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Less than a week after having expanded its "Start Something New" campaign from its Japanese site to the US and most other global Apple sites, the company has begun adding some of the pictures from its curated collection of artwork made on Macs or iOS devices to selected retail stores. The campaign focuses once again on how users use the products to enhance their own lives, but this time focuses on active productivity in the form of artwork creation. Photographs, drawings and videos dominate the collection.
Having started a new ad campaign in Japan, Apple has expanded its "Start Something New" online art gallery to many of its international sites, including the US -- offering a curated collection of photos, illustrations and other pieces created using iOS or Mac hardware and software. As is typical for the company, the aim of the campaign isn't to blatantly push hardware as it is to provide inspiration to action, and showcase how people use the products rather than the products themselves. Apps such as VSCO Cam, Waterlogue, Final Cut Pro and Brushes 3 are among the apps featured.
The 2011 Macworld Expo brought a modest increase in exhibitor numbers since the 2010 show, but many people were waiting to see the crowd sizes before gauging the show's success. The lobby of Moscone West was packed with attendees waiting to get in on Thursday morning, making for a show that became more and more crowded through the week. By Saturday morning, it became difficult to wade through the packed halls. MacNN put together a gallery of images from some of the interesting sights at the expo.
The first day of IDG's 2010 Macworld Expo has attracted large crowds, despite the absence of Apple. Although the exhibits and events only filled the Moscone Center's North Hall, rather than extending across the street to the South Hall, the attendees still arrived in droves.
We have some photos from the show floor in North Hall. The hit of the day was the Pulse Smartpen, a pen capable of recording audio, writing and drawings on specialized paper, then redrawing it on a desktop application. The smartpen won a best of show award. Cases from Incipio, which also won a best of show, were popular and Topaz photo software was attracting attention. iPod accessories and cases were being shown at numerous venders throughout the hall.
We have more Expo showfloor images from the South Hall at the Moscone Center in San Francisco. Crows on the day after the Phil Schiller keynote were heavy, especially at the Axiotron booth, featuring the new 15-inch Modbook. Microsoft, Dr. Bot, Griffin, Roxio and Nikon were getting heavy foot traffic as well. G-Technology (Booth No. 1544 S) had possibly the most unique display on the floor, a G-DRIVE Mini that had survived being run over by a FedEx truck was being used in a semi-crushed state to serve up video for a laptop.
Apple gets a lot of attention at MacWorld, but its the Mac fans and hundreds of other exhibitors that make the show such a spectacle. Here's an inside look from the show floor, including a shots of former Mac evangelist Guy Kawasaki. Other galleries include 17-inch Unibody MacBook Pro, a closer look at iWork '09 and iLife '09, Apple's Expo booth, and Schiller's Expo Keynote.
We have a taken a close-up photos of the new iWork '09 productivity suite, introduced at Schiller's Expo keynote Tuesday morning. iWork features new templates in Pages, Numers and Keynote, and adds publishing to iWork.com for collaborative efforts or sharing with friends and family. Keynote '09 gains a magic move feature and can now be managed by an iPhone or iPod touch for running presentations. Pages '09 adds full-screen view and dynamic outline capabilities, while Numbers '09 gets new charting options and improved formula writing. See also Galleries for the Apple Keynote, iLife '09, the new 17-inch MacBook Pro and the Macworld Apple booth.
We have a slew of photos from iLife '09 which was being shown at the Apple Booth at the Expo, which was announced Tuesday morning with updated versions of iPhoto, iDVD, iWeb, and GarageBand (with new tutorials and self-learning functions). It is expected to ship by the end of the month and will be included as part of Apple's Mac Box Set bundle, which is also set to ship in the same time frame. iLife's iPhoto has added a Faces option for navigation using facial recognition, which is now built in to the application and has learning capabilities. Slideshows have been upgraded in iPhoto and Geo-tagging allows users to search for photos by location. iMovie has added image stabilization and new precision editing capabilities, GarageBand has added music lessons hosted by major musicians and iWeb has added widgets, allowing users to quickly integrate timers, HTML code, iSight links and more.
We have many photos from the show floor, including the Apple booth. Photos incude shots of the Ilife '09/iWork '09 iMac line, the Laptop line that includes 4 17-inch MabBook Pros and the iPod booth. Microsoft, Kensignton, FileMaker, Elgato and Dr. Bot are all nearby.
Now AAPL Stock: 94.99 ( -0.02 )
Sonos now works with Apple Music
Apple want ads hint at future Watch faces
An Apple job listing for a dedicated clock face team may suggest future fashion-brand partnerships, possibly in time for the updated watchOS updates that are likely to be revealed at this spring's Worldwide Developer Conference. Since the introduction of watchOS 2, there has only been four new watch faces, but three of them were left over from the first release, with only one truly new one -- the co-branded Hermés face exclusive to that edition. There is a rumored March 15 event, but if that takes place it will likely focus on new band options as regards the Apple Watch. http://apple.co/1O1TbTI
Microsoft may end Office Support Professional prog
Office for Mac v15.18 released
Apple to open new south Florida mall store
Filemaker provides free custom app guide
OCZ Trion 150 SSD shifts to 15nm TLC NAND
SSD manufacturer OCZ has updated its entry-level 2.5-inch Trion 100 SSD. The new Trion 150 has similar performance to the now replaced model, and now utilizes 15nm TLC NAND. Sequential read speeds top out at 550MB/S, with 4KB random write speeds running from 25K IOPS in the 120GB model, to 64K IOPS in the 960GB version of the drive. Endurance is limited to 30TB in the 120GB, and peaks at 240TB in the 960GB version. Retail prices vary between $46 for 120GB, to $270 for the 960GB version. http://bit.ly/1nVmlyL