Tag - Study
As noted in our Daily Deals post, prices on the Apple Watch are now being routinely discounted by as much as $100 as part of what appears to be a concentrated strategy to make the device one of the hottest gifts this holiday season. On the heels of the discounting, which has made the wearable a popular choice for gifting, comes a new study that says 62 percent of current owners plan to buy another Apple Watch as a gift for someone else. The trend could push 2015 Apple Watch sales into the range of 16 million units, though firm figures are hard to come by.
A new study (PDF) by Consumer Intelligence Research Partners (CIRP) claims that as of the end of September, more than 101 million iPhones were in use in the United States, a ratio approaching one iPhone for every three Americans. The study further found that of that number, 62 million units -- were recent models from either this year or last. The majority, 58 million, are 2014's iPhone 6 or 6 Plus, with only four million of the latest model sold in the US in the first weekend of availability before the end of the September quarter.
The Apple Watch's innovative combination of gentle reminding, motivation, goal setting, and its key visualization of activity and progress is actually working to help users lead healthier lives, a new study from Wristly concludes. Users in a study of Apple Watch early buyers report that 86 percent of them are still wearing the device on a daily basis, with another 12.3 percent wearing it "most days." Only three respondents in the survey of 1,000 users -- 0.3 percent -- said they no longer wear the device.
Since Taylor Swift kicked off a debate on the artistic merits of the album and the degradation of art by streaming music, numerous parties in the music industry are chiming in on the topic of sales. The latest is the Country Music Association (CMA), which conducted a study that compared consumer action towards buying a song or album, based on listening to a new song over the radio or through a streaming platform.
Adam Kramer, co-author of the paper involving Facebook news feed manipulation, took to the social media service to explain the importance of the study earlier this week. Since news of the psychological study hit the Internet, many have wondered about the ethical implications of emotional manipulation by the company. Kramer indicated that the researchers didn't clearly state their motivations in the paper, leading to a misinterpretation of how the study was perceived.
In helping to celebrate the fifth anniversary of the iOS App Store yesterday, auction giant eBay -- who's own app is a consistent chart-dweller for mobile buying and selling -- revealed the results of a study that asked 200 iPhone users to resist activating any of the apps (other than the phone itself) for a period of four days. The results reveal a culture that is -- just five years after the first third-party apps appeared -- extremely dependent on them to organize their lives and perform their daily activities. Ebay monitored the four days without the apps and the first four days of participants getting to use them again.
Mobile usage analysis firm Onswipe, as part of a slideshow celebrating its second year of operation, revealed some further analysis of user data from iPads that in some cases reveal interesting habits and in others reinforce facts already known from other end-user studies. According to the analysis drawn from its 127 million users over two years, iPad users prefer landscape to portrait, email as the most popular method of sharing, and the peak usage time is around 10PM during the early days of the week, among other factoids.
A study of 10,000 US computer users by customer satisfaction analyst Tempkin Group has once again ranked Apple as the top manufacturer for overall "computer experience" quality, which is defined as having excellent functionality, being accessible and generating the strongest positive emotions. This is the third year running that Apple has topped the list, but HP took second place -- losing by only two percentage points, and with a higher "functionality" rating than Apple. Sony and Lenovo were ranked least favorably of the 10 manufacturers rated.
Consumers who were born into the world of mobile technology have been found to switch their attention between different media platforms or channels within the same platform approximately 27 times per hour, according to an Innerscope study published by Time Inc. The majority of younger "digital natives" also reported a preference for text messaging rather than calling.
A new study exploring the effects of cellular radiation has found no relationship between cellphone use and cancer in children and adolescents. The European study, which was published in the Journal of the National Cancer Institute, aimed to focus on the potential risks for young users, amid concerns that children are more sensitive to radiation than adults.