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Tag - IAd
Following stories that Apple was getting out of the ad business, the company has officially confirmed that the iAd App Network will cease operations as of June 30 -- though SVP of Internet Software and Services Eddy Cue has said that Apple is developing a self-service ad-buying tool for publishers that should launch within the next two months. The iPhone maker is said to be offering buyouts to iAd sales teams, and is no longer accepting apps into the network, nor taking its 30 percent cut on ad revenue.
Apple is making a major change to its advertising business, moving away from sales teams in favor of a more automated approach, according to a report. Rather than working to sell ad inventory, Apple is allegedly working to take itself out of the equation when it comes to iAd sales, with its own sales teams being phased out and publishers, developers, and content creators themselves being given the opportunity to manage their own sales through the platform instead.
Apple has partnered with a Miami firm, Internet Media Services, in order to push iAd's presence deeper into the Latin American market. Forbes notes that businesses wanting to sell ad spots through iAd in the region will now have to go through IMS. The company is initially bringing iAd to its clients in Brazil, Mexico, and the Miami area.
Apple is partnering with a company called Rubicon Project on bringing "programmatic" -- also known as automated -- options to iAd, according to a now-pulled (but still cached) press release. In it, Rubicon says that advertisers wanting iAd spots will be able to place them through Rubicon's automation platform, rather than having to negotiate directly with iAd's sales team. This should not only speed up the process, but potentially enable bidding on placements in apps via auctions.
The iAd network is now available in another 70 countries, bringing the total up to 95, according to an Apple announcement to developers. The company hasn't identified which regions are new except for Australia, but says the remainder are spread across the Americas, Europe, Asia, Africa, and the Middle East. The change should increase the potential reach of existing iAd campaigns and enable new ones.
The lion's share of early Apple Pay transactions will probably be in-app, rather than made at retail stores, admits Apple's Senior VP of Internet Software and Services, Eddy Cue. Over the weekend, Cue spoke with the Wall Street Journal about the service, which launches today. In fact, many of Apple's merchant partners have yet to receive point-of-sale terminals compatible with Apple Pay, but the company is expecting them to upgrade within the next year.
Something quietly introduced alongside iOS 8 has been the ability for advertisers to retarget iAds based on in-app browsing actions, a new report says. Apple is, in fact, said to be pitching this to advertisers as a way of circumventing the absence of mobile cookie tracking in iOS. In a given example, someone who adds a pair of shoes to a cart in a retailer's iPhone shopping app -- but decides not to buy them -- may later see an ad for that same pair of shoes from the same retailer, even in another app on his or her iPad. Tapping that ad might redirect the person to their abandoned checkout page and add the shoes back to it.
Apple has issued v4.0 of iCloud for Windows, the client needed for Windows users to sync content such as email, bookmarks, and photos with iCloud. The v4.0 software is a major update, bringing support for iCloud Drive, Apple's Dropbox-like file storage service. Significantly, this means that Windows users are getting access to the feature ahead of Mac owners. It first became an option with iOS 8's debut on Wednesday, but won't hit OS X until Yosemite appears at some point in the next month.
Apple is planning several changes to improve the success of iTunes Radio, according to ad buyers reached by The Information. The first is the addition locally-targeted ads, something reportedly happening later this year. The company may also begin promoting iTunes with "house ads" on its iAd network.
Apple has updated iAd Producer, the tool used to create ads for the iAd network. Version 4.2 lets advertisers generate fullscreen iPhone banners for the first time, and also upload projects to iAd Workbench, the tool used to start and manage campaigns. Other improvements are minor; the only one detailed, in fact, is the ability to reorganize folders in the Assets sidebar.
Now AAPL Stock: 95.01 ( + 0.99 )
Swift benchmarking suite goes open-source
Following the release of new betas for all its platforms, Apple on Monday also made a suite of 75 tools for benchmarking Swift-developed coding projects, including libraries for benchmarking functions, a utility for comparing the resulting metrics, and a driver for running them. The company says it is asking the community for help in developing additional benchmarks, as well as further "helper" libraries and overall code review for better stability and performance. Apple plans to include benchmark pull requests in Swift's new continuous integration system as well. http://bit.ly/1W8u0EU
Instagram now supporting multiple accounts
As reported earlier, Instagram is now rolling out support for multiple accounts (up to five) in version 7.1.5 of its iOS app. The feature has been one of the main attractions of third-party Instagram clients, but it is unclear if users must seek out an "add account" preference in the app; additionally, some users are reporting that the ability to add accounts has not yet been added. The company says notifications "depend on when you last logged in, and the number of devices that are logged into that account," suggesting not all notifications across accounts will appear when logged into a given one. http://bit.ly/1moh95p
Pictures of Galaxy S7, Edge leaked
New images have been leaked of Samsung's new Galaxy S7 and S7 Edge. The images of the Galaxy S7 are very similar to a draft leaked earlier this year, with a curved back reminiscent of the iPhone 3G with the normal Samsung camera hump in the upper center of the phone. The picture of the Galaxy S7 Edge as leaked is running a benchmark application showing modest improvements over the S6 line, if accurate. Both models are expected to be formally announced in a February 21 press event hosted by Samsung. http://bit.ly/20Gf07X
Bambooti wooden skins for MacBooks
Bambooti has introduced premium wooden skins for Apple laptops that allow users to customize any design or logo directly on the case. Each Bambooti skin is handcrafted from sustainably managed forests, and are hand sanded and spray-finished to create an ultra smooth exterior. Bambooti's wooden skins start at $65 on the fully-funded Kickstarter which includes a custom design or logo of the user's choice that will be engraved on the product. http://kck.st/1PhE6Sb
Apple Music in Taiwan, now up to 113 countries
Apple Music has now added its 113th country, Taiwan, to its expanding list of areas where it offers its paid subscription service. The price in the country will start at NT$150 (about $4.50 US) for an individual subscription, and that now includes (as it does in the rest of the world) the formerly free-but-ad-supported iTunes Radio feature, which as in other countries will be customized somewhat to offer channels of locally-popular music styles. Apple Music is now available in 16 countries and regions -- including China, India, Russia, and Japan -- where Spotify has not yet arrived.
Invisible wall mount for iPad Pro, mini
Computing hardware mounting company Wall-Smart has announced the availability the new "invisible" wall mount, with models for the iPad Pro, iPad Air 2 and iPad mini 4 -- all with no bezel. The invisible mount includes Power Over Ethernet to USB, which allows charging while in-wall, and is available for both drywall and solid surfaces such as solid wood panels or partition walls. Prices vary widely by iPad model, and required mounting hardware. http://bit.ly/1SE5jCO
Kingston buys IronKey secure USB tech
Kingston Digital today announced it has acquired the USB technology and assets of IronKey from Imation. In addition to Kingston's acquisition, encryption services leader DataLocker has purchased the IronKey Enterprise Management Services platform which provides centralized management to encrypted USB drives. Kingston and DataLocker claim that there will be no interruption in service provided, or available products as a result of the consolidations. http://bit.ly/1QQk9SZ