Tag - Predictions
We spend a fair amount of time in this space belittling the predictions and pontifications of pundits around here (one in particular -- though we would like to stress that it is the sites that unfairly balloon his above-average-but-imperfect record into gospel-like status that we actually don't care for, not the man himself). We love deconstructing rumors (where needed), rooting out the source, watching it evolve and refine (or be walked back and forgotten), and let's not forget: even if it's clearly nonsense, rumors can be fun and entertaining. We feed on them.
Let's cut to the chase on this one -- we're putting up our 66th episode a day early because this one may have a short shelf life. We tried, heaven knows, to limit our "predictions" to things that are incredibly likely to happen, or if not incredibly likely, then we just indicated if we liked the idea or not. That said, you know part of our "it's complicated" relationship with Apple is that every time we think they're going to zig instead of zag, they in fact zagnut (yes, that candy bar is still being made). So here goes the road to WWDC, littered with speculation that's going to make us look (smart? dumb?) come Monday. Show notes after the player.
Apple's media event, in which the company offers "Let us loop you in," is taking place this coming Monday. The large number of rumors and the wide array of products Apple now offers means it is much harder to pin down exactly what will be unveiled in a few more days, but what does the writing crew of
So the regular-as-clockwork cycle is broadly that Apple has a big event, people spend a day or two split between talking about what was launched, complaining about what wasn't, and explaining away any mistakes they made in their rubbish predictions. Then within a week at most, we're back to the rumors for next time, and we stay there until two key moments in time.
Welcome back to the beehive of questionable activity and scurrilous gossip that is the Rumor Roundup, the forge in which a good deal of future truth is revealed -- amongst a steaming pile of second-guessing, market manipulation, misfiring guesses, and outright magical thinking. This week's predictions range from the probable (Apple will finally bring Siri to the Mac in the next major OS X upgrade) to the questionable (new iPhones will be bright pink, no wait ...) to the good old-fashioned plain old wrong (mean old Apple will take away iPad Pro Apple Pencil navigation!) and more.
New predictions from two separate analyst reports paint a picture of modest success for the alleged four-inch revamped "iPhone 5se/iPhone 6c" model Apple may unveil next month, but a more dismal picture of continuing drops in iPad sales, despite the supposed introduction of a mid-cycle "iPad Air 3" to help spur interest. Amit Daryanani of RBC Capital Markets believes that the rumored refreshed four-inch iPhone could add a gain of about 10 million units across fiscal 2016, while the often-unreliable DigiTimes says Apple will ship fewer than 9.88 million iPads in calendar Q1 2016 for the first time since mid-2011.
On the legal observance of the birthday of civil rights leader Martin Luther King Junior, Apple's homepage has been altered to a full-screen remembrance, alongside a quote from him that reads "Life's most persistent and urgent question is 'what are you doing for others?'". Apple CEO Tim Cook has often cited King as one of his biggest influences, and Cook speaks frequently about civil rights and justice for various minority classes.
A new forecast from analysts and a late prediction from investment firm Cowen and Company have combined to move the needle slightly upwards in terms of the optimism of guesses on Apple's earnings for its fiscal Q4 quarter, which will be reported later today (MacNN will, of course, have live coverage). Compared to a recent polling of analysts by Fortune magazine, the new consensus rises just over the top of Apple's guidance, now at $51 billion in revenue.
Social app Foursquare is making a prediction that Apple will sell between 13 million and 15 million iPhones over its retail opening weekend, based on historical data it has of foot traffic to Apple Stores on the day new iPhones debut, correlated with how many sales resulted. Based on users who "check in" to Foursquare at an Apple Store on the day a new iPhone debuts, the site believes Apple will handily beat both analyst's predictions as well as its own 10 million unit record from last year.
This week on the MacNN podcast we have nearly a full complement of regulars, and its nice -- Charles brought the energy, Malcolm brought the energy drinks, Mike brought the funk, and William is making us all hors d'oeuvres thanks to his App of the Week selection. We do -- unlike most other sites -- talk about what we got wrong (and what we got right) on our Apple Event predictions, but also discuss Apple TV gaming, the best installment plans for iPhones, our latest new column, and much more.
Now AAPL Stock: 151.89 ( -1.5 )
Cirrus creates Lightning-headphone dev kit
Apple supplier Cirrus Logic has introduced a MFi-compliant new development kit for companies interested in using Cirrus' chips to create Lightning-based headphones, which -- regardless of whether rumors about Apple dropping the analog headphone jack in its iPhone this fall -- can offer advantages to music-loving iOS device users. The kit mentions some of the advantages of an all-digital headset or headphone connector, including higher-bitrate support, a more customizable experience, and support for power and data transfer into headphone hardware. Several companies already make Lightning headphones, and Apple has supported the concept since June 2014. http://bit.ly/29giiZj
Apple Store app offers Procreate Pocket
The Apple Store app for iPhone, which periodically rewards users with free app gifts, is now offering the iPhone "Pocket" version of drawing app Procreate for those who have the free Apple Store app until July 28. Users who have redeemed the offer by navigating to the "Stores" tab of the app and swiping past the "iPhone Upgrade Program" banner to the "Procreate" banner have noted that only the limited Pocket (iPhone) version of the app is available free, even if the Apple Store app is installed and the offer redeemed on an iPad. The Pocket version currently sells for $3 on the iOS App Store. [32.4MB]
Porsche adds CarPlay to 2017 Panamera
Porsche has added a fifth model of vehicle to its CarPlay-supported lineup, announcing that the 2017 Panamera -- which will arrive in the US in January -- will include Apple's infotainment technology, and be seen on a giant 12.3-inch touchscreen as part of an all-new Porsche Communication Management system. The luxury sedan starts at $99,900 for the 4S model, and scales up to the Panamera Turbo, which sells for $146,900. Other vehicles that currently support CarPlay include the 2016 911 and the 2017 models of Macan, 718 Boxster, and 718 Cayman. The company did not mention support for Google's corresponding Android Auto in its announcement. http://bit.ly/295ZQ94
Apple employees testing wheelchair features
New features included in the forthcoming watchOS 3 are being tested by Apple retail store employees, including a new activity-tracking feature that has been designed with wheelchair users in mind. The move is slightly unusual in that, while retail employees have previously been used to test pre-release versions of OS X and iOS, this marks the first time they've been included in the otherwise developer-only watchOS betas. The company is said to have gone to great lengths to modify the activity tracker for wheelchair users, including changing the "time to stand" notification to "time to roll" and including two wheelchair-centric workout apps. http://bit.ly/2955JDa
SanDisk reveals two 256GB microSDXC cards
SanDisk has introduced two 256GB microSDXC cards. Arriving in August for $150, the Ultra microSDXC UHS-I Premium Edition card offers transfer speeds of up to 95MB/s for reading data. The Extreme microSDXC UHS-I card can read at a fast 100MB/s and write at up to 90MB/s, and will be shipping sometime in the fourth quarter for $200. http://bit.ly/294Q1If
Apple's third-quarter results due July 26
Apple has advised it will be issuing its third-quarter results on July 26, with a conference call to answer investor and analyst queries about the earnings set to take place later that day. The stream of the call will go live at 2pm PT (5pm ET) via Apple's investor site, with the results themselves expected to be released roughly 30 minutes before the call commences. Apple's guidance for the quarter put revenue at between $41 billion and $43 billion. http://apple.co/1oi1Pbm
Twitter stickers slowly roll out to users
Twitter has introduced "stickers," allowing users to add extra graphical elements to their photos before uploading them to the micro-blogging service. A library of hundreds of accessories, props, and emoji will be available to use as stickers, which can be resized, rotated, and placed anywhere on the photograph. Images with stickers will also become searchable with viewers able to select a sticker to see how others use the same graphic in their own posts. Twitter advises stickers will be rolling out to users over the next few weeks, and will work on both the mobile apps and through the browser. http://bit.ly/29bbwUE