Tag - IRadio
There has been more speculation for what Apple will present at its Worldwide Developer Conference keynote address later today. Recent reports have allegedly confirmed previous rumors of iOS 7 design changes and the iRadio streaming music service, subjects that people already standing in line to attend the event are likely to learn about.
Sony has signed a deal to supply music for Apple's upcoming streaming music service, usually nicknamed iRadio, a source allegedly familiar with the talks says. The agreement should mean that Apple has the three biggest record labels on board, including also Warner and Universal. Still missing is Sony/ATV, a joint venture that handles publishing.
Apple is indeed planning to launch a streaming music service at WWDC next week, and carry audio ads on it, according to new sources. One of the people tells Reuters that Apple has contacted some of its bigger advertisers, but hasn't started selling the service extensively. The sources also back reports that the service - often nicknamed iRadio -- will resemble Pandora in its revenue scheme, and feature both audio and banner ads, sold through iAd.
Apple is planning to sell both audio and banner ads for its upcoming streaming music service, often nicknamed iRadio, claims Ad Age. The information is said to come from a former Apple executive familiar with the situation. Ad sales will reportedly stem through iAd, which so far has concentrated only on interactive banner ads in iOS apps. It's thought that iRadio could be announced at WWDC, which starts June 10th.
Over the weekend, Apple signed a new deal with Warner Music Group for recorded music and music publishing rights, say sources for the New York Times. The deal comes on top of one with Universal Music for recorded music. Apple is reportedly scrambling to secure new deals with the major labels, including Sony, so it can announce iRadio at WWDC, which starts on June 10th.
Apple's mired negotiations with the music industry may prevent it from announcing an "iRadio" service at WWDC on June 10th, industry sources tell The Verge. The people note that Apple is having trouble not just with Sony/ATV, but also BMG. At the same time they suggest there's still a lot of "market momentum" behind iRadio, and that major players such as Universal want to see it launch as soon as possible.