.Mac: No. 2 seller in Apple retail, next big thing?

12/12, 2:15am

.Mac is no. 2 seller

Apple's second hottest seller this year has been little more than an empty box, since the company's retail stores are selling large amounts of the .Mac packages – largely due to the integration of the service with Mac OS X and iLife. Computerworld reports that the .Mac retail box, which contains a serial number on a slip of paper and empty space for the most part, has been leaping off shelves at the Apple stores. According to NPD research analyst Chris Swenson, this could indicate a growing trend with software developers, offering a boxed idea or service, rather than distributing software for users to install on their machine.