Not necessarily related to rumored Apple 'iCar,' but with eye on collaboration
Two major auto manufacturers are said to be in talks with Apple about a variety of possible partnerships, from Continental's hopes that it could participate in any rumored Apple Car creation to BMW's desire to collaborate with the iPhone maker about bringing some its existing and future car technology to its auto lineup. BMW went out if its way, however, to specifically deny that its talks with Apple have anything do with developing or building a car.
Ford touts SYNC 3.0 at CES
Ford this week introduced a new set of SYNC 3.0 services that leverage voice-recognition software, integrated GPS technology and Bluetooth-capable mobile phones to deliver personalized traffic reports, turn-by-turn driving directions and up-to-date information (business listings, news, sports and weather) -- without the need for a built-in navigation system. Due this spring, SYNC 3.0 with Traffic, Directions and Information will deliver hands-free access to personalized traffic reports, turn-by-turn driving directions and up-to-date information including business listings, news, sports and weather using a customer's cell phone.