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Tag - Marketshare
The annual refresh cycle that this year introduced the iPhone 6s and iPhone 6s Plus, along with the enterprise-oriented iPad Pro, has given Apple's gently-falling enterprise marketshare a boost ahead of the holiday buying season, with the iOS platform accounting for 66 percent of enterprise device activations in the quarter ending September 30 -- a rise of two percent from the quarter before, according to new statistics from BlackBerry's Good division (formerly Good Technology).
As with recent quarters, Apple is continuing to erode the marketshare of Android in the US, according to new figures from ComScore. The iPhone moved up to 44.1 percent marketshare for the period ending in August -- a 0.6 percent gain prior to the latest iPhones being introduced, which came at the end of the quarter. The gain came entirely from drops in combined Android sales (down 0.4 percent) combined with smaller drops in share from Microsoft and BlackBerry (0.1 percent each).
One day after Apple CEO Tim Cook debunked reports that sales of the Apple Watch were slipping by saying in a conference call with analysts that in fact, June sales had outperformed both May and April -- including the original rush of pre-orders, new data from Strategy Analytics claims that not only has Apple handily stolen the crown of top smartwatch seller from Samsung in just its first full quarter, the company has outsold all rivals combined year-to-date.
The latest estimates for retail sales and marketshare from industry analyst firm IDC claim that Mac sales have risen significantly, even in the face of an overall and deepening industry slump in traditional notebook and desktop PCs. For the June quarter that ended at the end of last month, IDC estimates that Mac shipments were up 16.1 percent worldwide from the year-ago quarter while the PC market generally saw an 11.8 percent contraction year-over-year. Apple was the only major computer maker to show a gain in the report.
Led by gains in the US market both for its Mac computers and its iPhone 6 lineup, Apple continued to gain share where rivals lost it in the latest reports from both Gartner and ComScore. Although Apple actually lost a tenth of a percent in marketshare in smartphones in the US from last quarter, chief rival Samsung dropped ten times more, falling 1.1 percent on weaker demand. Apple now has 12 percent marketshare in the US, a nine percent gain year-over-year.
Apple has showcased 16 apps specifically designed for autistic persons in the Education section of the iOS App Store. Two apps in particular, Proloquo2Go and Proloquo4Text, are being offered at an unusual sale price of $110 and $120 respectively, half off their normal cost due to the promotion. MacNN reviewed Proloquo2Go a little over a year ago, finding it be the best in class. Other apps spotlighted help users with math, clothing choices, environment comfort, and more.
Research firm IDC has reported that the established order of dominance in the Chinese smartphone market has crumbled, with Apple's iPhone 6 lineup pushing the Cupertino manufacturer into second place in the market, a doubling of its position from 2013. Low-cost Chinese maker Xiaomi took first place with just slightly better performance than Apple, while Samsung -- previously the unchallenged top seller -- fell to fifth place in marketshare.
According to the latest statistics from ComScore MobilLens and Mobile Metrix, Android remains the most widely-used mobile OS in the US -- but has stagnated in terms of growth, while Apple iOS devices slowly climb. As of the end of May, iOS accounted for 41.9 percent share of US smartphone users, a gain of 0.6 points from the month before. Android overall remained steady at 52.1 percent marketshare, but Apple continued to be the top individual manufacturer.
Having seen its share pummelled by mobile devices that continue to eat into traditional notebook and desktop PC sales, Microsoft is said to be looking at discounts to Windows licensing on low-cost hardware in an effort to regain marketshare, Bloomberg reports. Citing unnamed sources "familiar with the matter," the move is intended to fight back against the consumer move to tablets and smartphones as substitutes for much of what desktop and notebook PCs used to do.
The latest report from the Consumer Intelligence Research Partners (CIRP) panel shows Apple retook its lead in US smartphone marketshare against the combined forces of Android competitors following the release of new iPhone models in October. The figures, which cover the last quarter of 2013, show that iOS outsold Android by 48 percent to 46 percent, Apple outsold rival Samsung 48 to 31 percent, and that BlackBerry has officially fallen to zero percent marketshare.