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Polaroid name revived, new products due next month

12/30, 4:40pm

Polaroid due for a comeback thanks to PLR

The famed Polaroid name has been purchased by a new company, PLR IP Holdings, after the brand's previous new owners declared bankruptcy in late 2008. PLR has drawn up new licensing agreements that will give its licensees rights to the Polaroid name, and promises to bring new products from the Polaroid brand in 2010, with some reaching shelves as early as January. The new owners will expand Polaroid's traditional offerings that included photo printers and digital cameras to include PC products and game consoles, as well as cellphones and AV peripherals. Cleaning products for electronics will also be part of the revised lineup.



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