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Tag - Launch
This is it, surely. Week Four of our slicing through four decades of Apple history brings us to the moment when Steve Jobs launched the device he said was his most important one. It's also the week that Apple made a dent in the universe, and it's the week when new Apple technology was proclaimed as being the next killer product. These are three different things, though, and maybe none of them are what you'd expect.
The technology industry is like every other business, but telescoped down: what took decades in the car trade took hours for computers. Consumer electronics are also a lot like show business, in how products must be launched and images must be produced. When things are going wrong, CEOs have to have great scripts to read from. With a bit of a holiday slow-down coming up, let us recommend some very good reading -- the best books about Apple, and the best about the technology world.
Memory is such a funny thing. Reportedly, Windows 95 was made generally available on August 24, 1995, but I so clearly remember it only just squeaking in to the tail end of that year. I remember thinking that's typical Microsoft, and also typical of the then-idiotic fashion of naming your software after the year. That never really caught on outside Microsoft (various versions of the iLife and iWork suites excepted).
Some carriers may reportedly start to offer preorders for the next collection of iPhones within days of the rumored upcoming September 9 event, one expected to launch the smartphones. A leaked image from a French carrier appears to show an internal notice to staff that registrations for iPhone preorders will begin from September 11, just two days after the event, with the possibility similar timing may also apply to other carriers around the world.
[updated with Apple revisionism on outage time] An outage of services has affected some users, making Apple's main iTunes-oriented stores (the iTunes store, the iOS and Mac App Stores, the iBookstore, and even the corporate Volume Purchasing Program) unavailable for the past two hours or so. According to Apple's own system status page, some percentage of users have been unable to make purchases since approximately 4:20 PM Eastern, and the outage is ongoing.
It's not as if Apple owns the rights to the word "photos," but with the new Google Photos 1.0.0 for iOS launch, there are going to be some short but confusing conversations. Are you going to store your photos in Photos or in Photos? Look into Google's offering, and you will immediately decide to move to it -- but if you look even a tiny bit further, the decision is less clear. We think Google has big and compelling advantages, but Apple has some too -- and in the end, the best result may be that both companies force each other to get better.
While Apple has since abandoned its former April 24 retail launch day for the Apple Watch due to a global sellout, a few select stores -- almost entirely third-party fashion boutique sellers who secured allotments early -- are said to have or have had actual stock of Apple Watches to sell. Customers hoping to score one today are lining up outside these shops, even as Apple Retail chief Dame Angela Ahrendts spent the day in China.
While buyers in North America must wait until tomorrow for the launch of Apple's new iPhone 6 lineup, Australia -- by dint of being on the other side of the international date line -- becomes the first country in the world to launch the new iPhones. A MacNN staffer visiting the Penrith Apple Store in New South Wales near Sydney has reported a "massive" lineup, consisting of hundreds of buyers outside the store.
Activision Blizzard's $500 million bet on former Halo developer Bungie appears to be paying off after the first day. The company's Destiny launched this Tuesday, bringing in more than $500 million in sales for the Activision-published game. The sales figure that Activision claims makes the game "the biggest new video game franchise launch in history."
Not leaving any stone unturned, Apple made a final announcement during the iPhone 6 unveiling that moved away from hardware. After bringing the much-rumored group
Now AAPL Stock: 93.99 ( + 0.29 )
Apple to open R&D center in India
A new report says that Apple will be opening a new technology center in Hyderabad, India, helping to boost the city's growing reputation as a tech center. The facility would operate within the WaveRock facility, and create 4,500 new jobs at a cost of around $25 million. In 2015, India surpassed the $1 billion in yearly sales milestone, and Apple has recently received permission to open retail stores in the country under its own control, an exception to rules that usually block foreign ownership. http://zd.net/1SMBVu4
Google killing Picasa starting May 1
Google Photos head Anil Sabharwal confirmed in a blog post today that the search engine giant will be shutting down acquisition Picasa. Support and downloads for the desktop application will terminate on March 15 with the application continuing to work for the time being. The transition to Google Photos truly commences on May 1, with deprecation of some Picasa API calls happening shortly thereafter. Users that have Google Photos access will find their photos already migrated. A mass-download tool for users not wishing to use Google Photos will be available sometime after May 1. http://bit.ly/1SmV2KH
Rogue Amoeba Piezo updated, departing App Store
In order to continue working on audio capture tool Piezo, developer Rogue Amoeba has simultaneously updated the app to version 1.5, and announced that it will pull version 1.2.6 from the Mac App Store. Customers who own the Mac App Store version have a one-time migration process to the Rogue Amoeba-served version. The company notes that the sandboxing restriction placed on Mac App Store versions "effectively stopped our ability to upgrade Piezo in any meaningful way." [8.80MB] http://bit.ly/1PIjz7l
FCC spectrum auction will happen without Google
After throwing its hat in earlier, Google (and associated companies) has declared that it is not participating in this year's FCC spectrum auction. A company spokeswoman said of the auction that "like all those interested in improved connectivity and equitable access, we'll be following the upcoming spectrum auction closely. That said, we have not filed to participate." http://on.recode.net/1oy5LWk
iPad Air 3, iPhone 5se sold Friday after launch?
Reverting the way products are actually released by Apple after an announcement to the way it was a decade ago, reports are circulating that new products revealed at a March announcement will go on sale the Friday immediately following the unveil. Slated to appear at a conjectural Tuesday, March 15 event are a new Apple four-inch phone with more up to date internals currently referred to as the iPhone 5se, and a new iPad Air 3 model with Smart Connector and other enhancements. http://bit.ly/1o7mqiY
Lexmark prevails in toner import appeal
Printer manufacturer Lexmark has won an appeal on the third-party US resale of its printer cartridges originally destined for markets outside North America. The appeals court ruled in a 10-2 vote in favor of Lexmark's demand to stop the sale and against Impression Products, both on the toner cartridge resale matter, as well as a related matter regarding overturning the reseller's refilling one-use cartridges and selling those in the US market. The ruling has ramifications in the tech industry, as well as the pharmaceutical and medical technology markets. Impression Products promises an appeal before the supreme court. http://reut.rs/1SLVmmG
AT&T expands BOGO promo to iPhone 6s
Beginning today, new and existing AT&T customers can purchase a new iPhone 6s and get another one free when adding a second line. Over the weekend, customers must purchase two phones through AT&T Next (one can be an existing number), and add both phones to a qualified plan. AT&T notes that "after three bill cycles or less" the account will start to receive up to $650 spread out over 30 monthly bill credits to offset the cost of the installment plan for the phone. Taxes are due at time of sale. http://soc.att.com/1SLUP4k