Tag - Marketing
Twitter is really all about what's happening now, yet it's become a news source -- and it's been going since 2006: it's not like all human life is there, but it's close. With so many tweets and so many users tweeting about so many things, though, it's the most wide-ranging yet also most impenetrable mine of research information. Enter Myne 1.0.1 which intends to uncover what you need.
As reported previously, a few Apple executives and designer were in Milan this weekend to show off the Apple Watch, including Sir Jonathan Ive and designer Marc Newson, as well as SVP of Worldwide Marketing Phil Schiller. Photos from the event, and a post from a friend of Ive's, confirm that a number of unannounced Sport Band colors were on display at the Salone del Mobile design event. A number of notable VIPs also received Apple Watches as gifts.
The campaign of hiring leading names from the world of fashion continues at Apple with trade magazine AdAge reporting that the iPhone maker has secured the services of Marcela Aguilar, the former senior global director of marketing and communications at US clothing retailer Gap. According to the report, she will be taking on a similar role at Apple, reporting to Senior Vice President for Worldwide Marketing Phil Schiller.
Sprint has agreed to pay the Federal Communications Commission (FCC) $7.5 million in fines, as part of a settlement over Do Not Call registry violations. The fine stems from an investigation into whether the carrier failed to "honor consumer requests to opt out of phone and text marketing communications," and is the largest Do Not Call settlement the FCC has ever reached.
According to venerable industry trade magazine Ad Age, Apple is again expanding and diversifying its advertising firms and staff. The iPhone maker is said to be adding as many as four digital-advertising agencies to its roster, presumably in an effort to beef up its mobile and online advertising efforts. Apple will continue its longstanding relationship with TBWA/Media Arts Lab as its main partner, despite some now well-publicized spats in late 2012 and early 2013.
A "non-final artwork" promotional render of the HTC One Max has leaked online, showing what the final device could look like. The render comes at the same time as the manufacturer reveals a new brand marketing campaign starring Robert Downey Jr. that will commence on August 15th in key markets around the world.
Apple is looking outside its own ranks for a new head of retail operations, and has even hired an executive recruitment firm to assist in the search, reports say. Apple CEO Tim Cook, with assistance from other executives such as worldwide marketing head Phil Schiller, has been managing the retail side of operations since the company parted ways with UK import John Browett in October of last year. Browett, who tried to bring a leaner, more sales-oriented approach to the stores, quickly fell foul of Apple culture, employees and customers.
Salesforce.com is increasing its involvement in social media advertising by launching a new self-service, cloud-based product. Social.com aims to simplify campaigns for advertisers and ad agencies, by connecting social media advertisements with customer relationship marketing (CRM) and monitoring social media itself, in order to optimally advertise to the public.
The Federal Trade Commission has announced the winners of its contest to block illegal automated marketing calls. Two proposals share the $50,000 Robocall Challenge bounty, with entries from Serdar Danis and Aaron Foss using a combination of intercepting a call, using blacklists and whitelists, and a Captcha-style audio test on unknown callers.
Internet software and service incubator ICG Group has announced that Google is acquiring its partly-owned marketing division, Channel Intelligence. The deal is worth $125 million in cash, with ICG Group being paid $60.5 million for its stake in the company. The deal expected to close some time late in the first quarter.
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Cirrus creates Lightning-headphone dev kit
Apple supplier Cirrus Logic has introduced a MFi-compliant new development kit for companies interested in using Cirrus' chips to create Lightning-based headphones, which -- regardless of whether rumors about Apple dropping the analog headphone jack in its iPhone this fall -- can offer advantages to music-loving iOS device users. The kit mentions some of the advantages of an all-digital headset or headphone connector, including higher-bitrate support, a more customizable experience, and support for power and data transfer into headphone hardware. Several companies already make Lightning headphones, and Apple has supported the concept since June 2014. http://bit.ly/29giiZj
Apple Store app offers Procreate Pocket
The Apple Store app for iPhone, which periodically rewards users with free app gifts, is now offering the iPhone "Pocket" version of drawing app Procreate for those who have the free Apple Store app until July 28. Users who have redeemed the offer by navigating to the "Stores" tab of the app and swiping past the "iPhone Upgrade Program" banner to the "Procreate" banner have noted that only the limited Pocket (iPhone) version of the app is available free, even if the Apple Store app is installed and the offer redeemed on an iPad. The Pocket version currently sells for $3 on the iOS App Store. [32.4MB]
Porsche adds CarPlay to 2017 Panamera
Porsche has added a fifth model of vehicle to its CarPlay-supported lineup, announcing that the 2017 Panamera -- which will arrive in the US in January -- will include Apple's infotainment technology, and be seen on a giant 12.3-inch touchscreen as part of an all-new Porsche Communication Management system. The luxury sedan starts at $99,900 for the 4S model, and scales up to the Panamera Turbo, which sells for $146,900. Other vehicles that currently support CarPlay include the 2016 911 and the 2017 models of Macan, 718 Boxster, and 718 Cayman. The company did not mention support for Google's corresponding Android Auto in its announcement. http://bit.ly/295ZQ94
Apple employees testing wheelchair features
New features included in the forthcoming watchOS 3 are being tested by Apple retail store employees, including a new activity-tracking feature that has been designed with wheelchair users in mind. The move is slightly unusual in that, while retail employees have previously been used to test pre-release versions of OS X and iOS, this marks the first time they've been included in the otherwise developer-only watchOS betas. The company is said to have gone to great lengths to modify the activity tracker for wheelchair users, including changing the "time to stand" notification to "time to roll" and including two wheelchair-centric workout apps. http://bit.ly/2955JDa
SanDisk reveals two 256GB microSDXC cards
SanDisk has introduced two 256GB microSDXC cards. Arriving in August for $150, the Ultra microSDXC UHS-I Premium Edition card offers transfer speeds of up to 95MB/s for reading data. The Extreme microSDXC UHS-I card can read at a fast 100MB/s and write at up to 90MB/s, and will be shipping sometime in the fourth quarter for $200. http://bit.ly/294Q1If
Apple's third-quarter results due July 26
Apple has advised it will be issuing its third-quarter results on July 26, with a conference call to answer investor and analyst queries about the earnings set to take place later that day. The stream of the call will go live at 2pm PT (5pm ET) via Apple's investor site, with the results themselves expected to be released roughly 30 minutes before the call commences. Apple's guidance for the quarter put revenue at between $41 billion and $43 billion. http://apple.co/1oi1Pbm
Twitter stickers slowly roll out to users
Twitter has introduced "stickers," allowing users to add extra graphical elements to their photos before uploading them to the micro-blogging service. A library of hundreds of accessories, props, and emoji will be available to use as stickers, which can be resized, rotated, and placed anywhere on the photograph. Images with stickers will also become searchable with viewers able to select a sticker to see how others use the same graphic in their own posts. Twitter advises stickers will be rolling out to users over the next few weeks, and will work on both the mobile apps and through the browser. http://bit.ly/29bbwUE