AAPL Stock: 111.31 ( + 0.53 )

Subscribe to this page now.

Twitter acquiring television metrics company Bluefin Labs

02/05, 10:33pm

Massachusetts company not relocating, will operate independently

A blog post made earlier today confirmed Twitter's acquisition of Bluefin Labs, a leading social TV analytics company and data aggregator that provides information to advertisers, agencies, and TV networks. The move enhances Twitter's partnership with ratings firm Nielsen which was announced in December to assist in developing the Twitter TV rating, a "centerpiece of social TV measurement" according to Twitter's Chief Operating Officer Ali Rowghani.



Connect with Us

FREE Apple, iPhone and Mac Newsletter

  • We will not share your email address with anyone.

    Follow us on Facebook


    Most Popular


    Recent Reviews

    Polk Hinge Wireless headphones

    Polk, a company well-established in the audio market, recently released a new set of headphones aimed at the lifestyle market. The Hin ...

    Blue Yeti Studio

    Despite being very familiar with Blue Microphones' lower-end products -- we've long recommended the company's Snowball line of mics ...

    ZTE Spro 2 Smart Projector

    Home theaters are becoming more and more accessible these days, but maybe you've been a bit wary about buying a home projector. And h ...


    Most Commented