Tag - Marketing
Twitter is really all about what's happening now, yet it's become a news source -- and it's been going since 2006: it's not like all human life is there, but it's close. With so many tweets and so many users tweeting about so many things, though, it's the most wide-ranging yet also most impenetrable mine of research information. Enter Myne 1.0.1 which intends to uncover what you need.
As reported previously, a few Apple executives and designer were in Milan this weekend to show off the Apple Watch, including Sir Jonathan Ive and designer Marc Newson, as well as SVP of Worldwide Marketing Phil Schiller. Photos from the event, and a post from a friend of Ive's, confirm that a number of unannounced Sport Band colors were on display at the Salone del Mobile design event. A number of notable VIPs also received Apple Watches as gifts.
The campaign of hiring leading names from the world of fashion continues at Apple with trade magazine AdAge reporting that the iPhone maker has secured the services of Marcela Aguilar, the former senior global director of marketing and communications at US clothing retailer Gap. According to the report, she will be taking on a similar role at Apple, reporting to Senior Vice President for Worldwide Marketing Phil Schiller.
Sprint has agreed to pay the Federal Communications Commission (FCC) $7.5 million in fines, as part of a settlement over Do Not Call registry violations. The fine stems from an investigation into whether the carrier failed to "honor consumer requests to opt out of phone and text marketing communications," and is the largest Do Not Call settlement the FCC has ever reached.
According to venerable industry trade magazine Ad Age, Apple is again expanding and diversifying its advertising firms and staff. The iPhone maker is said to be adding as many as four digital-advertising agencies to its roster, presumably in an effort to beef up its mobile and online advertising efforts. Apple will continue its longstanding relationship with TBWA/Media Arts Lab as its main partner, despite some now well-publicized spats in late 2012 and early 2013.
A "non-final artwork" promotional render of the HTC One Max has leaked online, showing what the final device could look like. The render comes at the same time as the manufacturer reveals a new brand marketing campaign starring Robert Downey Jr. that will commence on August 15th in key markets around the world.
Apple is looking outside its own ranks for a new head of retail operations, and has even hired an executive recruitment firm to assist in the search, reports say. Apple CEO Tim Cook, with assistance from other executives such as worldwide marketing head Phil Schiller, has been managing the retail side of operations since the company parted ways with UK import John Browett in October of last year. Browett, who tried to bring a leaner, more sales-oriented approach to the stores, quickly fell foul of Apple culture, employees and customers.
Salesforce.com is increasing its involvement in social media advertising by launching a new self-service, cloud-based product. Social.com aims to simplify campaigns for advertisers and ad agencies, by connecting social media advertisements with customer relationship marketing (CRM) and monitoring social media itself, in order to optimally advertise to the public.
The Federal Trade Commission has announced the winners of its contest to block illegal automated marketing calls. Two proposals share the $50,000 Robocall Challenge bounty, with entries from Serdar Danis and Aaron Foss using a combination of intercepting a call, using blacklists and whitelists, and a Captcha-style audio test on unknown callers.
Internet software and service incubator ICG Group has announced that Google is acquiring its partly-owned marketing division, Channel Intelligence. The deal is worth $125 million in cash, with ICG Group being paid $60.5 million for its stake in the company. The deal expected to close some time late in the first quarter.