Tag - IAd
Fueling speculation that Apple may be planning to expand iTunes Radio to selected countries in the near future, tweets on Twitter have revealed that Apple's director of iAd services, Paul Wright, has been making the rounds of London media marketing and ad agencies where he is based. This follows claims by online radio service Bloom, which would be a competitor to iTunes Radio in the UK, that it was rebuffed from advertising on iAd, and a report of iTunes Radio briefly functioning in Ecuador.
UK-based streaming service Bloom.fm has been banned from advertising on Apple's iAd network due to it being competition with iTunes Radio, according to Bloom PR representatives. Until recently, Bloom was spending £2,000 per month on iAd spots. In rejecting the advertising, Apple is quoted as telling Bloom that it constituted "a competitive service to iTunes Radio and it is against Apple policy."
Apple has today significantly opened up iAd Workbench, the tool used to submit and manage iAd campaigns. Ad Age notes that Workbench is now accessible to anyone with an Apple ID, where previously accounts were restricted to registered app developers. That should expose iAd to a more Google-like advertising base, in which anyone can participate; when it was originally introduced in 2010, iAd was targeted exclusively at major corporations able to afford the then-minimum buy-in of $1 million. New ad buyers can choose to operate on a cost-per-click or cost-per-thousand impressions basis.
Apple-owned Burstly has started sending out notices to customers of its SkyRocket monetization service, saying the product's publishing and SDK license agreements will end in 90 days. SkyRocket is meant to simplify advertising for developers by hooking apps into multiple ad partners, reward systems, cross-promotions, and demographic targeting. The company isn't saying why it's terminating licenses, but the reason is believed to be connected to Apple's general policy towards acquisitions, which is to shut off services to outside parties.
(Updated with Logic Remote news) In the wake of iOS 7.1 and Apple TV 6.1, Apple has released updates to Remote, Podcasts, and GarageBand for iOS, as well as Xcode and iAd Producer for desktops. While the Podcasts and GarageBand updates merely include bugfixes, Remote can now control iTunes Radio on an Apple TV. Apple TV owners have also gained the ability to browse purchased video through the app.
Beginning sometime this year, companies advertising via iAd will be able to use fullscreen, auto-playing interstitial video ads on the iPhone/iPod touch as well as the iPad, according to Advertising Age sources. At the moment, a person has to tap an iAd banner to get a video to play. As interstitials the videos will likely play after certain in-app actions have finished, such as reading an article or finishing a game level.
Apple is losing out on iAd sales because the company is too "slow, cocky and downright stingy," a new Advertising Age report suggests. The assertion is attributed to Madison Avenue media buyers. One person -- GroupM's chief innovation officer, Cary Tilds -- comments that Apple doesn't have a large sales team for iAd. An anonymous executive notes that Apple doesn't even have sales targets, which may reflect the low priority iAd has.
Apple's iAd Workbench, which debuted this past June, allows developers a simple way to promote their own apps through iAd with campaigns starting at just $50, and giving them tools to better target potential buyers and find out how effective the advertising is. The program, part of the developer portal iTunes Connect, has now been expanded to countries outside the US. The tool is now available in nine additional countries.
Nissan has signed a deal with Apple to be an exclusive automotive advertiser on iTunes Radio, according to an official announcement by the carmaker. The exclusivity will hold through the end of 2013. The company adds that it plans to treat iTunes Radio as a priority platform for advertising new vehicles, beginning with the latest Rogue, Leaf, and Versa Note models. Some form of agreement was rumored prior to iTunes Radio's September launch.
Apple has been searching for dozens of new people to boost its iAd team in preparation for iTunes Radio, according to Ad Age. The publication notes that in August, Apple posted just five iAd jobs on its own website, but another 35 on LinkedIn. The company is hunting for people such as account coordinators, ad design managers, and project managers and engineers.
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Cirrus creates Lightning-headphone dev kit
Apple supplier Cirrus Logic has introduced a MFi-compliant new development kit for companies interested in using Cirrus' chips to create Lightning-based headphones, which -- regardless of whether rumors about Apple dropping the analog headphone jack in its iPhone this fall -- can offer advantages to music-loving iOS device users. The kit mentions some of the advantages of an all-digital headset or headphone connector, including higher-bitrate support, a more customizable experience, and support for power and data transfer into headphone hardware. Several companies already make Lightning headphones, and Apple has supported the concept since June 2014. http://bit.ly/29giiZj
Apple Store app offers Procreate Pocket
The Apple Store app for iPhone, which periodically rewards users with free app gifts, is now offering the iPhone "Pocket" version of drawing app Procreate for those who have the free Apple Store app until July 28. Users who have redeemed the offer by navigating to the "Stores" tab of the app and swiping past the "iPhone Upgrade Program" banner to the "Procreate" banner have noted that only the limited Pocket (iPhone) version of the app is available free, even if the Apple Store app is installed and the offer redeemed on an iPad. The Pocket version currently sells for $3 on the iOS App Store. [32.4MB]
Porsche adds CarPlay to 2017 Panamera
Porsche has added a fifth model of vehicle to its CarPlay-supported lineup, announcing that the 2017 Panamera -- which will arrive in the US in January -- will include Apple's infotainment technology, and be seen on a giant 12.3-inch touchscreen as part of an all-new Porsche Communication Management system. The luxury sedan starts at $99,900 for the 4S model, and scales up to the Panamera Turbo, which sells for $146,900. Other vehicles that currently support CarPlay include the 2016 911 and the 2017 models of Macan, 718 Boxster, and 718 Cayman. The company did not mention support for Google's corresponding Android Auto in its announcement. http://bit.ly/295ZQ94
Apple employees testing wheelchair features
New features included in the forthcoming watchOS 3 are being tested by Apple retail store employees, including a new activity-tracking feature that has been designed with wheelchair users in mind. The move is slightly unusual in that, while retail employees have previously been used to test pre-release versions of OS X and iOS, this marks the first time they've been included in the otherwise developer-only watchOS betas. The company is said to have gone to great lengths to modify the activity tracker for wheelchair users, including changing the "time to stand" notification to "time to roll" and including two wheelchair-centric workout apps. http://bit.ly/2955JDa
SanDisk reveals two 256GB microSDXC cards
SanDisk has introduced two 256GB microSDXC cards. Arriving in August for $150, the Ultra microSDXC UHS-I Premium Edition card offers transfer speeds of up to 95MB/s for reading data. The Extreme microSDXC UHS-I card can read at a fast 100MB/s and write at up to 90MB/s, and will be shipping sometime in the fourth quarter for $200. http://bit.ly/294Q1If
Apple's third-quarter results due July 26
Apple has advised it will be issuing its third-quarter results on July 26, with a conference call to answer investor and analyst queries about the earnings set to take place later that day. The stream of the call will go live at 2pm PT (5pm ET) via Apple's investor site, with the results themselves expected to be released roughly 30 minutes before the call commences. Apple's guidance for the quarter put revenue at between $41 billion and $43 billion. http://apple.co/1oi1Pbm
Twitter stickers slowly roll out to users
Twitter has introduced "stickers," allowing users to add extra graphical elements to their photos before uploading them to the micro-blogging service. A library of hundreds of accessories, props, and emoji will be available to use as stickers, which can be resized, rotated, and placed anywhere on the photograph. Images with stickers will also become searchable with viewers able to select a sticker to see how others use the same graphic in their own posts. Twitter advises stickers will be rolling out to users over the next few weeks, and will work on both the mobile apps and through the browser. http://bit.ly/29bbwUE