Tag - Digital content
A study commissioned by the Association of Magazine Media has shown 46 percent of users reading magazines with iPads and e-readers are reading more magazines now than before. An additional 63 percent say they want more digital content to read. Two-thirds of respondents also believe that they will spending more time reading magazines on their devices over the coming year.
Time Warner may be looking to deliver special digital tablet versions of its paper magazines as a perk to its current subscribers. The company's CEO, Jeff Bewkes, hinted that he wants to make the content available to current subscribers--in a model a bit similar to its "TV Everywhere" initiative, which offers its own television content (TNT, TBS, HBO, etc.) to current cable television subscribers on their tablets. However, unlike its video initiative--such as its HBO Go service-- the company may deliver its premium magazine via its native app. Currently, users can download the app its Time, Sports Illustrated and other apps for free, but they must pay for continuing access the magazine content.