Tag - Promotion
In a bid to boost the discoverability of new apps, Apple announced earlier that it would launch a test program for Search Ads, a forthcoming feature to the App Store that offers -- for the first time -- paid promotions on one of Apple's storefronts. Previously, Apple staffers have picked items to received promoted status at will, resisting efforts at putting advertising in the search results for fear that big players would dominate and further obscure up-and-coming, smaller, and new releases.
AT&T is developing special "iPhone 7" promotions that it plans to announce in time for the expected September launch of the next-generation smartphone flagship from Apple, according to Nomura Securites analyst Jeffrey Kvaal. AT&T's total annual subscriber churn is currently running at 1.42 percent. This is a figure that AT&T is hoping to minimize, by trying to retain subscribers who could potentially leave the network for another when the next iPhone launches, while also attracting new subscribers to its network.
Chase's online bank Chime has announced support for Apple Pay through its own issued cards, a day ahead of a new promotion from Chase that will see cardholders eligible for a free iTunes download of Eric Clapton's newest album I Still Do, including a bonus track. Chime is similar to other online banks like Ally and Simple, with no physical branches. Deposits are handled through automatic deposit programs or by taking a photograph of a check, and payments are done through issued cards, the bank's own app, and virtual wallets like Apple Pay.
According to a new filing with the Securities and Exchange Commission, Apple has awarded newly-named Senior Vice President of Hardware Technologies Johny Srouji was awarded just over 90,000 restricted stock units (RSUs) as a promotion bonus, currently valued at $9.8 million (based on the stock price of AAPL at the time of writing). In addition, Srouji -- a new name to the executive team, but previously the leader of the chip-development effort that led to Apple's in-house processors -- also has common stock holdings valued currently at around $11 million.
On the heels of a new promotion from Mastercard that allows Apple Pay users to ride free on the London Underground, Visa Europe is kicking off a two-month ad campaign that intends to show users why using Apple Pay in the UK is safer, faster, and easier than the current EMV (chip and PIN) card-based payment system. Titled "Anticipation," the first ad very elegantly communicates the ease, speed and yes, thrill of using Apple Pay.
For a limited time, new iPhone buyers can receive a $50 discount on the Apple Watch Sport or regular models at select stores. The company is trying to incentivize buyers into picking up both devices at the same time with the small price break, though the fact that the promotional offer is only available for a limited time and only in a handful of stores in the Bay Area in California and in Boston, Massachusetts suggests that the program is a pilot for a possible national sale in time for the holidays.
[Updated with new comments, details] T-Mobile is taking on Apple's new iPhone Upgrade Program by offering an extra option within its own Jump program specifically for the iPhone 6s's launch. CEO John Legere announced via a series of posts on Twitter that the carrier would be providing its customers with an iPhone 6s via its Jump On Demand upgrade scheme for either $5, $10, or $15 per month, depending on the model of phone being traded in by the subscriber.
This week, the usual suspects -- MacNN Editor Charles Martin, Managing Editor Mike Wuerthele, and staff writer Malcolm Owen -- deliver a lighter, shorter, 47-minute summer episode that tries to accentuate the positive, and make lemonade out of lemons. Having spent last episode complaining about iTunes 12.2, the iOS Music app, and (as required by law) Microsoft's Windows 10, this episode focuses on the new Back to School promo from Apple, what can be done to make iTunes better, how to make an OS X home server, how Windows 10 is working out, and Microsoft's new iOS-to-Windows initiative. Show notes after the jump.
Traditionally, Apple launches a Back To School promotion in the first week of July (or first week in January for Australia and New Zealand) that offers extra incentives, such as iTunes Gift Cards, on top of the usual educational discounts on hardware ranging from Macs to iPods. The program has not appeared this year, with no reply from Apple to inquiries about the state of the promotion -- but a weekly video to Apple Store staff from retail chief Dame Angela Ahrendts hints that a rethink on the Back To School idea is coming.
Apple Japan will begin its traditional promotion for Japanese retail buyers, known as Fukubukuro or "Lucky Bags," starting on January 2, the company has announced. The promotion involves customers buying one of several "grab bag" gift boxes for a set price -- last year it was about 36,000 yen, or roughly $300 in current US dollars -- that could contain very valuable gifts, and usually at least top the value of the list price. Some of the boxes contained iPads or MacBook Airs, for example.