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Apple says 10-15 min activation, no online sales

07/09, 3:25am

Apple talks iPhone launch

Apple on Wednesday touted that the new in-store activation process will only take between 12 and 15 minutes as well as said that it will not offer the iPhone 3G via its online store as a means to prevent unauthorized unlocks by customers. A Bloomberg interview with Apple retail chief Ron Johnson notes that each of its 185 retail stores in the U.S. are prepped to handle about 100 customers an hour (about 30 at a time) and that each customer, as detailed on its website, will be required to present credit card and Social Security number so the device can be activated immediately; unlike last year, customers will be required to sign a two-year contract.

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