Tag - Advertising
Verizon has agreed to settle with the Federal Communications Commission over its investigation into "supercookies." As part of the settlement, the carrier has agreed to notify its subscribers about its targeted advertising programs and request consent before using them to serve advertising messages to customers via third parties or within its corporate family, adhere to a three-year compliance plan, and pay a fine of $1.35 million.
Apple is making a major change to its advertising business, moving away from sales teams in favor of a more automated approach, according to a report. Rather than working to sell ad inventory, Apple is allegedly working to take itself out of the equation when it comes to iAd sales, with its own sales teams being phased out and publishers, developers, and content creators themselves being given the opportunity to manage their own sales through the platform instead.
A new report claims that Apple has bought an artificial intelligence company called Emotient, which works on technology used to read emotion through a user's facial expressions, such as for testing reactions to advertising. Apple has not confirmed the deal, but told the Wall Street Journal that the company "buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans." The alleged acquisition comes not long after the iPhone maker bought Perceptio and Faceshift, two firms also concerned with AI and facial expression recognition.
T-Mobile is extending its Music Freedom offer to 11 more streaming services, allowing customers to listen to even more music apps without affecting their data allowance. The new additions bring the total number of services supported under Music Freedom to 44, with the carrier claiming subscribers taking advantage of the offer are streaming more than 196 million songs daily across all existing streaming platforms.
From rumor to fact in 48 hours. The big PC powerhouses Microsoft, Dell, Intel, Lenovo, and HP have launched a new program, reminding web surfers and cable watchers about all the things that computers can do. We have two difficulties about criticizing the new "PC Does What" ad campaign: where to begin and how long have you got? There is not one single chance that you saw this and didn't wonder how in the world it ever came into anyone's head, let alone the world.
In a blog post, Scott Cunningham, the senior vice president of technology at the Interactive Advertising Bureau (IAB), confessed to driving the state of Internet ads to near collapse. Saying that the rampant proliferation of Flash and similar technologies has "steamrolled the users, depleted their devices, and tried their patience", the vice president has launched the LEAN ads program, designed to lighten the impact on users, reduce the data footprint of ads, and guarantee viewer device safety simultaneously.
In an unprecedented technology company collaboration, computing magnates Dell, HP, Intel, Lenovo, and Microsoft are teaming up in an advertising campaign to boost the flagging PC industry. The slogan for the advertising effort, said to be "PC Does What" could be announced as early as Thursday, according to sources familiar with the matter.
Google has advised app developers of a way to weaken the security of iOS 9, in order to serve ads to users. A post on the Google Ads Developer Blog offers code to help get around App Transport Security (ATS), a feature in iOS 9 that forces apps to use HTTPS to encrypt data sent over the Internet, with the code disabling ATS so that the apps comply with third-party advertising networks and are able to run some "custom creative code" from Google's own ad servers.
Netflix will not be bringing third-party advertising to its video-streaming service, the company has advised. Recent reports suggested that Netflix was testing putting in trailers for Netflix programming before and after shows being watched on the service, though the company has since spoken out denying it is considering bringing any revenue-generating advertising anytime soon, and it is just promoting its self-generated shows.
Google's technology for targeted online advertising is being tested out for use with television advertising. The installation of Google Fiber in Kansas City will be trialling targeted TV advertising, providing local companies with a way to advertise their business to nearby customers in existing commercial breaks alongside national advertisers.
Now AAPL Stock: 100.35 ( -0.06 )
Trade-up program expands in Europe
Smartphone users in France, Italy, and Spain will have until at least August of this year to trade in old iPhone, Windows Phone, or Android models at Apple Stores, and put the reward towards a new iPhone -- thanks to an expansion of Apple's trade-in program into those countries. The money given for the trade-in must be applied towards a new iPhone on a two-year payment plane, and traders must qualify under a credit check as part of the program. Interested customers can apply for the trade-in at their nearest Apple Store. http://bit.ly/1qPsldD
NBCUniversal adds Bravo, Syfy, E! to Apple TV
NBCUniversal has launched three new apps channels for Apple TV users. Bravo Now, Syfy Now and E! Now brings users access full seasons of current and past episodes of most of NBCUniversal's catalog. The Bravo Now app includes shows like "The Real Housewives of New York Cit," "Below Deck Mediterranean," comedy "Odd Mom Out" and "Top Chef." The Syfy Now app offers up shows like "The Magicians," thriller "12 Monkeys" and the reality show "Face Off." The E! Now app serves up shows like "Keeping Up with the Kardashians," "Botched," "#RichKids of Beverly Hills," Caitlyn Jenner's "I Am Cait," and "WAGS." While some content is free, most content requires users to authenticate via their cable satellite or telco TV provider. http://bit.ly/20K4Pea
Apple rolls out Arabic version of Apple.com
Apple has rolled out a new version of its Apple.com website for Arabic language users in the United Arab Emirates. The site utilizes a right-to-left reading format where it has been updated, although the upgrade is still in progress with a number of page links still in the original English language left-to-right format. Of particular note is that the site debuts an all-new custom Arabic font created by the Tarek Atrissi Design agency, giving it a highly contemporary look and feel. The new support for Arabic on its host website follows the introduction of full support for right-to-left languages in iOS 9, and the addition of Arabic support to Siri late last year. http://apple.co/20JHGIM
Adobe previews Photoshop content-aware crop
Adobe has previewed a new 'content-aware crop' feature from the next version of its Photoshop CC. The new feature is similar to its 'content-aware fill' from the current version of Photoshop CC, and potentially saves users time when cropping photos in a way that might otherwise leave blank white space in the frame. Adobe's 'content-aware' tech automatically assesses the blank space and seamlessly fills the blank space with the nearest related content in the space when a photo is expanded or rotated without the need to manually clone that part of the image. The feature allows users to move a horizon by adding more sky or ground, change the aspect ratio by adding content around the edges of the image and fill in the corners of an image when rotated during a crop. Adobe says the feature is coming soon and will be automatically available to Creative Cloud subscribers. http://adobe.ly/20JDFEu
Markzware updates Q2ID for QuarkXPress 12 files
Graphic design file conversion tool maker Markzware has launched a new version of its Q2ID tool. The InDesign plugin enables users to open QuarkXPress files within a new InDesign (INDD) document, without rebuilding the QXP document from scratch -- the new version includes support for QuarkXPress 12 files. Q2ID Subscription members can download the new version as part of their annual plan. A single-user can purchase the plugin for $200, with other licensing options available. http://bit.ly/1Z4dS9t
PopChar X 7.5 arrives
Ergonis Software has released PopChar X 7.5, an improved version of the company's tool for finding and inserting special characters and exploring fonts. PopChar X 7.5 adds support for combined emojis in the Apple Color Emoji font, enhances the "Font Info" view, and adds many further enhancements that improve overall speed and stability. PopChar X 7.5 retails for €30 ($34), and is free for anyone who owns a license for PopChar X 7 or purchased a license for PopChar X 6 on or after March 1, 2014 [4.5MB]
Safari Technology Preview release 5 arrives