iTunes card business estimated to be worth over $260M to third parties
Digital iTunes Store gift cards are now on sale through Facebook Gifts, Facebook has announced. Cards can be bought in $10, $15, $25, and $50 denominations, and are the same as sending a "virtual" card to someone directly from iTunes. When sending a card, buyers also have the option of recommending specific content, including albums, songs, e-books, movies, games, and apps.
Gift cards to be compatible with Passbook, site now live
Apple has updated its Apple Store iOS app to add compatibility with Siri, and a new online portal for buying gift cards delivered by email and now Passbook compatible. In addition, the app now supports Apple's EasyPay system in Canada, France, Italy, Switzerland and Germany. The changes, implemented to make shopping easier in crowded Apple Stores during the holiday season, allow uses to buy and send Apple Store gift cards (which are distinct and not compatible with iTunes gift cards) to themselves or others.
iTunes greeting cards?
An Apple patent application, newly published by the US Patent and Trademark Office, suggests that the company may be interested in expanding the reach of its gift cards. Most of its iTunes cards use generic images, concentrating primarily on music; future cards, however, could depict specific artists, albums, games, movies and TV shows, something it has already begun in a limited fashion with its $50 cards. Two of these present montages of albums and TV shows.