Tag - IBeacons
Clothing chain True Religion is implementing an Apple Watch-based program that also leverages another of Apple's technologies -- iBeacons -- to help identify customers who have the TR iOS app on their devices, which can optionally be set to accept updates from an iBeacon when the shopper enters the store. The Watch will let a sales associate know that a customer has arrived through , offering a more personalized level of engagement for shoppers who have agreed to the iBeacon notifications.
The official SXSW music fest app for iOS and Android, SXSW Go, will tie into a network of 1,000 iBeacons placed around the festival's various venues to help users connect to friends, ensure they are at the right location, and let them know what events are scheduled at the venue they are in now, among other helpful information. Non-attendees can also use the app to view video feeds from various events.
At CES on Monday, the iBeek beacon by Bluvision was deployed today at the Texas Instruments (TI) booth. When a device with Bluvision's CMS platform, BluZone, comes into proximity, the beacons will provide information and an interactive experience for visitors. The system was designed to provide accurate tracking using minimal energy with large-scale deployments, such as equipment tracking in a warehouse, in mind. However, the beacons can be customized for home automation, wearables, and other applications, the company says.
Major League Baseball, which has taken the role of unabashed cheerleader for several of Apple's financial and retail technology initiatives including Passbook and iBeacons, has announced another embrace -- this time, Apple Pay. Both of the two MLB stadiums involved in this year's World Series will be accepting Apple Pay for concessions starting with the event, which begins on Tuesday. San Francisco's AT&T Park and Kansas City's Kauffman Stadium will both have the hardware on hand for iPhone 6 and iPhone 6 Plus users.
Ahead of an expected announcement of an Apple-led mobile payments solution, there have been new reports that prominent retailers such as Disney Stores, McDonald's and Apple's own retail stores have joined the ranks of businesses receiving new, upgraded NFC readers and iBeacon sensors as required. The system, if successful, could offer a future alternative to the planned move to a "chip and PIN" credit- and debit-card system already widely in use in Canada and Europe.
A new report from ABI Research claims that the technology behind Apple's iBeacons is set to expand on a massive scale over the next five years, thanks to new applications that will make use of the "indoor GPS" abilities and personal notification services of Bluetooth LE-powered beacons. While Apple is the best-known "brand" of Bluetooth-enabled sensors with its iBeacon hardware and technology catching on, the study says Apple is unlikely to get into making the actual hardware that will generate $500 million a year by 2019.
The latest company to announce the incorporation of Apple's iBeacon technology into its company workflow is European discount airline EasyJet, which announced on Monday that it will begin installing the devices in select airports in the UK and Europe to test effectiveness. It plans on rolling out the technology on a greater scale over the summer. Users of the just-updated EasyJet iOS app can opt to receive alerts from the "indoor GPS" hardware regarding flight changes and other information.
On the heels of Virgin Atlantic announcing a pilot program deploying Apple's iBeacon in its lounges, drugstore chain Walgreens subsidiary Duane Reade is now planning to use the Bluetooth-powered "micro-location" technology in 10 of its Manhattan stores, to match a larger-scale Walgreens rollout.
Virgin Atlantic airlines is now rolling out a pilot program for Bluetooth-based iBeacons to be stationed throughout Heathrow Airport's Terminal 3, in an effort to "provide a greater customer experience" for travellers, the airline said. The proximity-based technology, which can send push notifications to those who permit it as information becomes relevant, can alert users of facilities in the lounge, pull up boarding passes as flyers approach the gates, or update flight status.
Veteran embedded chip and automotive systems maker Texas Instruments has announced plans to incorporate Apple's iBeacon technology in many of the company's forthcoming Bluetooth products, saying that "there are many more applications that could benefit from the technology" beyond its presence popular use in retail shops, restaurants and stadiums. TI will be adding iBeacons to its SimpleLink line of automotive micro-controllers, and it WiLink navigation systems.