Tag - IAd
Following stories that Apple was getting out of the ad business, the company has officially confirmed that the iAd App Network will cease operations as of June 30 -- though SVP of Internet Software and Services Eddy Cue has said that Apple is developing a self-service ad-buying tool for publishers that should launch within the next two months. The iPhone maker is said to be offering buyouts to iAd sales teams, and is no longer accepting apps into the network, nor taking its 30 percent cut on ad revenue.
Apple is making a major change to its advertising business, moving away from sales teams in favor of a more automated approach, according to a report. Rather than working to sell ad inventory, Apple is allegedly working to take itself out of the equation when it comes to iAd sales, with its own sales teams being phased out and publishers, developers, and content creators themselves being given the opportunity to manage their own sales through the platform instead.
Apple has partnered with a Miami firm, Internet Media Services, in order to push iAd's presence deeper into the Latin American market. Forbes notes that businesses wanting to sell ad spots through iAd in the region will now have to go through IMS. The company is initially bringing iAd to its clients in Brazil, Mexico, and the Miami area.
Apple is partnering with a company called Rubicon Project on bringing "programmatic" -- also known as automated -- options to iAd, according to a now-pulled (but still cached) press release. In it, Rubicon says that advertisers wanting iAd spots will be able to place them through Rubicon's automation platform, rather than having to negotiate directly with iAd's sales team. This should not only speed up the process, but potentially enable bidding on placements in apps via auctions.
The iAd network is now available in another 70 countries, bringing the total up to 95, according to an Apple announcement to developers. The company hasn't identified which regions are new except for Australia, but says the remainder are spread across the Americas, Europe, Asia, Africa, and the Middle East. The change should increase the potential reach of existing iAd campaigns and enable new ones.
The lion's share of early Apple Pay transactions will probably be in-app, rather than made at retail stores, admits Apple's Senior VP of Internet Software and Services, Eddy Cue. Over the weekend, Cue spoke with the Wall Street Journal about the service, which launches today. In fact, many of Apple's merchant partners have yet to receive point-of-sale terminals compatible with Apple Pay, but the company is expecting them to upgrade within the next year.
Something quietly introduced alongside iOS 8 has been the ability for advertisers to retarget iAds based on in-app browsing actions, a new report says. Apple is, in fact, said to be pitching this to advertisers as a way of circumventing the absence of mobile cookie tracking in iOS. In a given example, someone who adds a pair of shoes to a cart in a retailer's iPhone shopping app -- but decides not to buy them -- may later see an ad for that same pair of shoes from the same retailer, even in another app on his or her iPad. Tapping that ad might redirect the person to their abandoned checkout page and add the shoes back to it.
Apple has issued v4.0 of iCloud for Windows, the client needed for Windows users to sync content such as email, bookmarks, and photos with iCloud. The v4.0 software is a major update, bringing support for iCloud Drive, Apple's Dropbox-like file storage service. Significantly, this means that Windows users are getting access to the feature ahead of Mac owners. It first became an option with iOS 8's debut on Wednesday, but won't hit OS X until Yosemite appears at some point in the next month.
Apple is planning several changes to improve the success of iTunes Radio, according to ad buyers reached by The Information. The first is the addition locally-targeted ads, something reportedly happening later this year. The company may also begin promoting iTunes with "house ads" on its iAd network.
Apple has updated iAd Producer, the tool used to create ads for the iAd network. Version 4.2 lets advertisers generate fullscreen iPhone banners for the first time, and also upload projects to iAd Workbench, the tool used to start and manage campaigns. Other improvements are minor; the only one detailed, in fact, is the ability to reorganize folders in the Assets sidebar.
Now AAPL Stock: 100.41 ( + 0.79 )
Markzware updates Q2ID for QuarkXPress 12 files
Graphic design file conversion tool maker Markzware has launched a new version of its Q2ID tool. The InDesign plugin enables users to open QuarkXPress files within a new InDesign (INDD) document, without rebuilding the QXP document from scratch -- the new version includes support for QuarkXPress 12 files. Q2ID Subscription members can download the new version as part of their annual plan. A single-user can purchase the plugin for $200, with other licensing options available. http://bit.ly/1Z4dS9t
PopChar X 7.5 arrives
Ergonis Software has released PopChar X 7.5, an improved version of the company's tool for finding and inserting special characters and exploring fonts. PopChar X 7.5 adds support for combined emojis in the Apple Color Emoji font, enhances the "Font Info" view, and adds many further enhancements that improve overall speed and stability. PopChar X 7.5 retails for €30 ($34), and is free for anyone who owns a license for PopChar X 7 or purchased a license for PopChar X 6 on or after March 1, 2014 [4.5MB]
Safari Technology Preview release 5 arrives
Parallels Access 3.1 updated for iPad Pro
Virtualization software Parallels Access 3.1 has been updated with support for the 12.9-inch iPad Pro, including Apple Pencil support. The software allows remote access to your PC or Mac from anywhere to control desktop applications from iOS or Android tablets and phones, with native touch gestures, as well as from any computer with an HTML5 web browser. Featuring three resolution choices for your mobile device ("Best for your Device," "More Space," and "Same as Computer") and 3D Touch support for the iPhone 6s and 6s Plus, the update also adds a new Tablet Mode in Windows 10, which makes it easier to interact without a mouse or keyboard. http://bit.ly/1OWZqjg
Hyundai brings CarPlay to more 2016 models
Along with its previously-announced support for adding CarPlay technology to the 2016 Sonata, 2017 Elantra, and 2017 Ioniq, a leaked memo to dealers has revealed that CarPlay-supporting software updates will be available today that bring the infortainment tech to the 2015 and 2016 non-hybrid Sonata models, the 2016 hybrid Sonata, the 2015 and 2016 Genesis Sedan, the 2016 Tucson, the 2017 Santa Fe, and the 2017 Ioniq. Owners can upgrade the system themselves by visiting the Hyundai website, and will need a Mac or PC with either an SD card slot or SD card reader to transfer the update to the vehicle. http://bit.ly/1YZqkqS
Google Paris HQ raided by investigators
Google's Paris headquarters has been raided by dozens of French police. The Tuesday raid was part of an ongoing investigation into possible tax-avoidance practices, stoked by widespread dissatisfaction with the way multinationals like Google are structuring their business operations. Although trading in many countries around the globe, Google reports its international sales only in tax-friendly Ireland, similar to a practice adopted by Apple. According to French law, if it completes any of its sales contracts in France and not Ireland alone, it could be in breach of its laws. Google, for its part, denies any wrongdoing, and said that it is fully compliant with French law. http://reut.rs/1Udk2T9
Apple TV extends universal search to NBC
Apple has extended its universal search function on the Apple TV to now include NBC shows in its results, provided the user has installed the NBC tvOS app. The search results can be generated either through Siri, or through the Search app, and includes support for searches by title, genre, and actor, among other queries. NBC joins CBS, more recently, among other channels including: Disney Channel; Disney Jr; Disney XD; FOXNOW; FXNOW; HBO GO; HBO NOW; Hulu; Nat Geo TV; Netflix; PBS; PBS Kids; SHOWTIME; SHOWTIME Anytime; Starz, and Watch ABC, all of which are supported by universal search. http://apple.co/25lGi5R