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Tag - IBeacon
Apple has become a sponsor member in the NFC Forum association, which puts on the NFC World conference and is the leading trade organization for Near-Field Communication advancement. The group promotes and participates in other related technologies as well, such as QR, iBeacons, Bluetooth Low Energy, digital watermarks, augmented reality, biometrics, acoustics, bio-sensors, and light-based communications.
On Thursday, Apple updated its enterprise app solutions web page to announce updates to some of the MobileFirst for iOS apps, developed in partnership with IBM, to offer Apple Watch support. Three of the 22 current MobileFirst apps -- Field Connect, Incident Aware, and Hospital RN -- now include Apple Watch versions of the apps, with push notifications, iBeacon support, notifications, and weather conditions, among other information available to front-line workers.
The expansion of Apple Maps Connect, a service that allows developers and business owners to manage and expand current Apple Maps listings, continues. Yesterday, the company added five more countries to its list of European nations able to use the service: Austria, Belgium, Denmark, The Netherlands, and Sweden. The Maps Connect feature adds business and indoor information drawn from Apple Maps' iBeacon-based Indoor Mapping initiative to help businesses offer a more complete profile on themselves.
Apple's iBeacon technology has been a quiet success with retail, though it is primarily considered to be still in testing. Nevertheless, it has been adopted by a number of businesses from clothiers to museums. While Major League Baseball has been an early adopter, other sports are also investigating their use. The Cleveland Cavaliers basketball team, for example, can now send location-aware notices to fans who use the team's app.
Facebook has introduced a new feature to its iPhone app, called Place Tips. These appear at the top of a News Feed while on the go; tapping on an entry expands it, and shows not just related posts and images from friends, but popular menu items and any upcoming events. Tips are triggered based on location tracking, and Facebook is currently testing them only in New York City areas, including Central Park, Brooklyn Bridge, Times Square, the Statue of Liberty and JFK Airport.
Marsh Supermarkets and inMarket have announced a new iBeacon platform, the first to emphasize the Apple Watch. The plan is to use iBeacons at Marsh's 75 locations to push ads, shopping lists, and other content to both Watches and iPhones. Initially, the platform will support the official Marsh app and inMarket's List Ease, but other apps should follow as long as they support inMarket's Proximity SDK. All apps will have to update with Watch support, but the platform itself is Watch-ready.
Google's attempt to take on Apple's iBeacon platform has taken its first major step since its announcement in October, with the release of hardware compatible with the framework. Blesh, a Turkish company who already works with iBeacon hardware, is offering a bundle of Bluetooth beacons for use with the "Physical Web" project.
A loyalty program for Apple Pay may be ready to go in time for the holidays, says Bank Innovation. Some retail sources had previously suggested this was unlikely, in part because of doubt about the prospects of a large shift in customer behavior happening right before the holiday season. Real-world market demand may be pushing up the timetable for a loyalty offering, however.
Apple will hold its annual Made for iPod/iPhone/iPad summit between November 12 and 14 this year in Shenzhen, China, according to an announcement. The event is intended to brief accessory and peripheral manufacturers. This year, Apple says that sessions will concentrate on HomeKit, iBeacon, AirPlay, and in-app purchases.
HBC Department Store Group, which owns both the Lord & Taylor and Hudson's Bay department store chain, has announced it will be using indoor iBeacons leveraging Apple technology, manufactured by Motorola Solutions and powered by software from Swirl Networks across more than 130 of the corporation's stores in Canada and the US. The move follows in the footsteps of Macy's, which did a similar deployment of iBeacons last November in stores in New York City and San Francisco.