Tag - Car technology
Apple's in-car technology that integrates the iPhone with a built-in infotainment system, CarPlay, has been named as "best individual technology feature in a vehicle" during the North American International Auto Show, held in Detroit. CarPlay won out ahead of Google's Android Auto, Ford's Sync 3, and a variety of competing systems. The technology has -- two years after its debut -- picked up a lot of support recently from slow-moving automakers, and is appearing in many model-year 2016 and 2017 vehicles.
Last month, Apple registered three car-related domain names -- apple.car, apple.cars, and apple.auto -- using the MarkMonitor registrar and fueling further speculation on the plans and timetable for a rumored foray into either advanced car augmentation or outright car manufacturing. While there is little firm evidence that Apple actually plans to make a car -- numerous regulatory and federal filings would be required, which the company doesn't appear to have done -- it seems likely that it is researching, and possibly working with a secret partner, on more advanced car technology beyond the existing CarPlay option.
Two major auto manufacturers are said to be in talks with Apple about a variety of possible partnerships, from Continental's hopes that it could participate in any rumored Apple Car creation to BMW's desire to collaborate with the iPhone maker about bringing some its existing and future car technology to its auto lineup. BMW went out if its way, however, to specifically deny that its talks with Apple have anything do with developing or building a car.
Ford this week introduced a new set of SYNC 3.0 services that leverage voice-recognition software, integrated GPS technology and Bluetooth-capable mobile phones to deliver personalized traffic reports, turn-by-turn driving directions and up-to-date information (business listings, news, sports and weather) -- without the need for a built-in navigation system. Due this spring, SYNC 3.0 with Traffic, Directions and Information will deliver hands-free access to personalized traffic reports, turn-by-turn driving directions and up-to-date information including business listings, news, sports and weather using a customer's cell phone.