Sega, NeuroSky to develop mind-controlled toys

12/11, 10:10pm

Sega mind-controlled toys

While Nintendo's Wii continues to soar off game store shelves with its intuitive motion-sensitive controls, Sega Toys and NeuroSky look to do one better and are teaming up to produce mind-controlled toys, using wearable bio-sensors to monitor brainwaves, courtesy of the latter company. NeuroSky says that this is Sega's latest venture in "taking play to the next level", and that with the ThinkGear bio-sensor, it will achieve just that. Unfortunately, neither company commented on what upcoming ideas to which they are applying the technology.