Gallery of Mac- and iOS-created photos, drawings expands from online to retail stores
Less than a week after having expanded its "Start Something New" campaign from its Japanese site to the US and most other global Apple sites, the company has begun adding some of the pictures from its curated collection of artwork made on Macs or iOS devices to selected retail stores. The campaign focuses once again on how users use the products to enhance their own lives, but this time focuses on active productivity in the form of artwork creation. Photographs, drawings and videos dominate the collection.
International, US websites showcase art made with Apple products
Having started a new ad campaign in Japan, Apple has expanded its "Start Something New" online art gallery to many of its international sites, including the US -- offering a curated collection of photos, illustrations and other pieces created using iOS or Mac hardware and software. As is typical for the company, the aim of the campaign isn't to blatantly push hardware as it is to provide inspiration to action, and showcase how people use the products rather than the products themselves. Apps such as VSCO Cam, Waterlogue, Final Cut Pro and Brushes 3 are among the apps featured.
Attendance appears to be high
The 2011 Macworld Expo brought a modest increase in exhibitor numbers since the 2010 show, but many people were waiting to see the crowd sizes before gauging the show's success. The lobby of Moscone West was packed with attendees waiting to get in on Thursday morning, making for a show that became more and more crowded through the week. By Saturday morning, it became difficult to wade through the packed halls. MacNN put together a gallery of images from some of the interesting sights at the expo.
Images from the first day of Macworld 2010
The first day of IDG's 2010 Macworld Expo has attracted large crowds, despite the absence of Apple. Although the exhibits and events only filled the Moscone Center's North Hall, rather than extending across the street to the South Hall, the attendees still arrived in droves.
Show flloor in North Hall
We have some photos from the show floor in North Hall. The hit of the day was the Pulse Smartpen, a pen capable of recording audio, writing and drawings on specialized paper, then redrawing it on a desktop application. The smartpen won a best of show award. Cases from Incipio, which also won a best of show, were popular and Topaz photo software was attracting attention. iPod accessories and cases were being shown at numerous venders throughout the hall.
Photos: South Hall
We have more Expo showfloor images from the South Hall at the Moscone Center in San Francisco. Crows on the day after the Phil Schiller keynote were heavy, especially at the Axiotron booth, featuring the new 15-inch Modbook. Microsoft, Dr. Bot, Griffin, Roxio and Nikon were getting heavy foot traffic as well. G-Technology (Booth No. 1544 S) had possibly the most unique display on the floor, a G-DRIVE Mini that had survived being run over by a FedEx truck was being used in a semi-crushed state to serve up video for a laptop.
Expo showfloor shots
Apple gets a lot of attention at MacWorld, but its the Mac fans and hundreds of other exhibitors that make the show such a spectacle. Here's an inside look from the show floor, including a shots of former Mac evangelist Guy Kawasaki. Other galleries include 17-inch Unibody MacBook Pro, a closer look at iWork '09 and iLife '09, Apple's Expo booth, and Schiller's Expo Keynote.
iWork '09 photo gallery
We have a taken a close-up photos of the new iWork '09 productivity suite, introduced at Schiller's Expo keynote Tuesday morning. iWork features new templates in Pages, Numers and Keynote, and adds publishing to iWork.com for collaborative efforts or sharing with friends and family. Keynote '09 gains a magic move feature and can now be managed by an iPhone or iPod touch for running presentations. Pages '09 adds full-screen view and dynamic outline capabilities, while Numbers '09 gets new charting options and improved formula writing.
See also Galleries for the Apple Keynote, iLife '09, the new 17-inch MacBook Pro and the Macworld Apple booth.
A closer look at iLife '09
We have a slew of photos from iLife '09 which was being shown at the Apple Booth at the Expo, which was announced Tuesday morning with updated versions of iPhoto, iDVD, iWeb, and GarageBand (with new tutorials and self-learning functions). It is expected to ship by the end of the month and will be included as part of Apple's Mac Box Set bundle, which is also set to ship in the same time frame. iLife's iPhoto has added a Faces option for navigation using facial recognition, which is now built in to the application and has learning capabilities. Slideshows have been upgraded in iPhoto and Geo-tagging allows users to search for photos by location. iMovie has added image stabilization and new precision editing capabilities, GarageBand has added music lessons hosted by major musicians and iWeb has added widgets, allowing users to quickly integrate timers, HTML code, iSight links and more.
Apple Booth photos
We have many photos from the show floor, including the Apple booth. Photos incude shots of the Ilife '09/iWork '09 iMac line, the Laptop line that includes 4 17-inch MabBook Pros and the iPod booth. Microsoft, Kensignton, FileMaker, Elgato and Dr. Bot are all nearby.
Final Expo keynote: images
Apple VP Phil Schiller gave what could be the company's final Macworld Expoo keynote, announcing the 17-inch Unibody MacBook Pro as well as iWork '09 and iLife '09 software upgrades. The company also announced big changes in iTunes, including variable song pricing (due in March) as well as a move to a fully DRM-free catalog (by end of March). Apple has also posted a QuickTime stream of the MWSF keynote.
17-inch Unibody MBP
We have some close-up shots of the new 17-inch Unibody MacBook Pro intrduced at Tuesday morning's keynote by Phil Schiller. The new MacBook Pro offers a non-glossy option with a new five-year-lifespan battery that is non-removable.
WWDC keynote photo gallery
MacNN on Monday attended the WWDC keynote at Moscone West in San Francisco, and assembled a Flickr gallery of the event. Before the highly-anticipated keynote kicked off, attendees anxiously wait outside in the early morning, eagerly anticipating a glimpse of the iPhone's second official incarnation. Banners on walls and ceilings teased event goers with vague, but insightful, phrases as they mulled about enjoying a nice pre-show breakfast.
.Mac Web Galleries, more
.Mac subscribers have received an email describing recent changes to Apple's support for .Mac Web Galleries, Aperture post-production software, and Apple TV device. Apple TV owners who update to the company's latest software can view public photos and movies of .Mac members, and a new entry in the Photos menu allows users to navigate to any .Mac member's account, according to Macworld.
Apple TV gallery
After a small delay, Apple has unveiled Apple TV Take 2, a software update that adds many features to the set top box. MacNN today had a chance to explore the update fully, examining the new iTunes movie rentals and store interface, as well as the addition of photo streaming from .Mac and Flickr. Below is a gallery of the new interface and features.
MWSF highlight gallery
This year's Macworld Expo was the largest yet, with over 450 exhibitors and tens of thousands of attendees. Apple released the MacBook Air, as well as iTunes movie rentals, with software upgrades for the iPod touch, iPhone and AppleTV. Vendors, patrons, and journalists came from all over the world to see and show thousands of new or improved products. MacNN has assembled a final gallery for Macworld Expo San Francisco 2008, highlighting many different aspects of the show.