Tag - Packaging
There's nothing like a new piece of technology, especially one that's been as widely talked about as the new iPhone 3G S. MacNN has obtained a unit and already has some very early impressions. At first glance, the most noticeable change is the packaging: Apple has managed to shrink the box even further, barely larger than the iPhone itself and about three inches deep. As with previous models, there is very little paperwork, just a multi-touch guide, the required safety/legal notice and the customary Apple stickers.
Apple is pushing its green initiatives with the iPhone 3G's packaging, using potato-starch based products and avoiding plastics altogether. According to Italian webnews site setteB.IT, the Dutch blog Bright is reporting that PaperFoam, a paper-based packaging company that specializes in carbon friendly packaging, will supply packing materials for the iPhone 3G. PaperFoam emphasizes lower carbon dioxide emissions (compared to plastics), 100-percent recyclable materials and low product weight. PaperFoam uses an injection-moulding technology utilizing a mixture of starch and water inside a mould to custom fit the item.