Subscribe to this page now.

Apple to allow iPhone subsidy in US, Western Europe

06/06, 6:25pm

iPhone subsidy in US?

Apple will likely allow carriers to subsidize the sales of the iPhone, but will lose a portion of the monthly revenue, a new report claims. Supporting previous reports of an expected carrier subsidy in the UK, The Financial Times says that the iPhone is set to be sold at significantly lower prices in both the US and Western Europe -- perhaps as much as $200 lower than the price of the current iPhone (available for $399 in the US). The move, the report claims, is a "tacit acknowledgement by the US technology company that its previous sales strategy was not sustainable," although may have been a necessary for Apple to hit its self-created 10 million iPhone sales target for the calendar year, the report claims.

more

MacNN Sponsor

MacNN Newsletter

FREE Apple, iPhone and Mac Newsletter

  • We will not share your email address with anyone.

    toggle

    Most Popular

    MacNN Sponsor

    Recent Reviews

    IDrive cloud backup and sync service

    There are a lot of cloud services out there, and nearly all of them can be used for backing up key files and folders. A few dedicated ...

    Plantronics BackBeat Pro Bluetooth headphones

    Looking for a pair of headphones that can do everything a user requires is a task that can take some study. Trying to decide on in-ear ...

    MaxUpgrades 512GB Retina MacBook Pro SSD

    Apple's Retina line of MacBook Pro notebooks have been impressive, right from their debut in 2012. Thinner than the previous model, t ...

    toggle

    Most Commented