Tag - Jobs
We've said this before on our weekly slice-by-slice delving into Apple history, but even when the products are incredibly important, it's the people who made them that are the most interesting. That's true right from the start, with Steve Jobs, Ronald Wayne, and Steve Wozniak in 1976 to Tim Cook, Jony Ive, and more in 2016. For this week of June 11 through 17 across all those years, though, it is the personal and the individual stories that leap out.
To appreciate Apple's four-decade history, just occasionally you need to look back a little further than these 40 years. As we slice up the firm's life week by week, we're concentrating on 1976 to 2016, but it's no exaggeration to say that Apple would not exist at all if it weren't for a computer made five years before the company officially began.
If you learn just one thing from slicing week by week through Apple's four decades of history, then you really haven't been paying attention. The odds, though, are that the one thing you will learn is that contracts are really important. Microsoft beat Apple over copying the Mac because the Windows maker had better lawyers, for one thing, and the sheer number of lawsuits flung everywhere rivals the number of patents involved. Consequently, if you were going to do something that crossed a contract, you would sort out the paperwork first.
We're spending this 40th anniversary year of Apple's going through the company's rollercoaster history in one-week slices. Yet this time, let us blur that a little bit, and start with an event that isn't one you can pin to a certain hour -- but instead is a brooding problem that took place over all of April, 1985. For one thing, it's to do with the ousting of Steve Jobs from the company he co-created, and in history's telescoping of details, the usual story you hear is that CEO John Sculley fired him. It's actually not that unreasonable a summary, as he might as well have done, but strictly speaking no, he didn't -- and it didn't happen in one big board meeting.
Last week, and 40 years ago, Apple Computer was formed -- and that must've been an exciting time to be Steve Jobs, Steve Wozniak and Ronald Wayne. You don't always get to enjoy things while you're doing them, though, and even as this was happening, Apple was in some trouble. It needed what, by comparison to today, is a pitifully small sum of money, but it was make or break in 1976 -- and without it, Apple would not have survived the week.
Usually when you speak of a significant figure with Apple, you mean Steve Jobs or Tim Cook. Yet on this April 1 -- the 40th birthday of the company -- we want to examine 40 other figures. Numbers. Digits. The history of Apple as sliced up into numbers. Though speaking of slicing history, do make sure you're reading the year-long MacNN series that examines each week for what happened then across 1976 to today.
Not a great deal happened in this week of Apple history, except for the formation of the company and later its single-biggest financial loss ever. So it's the week of the company's birth and of its near death, that's all. As MacNN slices through the history of Apple's four decades one week at a time, this is perhaps the most striking example of its triumphs and disasters. It's also the week you can see the start of successes and troubles to come.
In all the research we've done analyzing Apple's four decades and in all the slicing through it week by week, we've never asked whether Apple has made more products or more legal cases. For this week of March 19 through 25 in the years 1976 to 2016, we get a rare situation where Apple wins in the courts –– and perhaps shouldn't have.
On Monday, Apple launched a new program aimed at helping employees find ways to volunteer in their communities, which will further qualify to receive matching gifts from Apple's existing Matching Gifts Program, which has handed out more than $78 million to various charities and non-profits in the past four years. The Apple Global Volunteer Program will launch soon in the US and select cities in Australia and Ireland before rolling out worldwide, for both corporate and retail employees.
New job listings from Apple suggest that the company is expanding its focus on health and fitness in the run-up to the April debut of the Apple Watch. In addition to its usual call for engineers with biometric experience and its recent hire of sleep and other medical experts, the new listing calls for a "Human Factors Anthropometry Engineer/Researcher," which deals with the study of human body measurements, posture, weight and other factors.
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Cirrus creates Lightning-headphone dev kit
Apple supplier Cirrus Logic has introduced a MFi-compliant new development kit for companies interested in using Cirrus' chips to create Lightning-based headphones, which -- regardless of whether rumors about Apple dropping the analog headphone jack in its iPhone this fall -- can offer advantages to music-loving iOS device users. The kit mentions some of the advantages of an all-digital headset or headphone connector, including higher-bitrate support, a more customizable experience, and support for power and data transfer into headphone hardware. Several companies already make Lightning headphones, and Apple has supported the concept since June 2014. http://bit.ly/29giiZj
Apple Store app offers Procreate Pocket
The Apple Store app for iPhone, which periodically rewards users with free app gifts, is now offering the iPhone "Pocket" version of drawing app Procreate for those who have the free Apple Store app until July 28. Users who have redeemed the offer by navigating to the "Stores" tab of the app and swiping past the "iPhone Upgrade Program" banner to the "Procreate" banner have noted that only the limited Pocket (iPhone) version of the app is available free, even if the Apple Store app is installed and the offer redeemed on an iPad. The Pocket version currently sells for $3 on the iOS App Store. [32.4MB]
Porsche adds CarPlay to 2017 Panamera
Porsche has added a fifth model of vehicle to its CarPlay-supported lineup, announcing that the 2017 Panamera -- which will arrive in the US in January -- will include Apple's infotainment technology, and be seen on a giant 12.3-inch touchscreen as part of an all-new Porsche Communication Management system. The luxury sedan starts at $99,900 for the 4S model, and scales up to the Panamera Turbo, which sells for $146,900. Other vehicles that currently support CarPlay include the 2016 911 and the 2017 models of Macan, 718 Boxster, and 718 Cayman. The company did not mention support for Google's corresponding Android Auto in its announcement. http://bit.ly/295ZQ94
Apple employees testing wheelchair features
New features included in the forthcoming watchOS 3 are being tested by Apple retail store employees, including a new activity-tracking feature that has been designed with wheelchair users in mind. The move is slightly unusual in that, while retail employees have previously been used to test pre-release versions of OS X and iOS, this marks the first time they've been included in the otherwise developer-only watchOS betas. The company is said to have gone to great lengths to modify the activity tracker for wheelchair users, including changing the "time to stand" notification to "time to roll" and including two wheelchair-centric workout apps. http://bit.ly/2955JDa
SanDisk reveals two 256GB microSDXC cards
SanDisk has introduced two 256GB microSDXC cards. Arriving in August for $150, the Ultra microSDXC UHS-I Premium Edition card offers transfer speeds of up to 95MB/s for reading data. The Extreme microSDXC UHS-I card can read at a fast 100MB/s and write at up to 90MB/s, and will be shipping sometime in the fourth quarter for $200. http://bit.ly/294Q1If
Apple's third-quarter results due July 26
Apple has advised it will be issuing its third-quarter results on July 26, with a conference call to answer investor and analyst queries about the earnings set to take place later that day. The stream of the call will go live at 2pm PT (5pm ET) via Apple's investor site, with the results themselves expected to be released roughly 30 minutes before the call commences. Apple's guidance for the quarter put revenue at between $41 billion and $43 billion. http://apple.co/1oi1Pbm
Twitter stickers slowly roll out to users
Twitter has introduced "stickers," allowing users to add extra graphical elements to their photos before uploading them to the micro-blogging service. A library of hundreds of accessories, props, and emoji will be available to use as stickers, which can be resized, rotated, and placed anywhere on the photograph. Images with stickers will also become searchable with viewers able to select a sticker to see how others use the same graphic in their own posts. Twitter advises stickers will be rolling out to users over the next few weeks, and will work on both the mobile apps and through the browser. http://bit.ly/29bbwUE