Tag - Advertising
In a bid to boost the discoverability of new apps, Apple announced earlier that it would launch a test program for Search Ads, a forthcoming feature to the App Store that offers -- for the first time -- paid promotions on one of Apple's storefronts. Previously, Apple staffers have picked items to received promoted status at will, resisting efforts at putting advertising in the search results for fear that big players would dominate and further obscure up-and-coming, smaller, and new releases.
Six months after taking over the management of the App Store, Apple Senior Vice President of Worldwide Marketing Phil Schiller is planning a number of very bold changes to the iOS App Store -- some of which are very likely to spread to the Mac App Store and other online Apple media stores -- that directly address concerns from both developers and customers regarding app reviews (the progress on which has already been seen), app discovery, and new business models -- including subscription consolidation, and a limited form of advertising.
Verizon has agreed to settle with the Federal Communications Commission over its investigation into "supercookies." As part of the settlement, the carrier has agreed to notify its subscribers about its targeted advertising programs and request consent before using them to serve advertising messages to customers via third parties or within its corporate family, adhere to a three-year compliance plan, and pay a fine of $1.35 million.
Apple is making a major change to its advertising business, moving away from sales teams in favor of a more automated approach, according to a report. Rather than working to sell ad inventory, Apple is allegedly working to take itself out of the equation when it comes to iAd sales, with its own sales teams being phased out and publishers, developers, and content creators themselves being given the opportunity to manage their own sales through the platform instead.
A new report claims that Apple has bought an artificial intelligence company called Emotient, which works on technology used to read emotion through a user's facial expressions, such as for testing reactions to advertising. Apple has not confirmed the deal, but told the Wall Street Journal that the company "buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans." The alleged acquisition comes not long after the iPhone maker bought Perceptio and Faceshift, two firms also concerned with AI and facial expression recognition.
T-Mobile is extending its Music Freedom offer to 11 more streaming services, allowing customers to listen to even more music apps without affecting their data allowance. The new additions bring the total number of services supported under Music Freedom to 44, with the carrier claiming subscribers taking advantage of the offer are streaming more than 196 million songs daily across all existing streaming platforms.
From rumor to fact in 48 hours. The big PC powerhouses Microsoft, Dell, Intel, Lenovo, and HP have launched a new program, reminding web surfers and cable watchers about all the things that computers can do. We have two difficulties about criticizing the new "PC Does What" ad campaign: where to begin and how long have you got? There is not one single chance that you saw this and didn't wonder how in the world it ever came into anyone's head, let alone the world.
In a blog post, Scott Cunningham, the senior vice president of technology at the Interactive Advertising Bureau (IAB), confessed to driving the state of Internet ads to near collapse. Saying that the rampant proliferation of Flash and similar technologies has "steamrolled the users, depleted their devices, and tried their patience", the vice president has launched the LEAN ads program, designed to lighten the impact on users, reduce the data footprint of ads, and guarantee viewer device safety simultaneously.
In an unprecedented technology company collaboration, computing magnates Dell, HP, Intel, Lenovo, and Microsoft are teaming up in an advertising campaign to boost the flagging PC industry. The slogan for the advertising effort, said to be "PC Does What" could be announced as early as Thursday, according to sources familiar with the matter.
Google has advised app developers of a way to weaken the security of iOS 9, in order to serve ads to users. A post on the Google Ads Developer Blog offers code to help get around App Transport Security (ATS), a feature in iOS 9 that forces apps to use HTTPS to encrypt data sent over the Internet, with the code disabling ATS so that the apps comply with third-party advertising networks and are able to run some "custom creative code" from Google's own ad servers.
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Apple's third-quarter results due July 26
Apple has advised it will be issuing its third-quarter results on July 26, with a conference call to answer investor and analyst queries about the earnings set to take place later that day. The stream of the call will go live at 2pm PT (5pm ET) via Apple's investor site, with the results themselves expected to be released roughly 30 minutes before the call commences. Apple's guidance for the quarter put revenue at between $41 billion and $43 billion. http://apple.co/1oi1Pbm
Twitter stickers slowly roll out to users
Twitter has introduced "stickers," allowing users to add extra graphical elements to their photos before uploading them to the micro-blogging service. A library of hundreds of accessories, props, and emoji will be available to use as stickers, which can be resized, rotated, and placed anywhere on the photograph. Images with stickers will also become searchable with viewers able to select a sticker to see how others use the same graphic in their own posts. Twitter advises stickers will be rolling out to users over the next few weeks, and will work on both the mobile apps and through the browser. http://bit.ly/29bbwUE
French show carries on with iPhones
Following a prolonged power loss in a French TV studio, the crew was able to use a combination of limited studio lighting and a number of iPhones to continue taping the Saturday episode of talk show On n'est pas couché ("We're Still Awake"), using the resulting footage in the first edited episode. The Plus-model iPhones used for the impromptu shoot completion were either iPhone 6 Plusses (which shoot in 1080p) or 6s Plus models (which can shoot in 4K). The decision to use the iPhones to complete the show was made after a power outage at France 2's studio stretched to more than three hours. http://bit.ly/299wqDt
Scrivener for iOS to arrive in late July
For some long-time Scrivener users, to quote Paul Simon, "these are the days of miracle and wonders." As it marks its 10th anniversary in business, developer Keith Blount has announced that the long-awaited iOS version of his creative-writing tool Scrivener is to be submitted to the App Store, following strong praise from beta-testers. The program, expected in late July, will sell for $20 and work with both the iPad and iPhone. When we interviewed Blount last January, he added that Scrivener 3 for Mac would follow along shorty afterwards. http://bit.ly/2901XLE
WhatsApp now handles over 100M calls daily
WhatsApp is celebrating that it is being used for over 100 million calls every day. In a brief notice, the Facebook-owned messaging platform advises the voice-calling feature it rolled out to its users last year now deals with an average of over 1,100 calls initiated per second. Earlier this year, it increased the security of its calls and other messages, by introducing end-to-end encryption on all platforms. http://bit.ly/292HqCX
Adele's '25' album now streaming
Recording artist Adele has "pulled a Kanye" after saying that her current album "25" would not be available for streaming. The seven-month-old record, which has yielded a number of hit singles, is now available for streaming on all the major streaming services, such as Apple Music and Spotify, as of today in most major markets, with worldwide distribution to come. Reportedly, the singer had demanded streaming be limited to paid subscribers -- a condition that has hurt some streamers with artists, who aren't paid royalties for free or trial listens . Apple pays performers its normal royalty rates during its free trial, avoiding the issue -- and having repeated success in both signing up exclusives and placing those exclusives into the top of the charts. http://ti.me/28U7NOu
SanDisk iXpand case has battery, storage
A new iPhone 6 and iPhone 6s case from SanDisk appears to be the "holy grail" of accessories: a stylish and protective case that offers both extra storage as well as the option of extra battery power as well. The iXpand Memory case offers either 32GB, 64GB, or 128GB of additional storage incorporated into the case, and an optional add-on battery pack (sold separately) adds up to an extra day or more of charge. Through the associated iXpand app, camera photos and videos can be automatically stored on the extra storage, optionally password-protected, The cost for the case is (in order of storage capacity) $60, $100, and $130. The battery pack's release data has not yet been announced, but the add-on should retail for an additional $30. http://bit.ly/291epHu