09/15, 10:05pm
MarketBuddy updated to 2.0
Excel Software is shipping MarketBuddy 2.0, an update to the automated marketing tool. Among the new features are custom fields, contact-record check boxes and choices, form creation and data entry. MarketBudy stores and organizes contact information, then automates marketing activities, like posting news to websites and sending press releases to distribution sites.
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07/22, 3:50pm
TiVo teams with Amazon.com
TiVo on Tuesday announced it has teamed up with Amazon to offer buyers the opportunity to buy items associated with the shows they're watching via their TiVo remote. The new Product Purchase feature gives television advertisers to promote products sold on Amazon.com via in-show pop-ups that are related to mainstream TV shows. The feature would not only allow the possibility of viewers purchasing products featured on shows, such as a new album or book of a guest on a talk show such as Oprah.
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