Tag - Market share
The latest research data from Gartner shows Apple's first year-over-year decline in iPhone sales coincided with a reduced share of the global smartphone market. Although the global smartphone market grew by just 3.9 percent year-over-year, Apple was notable for going backwards. Although holding its position as the number two smartphone maker in the world, its market share slid from 17.9 percent to 14.9 percent. Whatever the exact cause of the decline, Gartner's data shows that Apple is not immune to the increasing rise of Chinese smartphone makers.
New data from IDC shows that the global market for tablets declined in the first quarter of 2016, although Apple remains the dominant vendor, with its iPad line holding onto a 25.9 percent market share. Apple's iPad sale declined from 18.65 percent year-over-year, for a total of 10.25 million sales, although this was slightly worse than the overall contraction in the tablet market of 14.7 percent. One bright spot for Apple, however, is that the "detachable" tablet market is gaining in popularity, with the company's iPad Pro line already more popular than the Microsoft Surface line.
While there have been various unconfirmed claims that the iPhone SE -- Apple's latest iPhone model that sports a return to the four-inch display screen -- has not done as well as expected in North America, the new smartphone appears to be a hit in China, according to a report from DigiTimes, a Taiwanese trade site with a mixed track record of accuracy. The report says that iPhone SE sales have helped Apple cut into the market shares of local rivals, such as China-based Xiaomi and Huawei, and that the other makers are reducing inventories in fear of over-confident projections.
Apple's iOS platform continued a streak of strong growth in both the US and China, according to new ComScore and Canalys report issued yesterday, taking share away from Android. However, while still seeing extraordinary growth in China, surges in shipments from native Chinese manufacturers Xiaomi and Huawei meant that Apple was knocked to third place in Chinese market share, having briefly captured the top spot.
Matching its performance in the previous quarter, Apple's iPhone again gained nearly two percent market share in the US in the last three months, according to ComScore, widening its lead as the dominant smartphone maker. While Android as a platform continued to hold the top platform position at 52.1 percent, it again suffered an overall decline of 0.7 percent, while iOS surged to 43.5, a 1.8 percent gain matched exactly by losses from Android, Microsoft, and BlackBerry.
Russian search engine Yandex has demanded that antitrust authorities investigate Google. Russia's Federal Antimonopoly Service (FAS) has been instructed to look into Mountain View's bundling of services with mobile operating system Android, and how it impacts the market share of other companies' services in the country.
Verizon has reportedly established a solid lead in US smartphone sales over the previous three months, while Windows Phone devices are nearing 10-percent market share in European markets, according to data collected by research firm Kantar. AT&T smartphone sales between June and August last year were said to be close to Verizon, however the latter company reportedly fetched 37 percent of shipments in the same quarter this year as the former slid to 22 percent.
While Apple's iPhone sales are softly declining as customers wait for an expected September release of new models, a new study by Kantar Worldpanel shows that the marketshare for the company's mobile platform is still growing in a number of key markets, most importantly the United States. Based in part on the strength of the older iPhones with new smartphone buyers, Apple is also seeing growth in marketshare in the UK and France -- taking share away from both Android and BlackBerry, even as Windows Phone begins to gain a foothold.
Research firm IDC has posted the results of a questionable study on tablet "market share" that makes the claim -- not supported by sales evidence -- that Android has outgunned Apple in the tablet market, with 56.5 percent share in the first calendar quarter of the year, leaving Apple with barely 40 percent. The study also claims that Asus, not Amazon, is the third-largest tablet vendor with 5.5 percent of the market, having seen 350 percent growth year-over-year. The numbers seem unbelievable -- until one notices that IDC is estimating shipments, not sales.
Apple has managed to nab the top spot in Japan's feature and smartphone market rankings for the first time, reaching 16 percent market share in the calendar fourth quarter and 15 percent share overall for 2012. The change reflects Japan's growing diversity of offerings, particularly from foreign brands rather than local companies such as Sharp and Fujitsu, the former of whom was toppled from a six-year run as the top handset provider by Apple's growth.