "iPhone Upgrade Program" banner to the "Procreate" banner have noted that only the limited Pocket (iPhone) version of the app is available free, even if the Apple Store app is installed and the offer redeemed on an iPad. The Pocket version currently sells for $3 on the iOS App Store. [32.4MB]
Porsche adds CarPlay to 2017 Panamera
Porsche has added a fifth model of vehicle to its CarPlay-supported lineup, announcing that the 2017 Panamera -- which will arrive in the US in January -- will include Apple's infotainment technology, and be seen on a giant 12.3-inch touchscreen as part of an all-new Porsche Communication Management system. The luxury sedan starts at $99,900 for the 4S model, and scales up to the Panamera Turbo, which sells for $146,900. Other vehicles that currently support CarPlay include the 2016 911 and the 2017 models of Macan, 718 Boxster, and 718 Cayman. The company did not mention support for Google's corresponding Android Auto in its announcement. http://bit.ly/295ZQ94
Apple employees testing wheelchair features
New features included in the forthcoming watchOS 3 are being tested by Apple retail store employees, including a new activity-tracking feature that has been designed with wheelchair users in mind. The move is slightly unusual in that, while retail employees have previously been used to test pre-release versions of OS X and iOS, this marks the first time they've been included in the otherwise developer-only watchOS betas. The company is said to have gone to great lengths to modify the activity tracker for wheelchair users, including changing the "time to stand" notification to "time to roll" and including two wheelchair-centric workout apps. http://bit.ly/2955JDa
SanDisk reveals two 256GB microSDXC cards
SanDisk has introduced two 256GB microSDXC cards. Arriving in August for $150, the Ultra microSDXC UHS-I Premium Edition card offers transfer speeds of up to 95MB/s for reading data. The Extreme microSDXC UHS-I card can read at a fast 100MB/s and write at up to 90MB/s, and will be shipping sometime in the fourth quarter for $200. http://bit.ly/294Q1If
Apple's third-quarter results due July 26
Apple has advised it will be issuing its third-quarter results on July 26, with a conference call to answer investor and analyst queries about the earnings set to take place later that day. The stream of the call will go live at 2pm PT (5pm ET) via Apple's investor site, with the results themselves expected to be released roughly 30 minutes before the call commences. Apple's guidance for the quarter put revenue at between $41 billion and $43 billion. http://apple.co/1oi1Pbm
Twitter stickers slowly roll out to users
Twitter has introduced "stickers," allowing users to add extra graphical elements to their photos before uploading them to the micro-blogging service. A library of hundreds of accessories, props, and emoji will be available to use as stickers, which can be resized, rotated, and placed anywhere on the photograph. Images with stickers will also become searchable with viewers able to select a sticker to see how others use the same graphic in their own posts. Twitter advises stickers will be rolling out to users over the next few weeks, and will work on both the mobile apps and through the browser. http://bit.ly/29bbwUE