Tag - Marketing
Twitter is really all about what's happening now, yet it's become a news source -- and it's been going since 2006: it's not like all human life is there, but it's close. With so many tweets and so many users tweeting about so many things, though, it's the most wide-ranging yet also most impenetrable mine of research information. Enter Myne 1.0.1 which intends to uncover what you need.
As reported previously, a few Apple executives and designer were in Milan this weekend to show off the Apple Watch, including Sir Jonathan Ive and designer Marc Newson, as well as SVP of Worldwide Marketing Phil Schiller. Photos from the event, and a post from a friend of Ive's, confirm that a number of unannounced Sport Band colors were on display at the Salone del Mobile design event. A number of notable VIPs also received Apple Watches as gifts.
The campaign of hiring leading names from the world of fashion continues at Apple with trade magazine AdAge reporting that the iPhone maker has secured the services of Marcela Aguilar, the former senior global director of marketing and communications at US clothing retailer Gap. According to the report, she will be taking on a similar role at Apple, reporting to Senior Vice President for Worldwide Marketing Phil Schiller.
Sprint has agreed to pay the Federal Communications Commission (FCC) $7.5 million in fines, as part of a settlement over Do Not Call registry violations. The fine stems from an investigation into whether the carrier failed to "honor consumer requests to opt out of phone and text marketing communications," and is the largest Do Not Call settlement the FCC has ever reached.
According to venerable industry trade magazine Ad Age, Apple is again expanding and diversifying its advertising firms and staff. The iPhone maker is said to be adding as many as four digital-advertising agencies to its roster, presumably in an effort to beef up its mobile and online advertising efforts. Apple will continue its longstanding relationship with TBWA/Media Arts Lab as its main partner, despite some now well-publicized spats in late 2012 and early 2013.
A "non-final artwork" promotional render of the HTC One Max has leaked online, showing what the final device could look like. The render comes at the same time as the manufacturer reveals a new brand marketing campaign starring Robert Downey Jr. that will commence on August 15th in key markets around the world.
Apple is looking outside its own ranks for a new head of retail operations, and has even hired an executive recruitment firm to assist in the search, reports say. Apple CEO Tim Cook, with assistance from other executives such as worldwide marketing head Phil Schiller, has been managing the retail side of operations since the company parted ways with UK import John Browett in October of last year. Browett, who tried to bring a leaner, more sales-oriented approach to the stores, quickly fell foul of Apple culture, employees and customers.
Salesforce.com is increasing its involvement in social media advertising by launching a new self-service, cloud-based product. Social.com aims to simplify campaigns for advertisers and ad agencies, by connecting social media advertisements with customer relationship marketing (CRM) and monitoring social media itself, in order to optimally advertise to the public.
The Federal Trade Commission has announced the winners of its contest to block illegal automated marketing calls. Two proposals share the $50,000 Robocall Challenge bounty, with entries from Serdar Danis and Aaron Foss using a combination of intercepting a call, using blacklists and whitelists, and a Captcha-style audio test on unknown callers.
Internet software and service incubator ICG Group has announced that Google is acquiring its partly-owned marketing division, Channel Intelligence. The deal is worth $125 million in cash, with ICG Group being paid $60.5 million for its stake in the company. The deal expected to close some time late in the first quarter.
Now AAPL Stock: 93.59 ( + 1.55 )
Apple's third-quarter results due July 26
Apple has advised it will be issuing its third-quarter results on July 26, with a conference call to answer investor and analyst queries about the earnings set to take place later that day. The stream of the call will go live at 2pm PT (5pm ET) via Apple's investor site, with the results themselves expected to be released roughly 30 minutes before the call commences. Apple's guidance for the quarter put revenue at between $41 billion and $43 billion. http://apple.co/1oi1Pbm
Twitter stickers slowly roll out to users
Twitter has introduced "stickers," allowing users to add extra graphical elements to their photos before uploading them to the micro-blogging service. A library of hundreds of accessories, props, and emoji will be available to use as stickers, which can be resized, rotated, and placed anywhere on the photograph. Images with stickers will also become searchable with viewers able to select a sticker to see how others use the same graphic in their own posts. Twitter advises stickers will be rolling out to users over the next few weeks, and will work on both the mobile apps and through the browser. http://bit.ly/29bbwUE
French show carries on with iPhones
Following a prolonged power loss in a French TV studio, the crew was able to use a combination of limited studio lighting and a number of iPhones to continue taping the Saturday episode of talk show On n'est pas couché ("We're Still Awake"), using the resulting footage in the first edited episode. The Plus-model iPhones used for the impromptu shoot completion were either iPhone 6 Plusses (which shoot in 1080p) or 6s Plus models (which can shoot in 4K). The decision to use the iPhones to complete the show was made after a power outage at France 2's studio stretched to more than three hours. http://bit.ly/299wqDt
Scrivener for iOS to arrive in late July
For some long-time Scrivener users, to quote Paul Simon, "these are the days of miracle and wonders." As it marks its 10th anniversary in business, developer Keith Blount has announced that the long-awaited iOS version of his creative-writing tool Scrivener is to be submitted to the App Store, following strong praise from beta-testers. The program, expected in late July, will sell for $20 and work with both the iPad and iPhone. When we interviewed Blount last January, he added that Scrivener 3 for Mac would follow along shorty afterwards. http://bit.ly/2901XLE
WhatsApp now handles over 100M calls daily
WhatsApp is celebrating that it is being used for over 100 million calls every day. In a brief notice, the Facebook-owned messaging platform advises the voice-calling feature it rolled out to its users last year now deals with an average of over 1,100 calls initiated per second. Earlier this year, it increased the security of its calls and other messages, by introducing end-to-end encryption on all platforms. http://bit.ly/292HqCX
Adele's '25' album now streaming
Recording artist Adele has "pulled a Kanye" after saying that her current album "25" would not be available for streaming. The seven-month-old record, which has yielded a number of hit singles, is now available for streaming on all the major streaming services, such as Apple Music and Spotify, as of today in most major markets, with worldwide distribution to come. Reportedly, the singer had demanded streaming be limited to paid subscribers -- a condition that has hurt some streamers with artists, who aren't paid royalties for free or trial listens . Apple pays performers its normal royalty rates during its free trial, avoiding the issue -- and having repeated success in both signing up exclusives and placing those exclusives into the top of the charts. http://ti.me/28U7NOu
SanDisk iXpand case has battery, storage
A new iPhone 6 and iPhone 6s case from SanDisk appears to be the "holy grail" of accessories: a stylish and protective case that offers both extra storage as well as the option of extra battery power as well. The iXpand Memory case offers either 32GB, 64GB, or 128GB of additional storage incorporated into the case, and an optional add-on battery pack (sold separately) adds up to an extra day or more of charge. Through the associated iXpand app, camera photos and videos can be automatically stored on the extra storage, optionally password-protected, The cost for the case is (in order of storage capacity) $60, $100, and $130. The battery pack's release data has not yet been announced, but the add-on should retail for an additional $30. http://bit.ly/291epHu