Copyright © 2016
Tag - Advertising
Apple is making a major change to its advertising business, moving away from sales teams in favor of a more automated approach, according to a report. Rather than working to sell ad inventory, Apple is allegedly working to take itself out of the equation when it comes to iAd sales, with its own sales teams being phased out and publishers, developers, and content creators themselves being given the opportunity to manage their own sales through the platform instead.
A new report claims that Apple has bought an artificial intelligence company called Emotient, which works on technology used to read emotion through a user's facial expressions, such as for testing reactions to advertising. Apple has not confirmed the deal, but told the Wall Street Journal that the company "buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans." The alleged acquisition comes not long after the iPhone maker bought Perceptio and Faceshift, two firms also concerned with AI and facial expression recognition.
T-Mobile is extending its Music Freedom offer to 11 more streaming services, allowing customers to listen to even more music apps without affecting their data allowance. The new additions bring the total number of services supported under Music Freedom to 44, with the carrier claiming subscribers taking advantage of the offer are streaming more than 196 million songs daily across all existing streaming platforms.
From rumor to fact in 48 hours. The big PC powerhouses Microsoft, Dell, Intel, Lenovo, and HP have launched a new program, reminding web surfers and cable watchers about all the things that computers can do. We have two difficulties about criticizing the new "PC Does What" ad campaign: where to begin and how long have you got? There is not one single chance that you saw this and didn't wonder how in the world it ever came into anyone's head, let alone the world.
In a blog post, Scott Cunningham, the senior vice president of technology at the Interactive Advertising Bureau (IAB), confessed to driving the state of Internet ads to near collapse. Saying that the rampant proliferation of Flash and similar technologies has "steamrolled the users, depleted their devices, and tried their patience", the vice president has launched the LEAN ads program, designed to lighten the impact on users, reduce the data footprint of ads, and guarantee viewer device safety simultaneously.
In an unprecedented technology company collaboration, computing magnates Dell, HP, Intel, Lenovo, and Microsoft are teaming up in an advertising campaign to boost the flagging PC industry. The slogan for the advertising effort, said to be "PC Does What" could be announced as early as Thursday, according to sources familiar with the matter.
Google has advised app developers of a way to weaken the security of iOS 9, in order to serve ads to users. A post on the Google Ads Developer Blog offers code to help get around App Transport Security (ATS), a feature in iOS 9 that forces apps to use HTTPS to encrypt data sent over the Internet, with the code disabling ATS so that the apps comply with third-party advertising networks and are able to run some "custom creative code" from Google's own ad servers.
Netflix will not be bringing third-party advertising to its video-streaming service, the company has advised. Recent reports suggested that Netflix was testing putting in trailers for Netflix programming before and after shows being watched on the service, though the company has since spoken out denying it is considering bringing any revenue-generating advertising anytime soon, and it is just promoting its self-generated shows.
Google's technology for targeted online advertising is being tested out for use with television advertising. The installation of Google Fiber in Kansas City will be trialling targeted TV advertising, providing local companies with a way to advertise their business to nearby customers in existing commercial breaks alongside national advertisers.
Being the default search engine option in iOS is such an important position that losing it could cost Google around 10 percent of its gross annual revenue, according to a new analysis by investment bank UBS. The advertising giant is at risk to lose upwards of $8 billion if it should lose the default search engine position, a real possibility with the deal between Google and Apple coming up for renewal. Investors are worried that Apple will refuse to renew the arrangement.