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Editorial: The 'PC Does What' ad campaign embarrasses us all

10/16, 4:52pm

It's easy to criticize the new massive ad campaign -- but it shouldn't be

From rumor to fact in 48 hours. The big PC powerhouses Microsoft, Dell, Intel, Lenovo, and HP have launched a new program, reminding web surfers and cable watchers about all the things that computers can do. We have two difficulties about criticizing the new "PC Does What" ad campaign: where to begin and how long have you got? There is not one single chance that you saw this and didn't wonder how in the world it ever came into anyone's head, let alone the world.


IAB head: 'we messed up' in escalating Internet advertising technology

10/16, 9:25am

Blog post falls short of full apology, launches optional program to streamline ads

In a blog post, Scott Cunningham, the senior vice president of technology at the Interactive Advertising Bureau (IAB), confessed to driving the state of Internet ads to near collapse. Saying that the rampant proliferation of Flash and similar technologies has "steamrolled the users, depleted their devices, and tried their patience", the vice president has launched the LEAN ads program, designed to lighten the impact on users, reduce the data footprint of ads, and guarantee viewer device safety simultaneously.


Dell, Microsoft, HP, Intel teaming up for 'PC Does What' ad campaign

10/14, 1:17pm

Slogan derived to remind consumers of the capabilities of modern PCs

In an unprecedented technology company collaboration, computing magnates Dell, HP, Intel, Lenovo, and Microsoft are teaming up in an advertising campaign to boost the flagging PC industry. The slogan for the advertising effort, said to be "PC Does What" could be announced as early as Thursday, according to sources familiar with the matter.


Google advises developers on how to weaken iOS 9 app security

08/31, 6:57am

Temporary fix provided by Google to prevent app advertising from breaking in iOS 9

Google has advised app developers of a way to weaken the security of iOS 9, in order to serve ads to users. A post on the Google Ads Developer Blog offers code to help get around App Transport Security (ATS), a feature in iOS 9 that forces apps to use HTTPS to encrypt data sent over the Internet, with the code disabling ATS so that the apps comply with third-party advertising networks and are able to run some "custom creative code" from Google's own ad servers.


Netflix denies third-party advertising coming to streaming service

06/02, 1:26pm

Tests showing trailers before Netflix shows prompts advertising denial

Netflix will not be bringing third-party advertising to its video-streaming service, the company has advised. Recent reports suggested that Netflix was testing putting in trailers for Netflix programming before and after shows being watched on the service, though the company has since spoken out denying it is considering bringing any revenue-generating advertising anytime soon, and it is just promoting its self-generated shows.


Google starts testing targeted advertising on Fiber TV service

03/23, 1:25pm

Kansas City Google Fiber customers get highly localized TV advertising

Google's technology for targeted online advertising is being tested out for use with television advertising. The installation of Google Fiber in Kansas City will be trialling targeted TV advertising, providing local companies with a way to advertise their business to nearby customers in existing commercial breaks alongside national advertisers.


Google investors worry that Apple will not renew iOS search deal

03/03, 1:29pm

Revenue from iOS makes up 10 percent of gross revenue, UBS claims

Being the default search engine option in iOS is such an important position that losing it could cost Google around 10 percent of its gross annual revenue, according to a new analysis by investment bank UBS. The advertising giant is at risk to lose upwards of $8 billion if it should lose the default search engine position, a real possibility with the deal between Google and Apple coming up for renewal. Investors are worried that Apple will refuse to renew the arrangement.


YouTube reportedly launching ad-free subscriptions in coming months

02/19, 7:01am

Reported addition of subscription comes amid unskippable advertising expansion

YouTube will soon be launching a subscription service that will allow users to turn off advertising, a report claims. Working as a separate offering to the current Music Key subscription, which removes ads from music videos and also includes access to Google Play Music All Access, the new subscription would apply to all videos on the YouTube service.


Samsung clarifies Smart TV privacy policy, pop-up advertising spotted

02/11, 10:16am

Smart TVs collect voice commands not conversations, Samsung advises

Samsung has clarified its stance on harvesting audio from its smart TV microphones, altering a privacy policy just for its televisions and advising that it does not actively monitor conversations. At the same time, reports are claiming that some smart TV users are being bombarded with advertising while they are watching locally-stored content they paid for in full.


Apple works to step up iAd footprint in Latin America

01/14, 11:21am

Partners with Miami firm on ad sales

Apple has partnered with a Miami firm, Internet Media Services, in order to push iAd's presence deeper into the Latin American market. Forbes notes that businesses wanting to sell ad spots through iAd in the region will now have to go through IMS. The company is initially bringing iAd to its clients in Brazil, Mexico, and the Miami area.


Apple opens up official iTunes page on Tumblr

12/22, 12:33pm

Early marketing focuses on 'Best of 2014' content

Apple has expanded its presence in social media, with a new Tumblr blog dedicated to iTunes. At the moment, the site focuses mainly on Apple's Best of 2014 content, in categories including movies, music, TV, and books. The company has had very little presence on Tumblr so far; it launched a page dedicated to the iPhone 5c in March, but has otherwise ignored the site.


Apple debuts new Christmas TV ad, 'The Song'

12/15, 9:40am

Pushes iPads, MacBooks, Apple ecosystem

Apple has launched a new Christmas-themed TV ad, "The Song" (below). Much like last year's "Misunderstood," the spot focuses on lifestyle branding rather than directly promoting Apple products. Its story has a girl discovering a record given from her grandmother to her grandfather in 1952, featuring the grandmother singing "Love is Here to Stay." The girl then uses a MacBook to help her learn and record a duet over the old recording; she leaves an iPad mini with a note attached for her grandmother to find.


'Change' TV spot promotes wide variety of uses for iPad Air 2

12/08, 1:08pm

Pushes apps like AutoCAD, Molecules, OBD Fusion

Apple has begun airing a new TV ad (below) for the iPad Air 2, dubbed "Change." The spot showcases numerous different uses for the tablet, some relatively conventional but others more creative or exotic. Accompanying the ad is a new microsite featuring the song in the ad -- "Who Needs You" by The Orwells -- along with the apps depicted in each shot.


Analysis: Sony's PlayStation Vita settlement could cost up to $28.7M

11/26, 7:25am

Cash, credit payments up to $50 going to early buyers during three month period

In a release from the Federal Trade Commission (FTC) earlier today, the agency announced that Sony Computer Entertainment America would be paying out settlements to those that were misled by a PlayStation Vita advertising campaign that started before the handheld console released in February 2012. Under the settlement, Sony will pay out $25 in cash or $50 in merchandise credit for select games and services -- but what sort of impact will this cause for Sony? Electronista dives into the numbers to look at the potential $28.7 million the company will need to pay out.


Sony to pay, issue credit to PS Vita buyers to settle FTC claim

11/25, 4:09pm

Advertising promised 'game changing' features in ads, Sony never delivered

The Federal Trade Commission (FTC) and Sony Computer Entertainment America reached a settlement today over advertising promises that were made for the PlayStation Vita leading up to its launch in February 2012. According to the FTC, Sony and advertising agency Deutsch LA promised "game changing" features in a 2011 ad campaign that misled consumers.


New iPhone 6 ads push gaming, Continuity features

11/25, 9:45am

Continues series of ads with Fallon and Timberlake

Apple has premiered a pair of new iPhone 6 ads (below), continuing a series starring the voices of Jimmy Fallon and Justin Timberlake. The first, "Gamers," depicts the pair playing the MOBA (multiplayer online battle arena) title Vainglory, used in some previous Apple marketing as well. The ad touts the speed of the A8 processor in the iPhone 6 and 6 Plus.


App Store downloads surge in October off iPhone 6, 6 Plus sales

11/24, 11:28am

iPhone buyers likely grabbing 'vital' apps

App Store downloads surged to a record 7.8 million per day average for the top 200 free iOS apps in October, says mobile marketing firm Fiksu. That represented a 42 percent increase from September, and a 39 percent jump year-over-year. The firm says it expects the trend to continue into the holiday season. It appears to have been kickstarted by sales of the iPhone 6 and 6 Plus, which first launched on September 19, but which has been been gradually rolling out to more and more countries.


Amazon reportedly preparing advertising-supported Prime Instant Video

11/21, 11:33am

Rumor claims free Prime Instant Video-style service launching early next year

Amazon customers wanting to experience Prime Instant Video may soon be able to view some content without subscribing to the Prime delivery service. The retailer will reportedly be launching an advertising-supported video streaming to its online services roster early next year, allowing viewers to watch a selection of movies and TV shows for free.


Google Contributor lets public pay to remove ads from select websites

11/20, 3:50pm

Imgur, The Onion among initial partners

Google has launched a new service called Contributor, allowing people to pay to remove ads from participating websites. At the service's portal, visitors can pick which sites they want to contribute to, and whether to donate $1, $2, or $3 per month. Once a subscription is active, visiting those sites will display thank-you messages and/or pixel patterns in place of the ads.


Apple at work on automated placements for iAd

11/19, 10:27am

Should bring iAd in line with other mobile ad platforms

Apple is partnering with a company called Rubicon Project on bringing "programmatic" -- also known as automated -- options to iAd, according to a now-pulled (but still cached) press release. In it, Rubicon says that advertisers wanting iAd spots will be able to place them through Rubicon's automation platform, rather than having to negotiate directly with iAd's sales team. This should not only speed up the process, but potentially enable bidding on placements in apps via auctions.


Apple spreads iAd to 70 more countries around the globe

10/29, 9:37am

Company working on improving appeal of service to clients

The iAd network is now available in another 70 countries, bringing the total up to 95, according to an Apple announcement to developers. The company hasn't identified which regions are new except for Australia, but says the remainder are spread across the Americas, Europe, Asia, Africa, and the Middle East. The change should increase the potential reach of existing iAd campaigns and enable new ones.


YouTube CEO: Music Key in development, subscriptions possible

10/28, 7:13am

Advertising-free subscriptions for YouTube may surface in the future

YouTube's music subscription service "Music Key" is still in development, CEO Susan Wojcicki has confirmed, though it may not be the only subscription option the service will provide its users. A monthly payment to remove pre-roll and other forms of advertising from YouTube is being considered, but other subscription schemes are apparently being considered.


Ransomware found on online advertising networks used by major sites

10/24, 11:41am

CryptoWall 2.0 ransomware discovered being pushed by malicious advertisements

A new ransomware attack has been taking place, infecting victims by spreading malware via advertising networks on major sites, a report claims. Appearing on a number of high-profile websites, the malicious advertising pushed the CryptoWall 2.0 ransomware using Flash exploits, encrypting the victim's local storage and demanding a fee to decrypt it before a payment deadline elapses.


Most early Apple Pay transactions likely to be in-app, Apple says

10/20, 10:06am

Many Apple partners missing compatible terminals

The lion's share of early Apple Pay transactions will probably be in-app, rather than made at retail stores, admits Apple's Senior VP of Internet Software and Services, Eddy Cue. Over the weekend, Cue spoke with the Wall Street Journal about the service, which launches today. In fact, many of Apple's merchant partners have yet to receive point-of-sale terminals compatible with Apple Pay, but the company is expecting them to upgrade within the next year.


Google profits continue to climb despite decreasing cost-per-click

10/16, 4:45pm

Continued growth in overseas ad markets driving Google growth

Google today reported consolidated revenues of $16.52 billion for the quarter that ended September 30, an increase of 20 percent compared to the third quarter of 2013. In the third quarter of 2014, total acquisition costs totaled $3.35 billion, or 23 percent of advertising revenues. Cost-per-click continues to decline, but continued growth, especially in non-US markets, has far more than offset this price decrease.


Apple's iAd now tracking iOS 8 users' in-app browsing behaviors

10/16, 10:56am

Apple pitching tech to advertisers as an alternative to cookies

Something quietly introduced alongside iOS 8 has been the ability for advertisers to retarget iAds based on in-app browsing actions, a new report says. Apple is, in fact, said to be pitching this to advertisers as a way of circumventing the absence of mobile cookie tracking in iOS. In a given example, someone who adds a pair of shoes to a cart in a retailer's iPhone shopping app -- but decides not to buy them -- may later see an ad for that same pair of shoes from the same retailer, even in another app on his or her iPad. Tapping that ad might redirect the person to their abandoned checkout page and add the shoes back to it.


Advertising beacons secretly hidden in New York City phone booths

10/06, 4:44pm

Estimated 500 Bluetooth beacons installed as part of city-approved trial

A marketing firm has littered New York City with marketing beacons, a report has discovered. Hidden within phone booths in Manhattan, approximately 500 of the Bluetooth beacons have been installed, with the devices able to help retailers and advertisers track the movements of smartphones owned by passers by, as well as potentially pushing marketing messages to devices.


Steam, Twitch add sponsorship policies for curator program, channels

10/06, 1:49pm

Compensation rules added for Twitch, Steam to add a level of transparency

Valve's Steam platform and the game streaming site Twitch are adding some rules when it comes to the endorsements and recommendations of games. Both companies are now adding transparency for areas of generated content, hoping to bring an end to the blurred line that sits between paid advertisements, endorsements, or reviews.


New magazine ad depicts iPhone 6, 6 Plus in 'actual sizes'

09/24, 9:54am

Emphasizes main draw of new models

Apple is running a new print ad in magazines like Rolling Stone, in which the iPhone 6 and 6 Plus are presented at "actual sizes," as stated in a tagline. The ad is otherwise minimalist, with logos and a small paragraph of text against a stark white background. "Stunning Retina HD display. Amazing new iSight camera. Powerful 64-bit A8 processor. The most advanced iOS yet. All in an ultraslim design. The new iPhones are bigger than bigger," the paragraph reads.


Briefly: Google Now flight price cards, Instagram advertising in UK

09/23, 6:42am

Google Now adds flight price monitor card shown after Google Flight searches

Google Now has added a new card to its roster, warning users of changes in flight prices. Spotted by Android Police, the card will automatically appear if a flight is searched for via Google Flight Search, though apparently not when using other fare comparison sites, with the card advising of any rise or fall in cost. It is unknown how far the feature has rolled out, nor if it picks up relevant data from standard Google searches or Gmail.


OK Go accuses Apple of stealing 'Perspective' ad concept

09/10, 3:08pm

Band met with Apple in April, manager says

Apple "stole" the concept behind its "Perspective" ad -- used to introduce yesterday's press event -- from OK Go, says band manager Andy Gershon. The Apple video features a camera tracking around a white room where shapes turn into text when seen from the right angle. OK Go, though, released a video in June for the song "The Writing's On the Wall," based on the same concept. More importantly, Gershon notes that the band met with Apple in April to pitch the concept as a potential collaboration.


Spotify brings video advertising, sponsored sessions to free service

09/08, 7:34am

Sponsored sessions provide advertising-free Spotify for 30 minutes

Spotify will soon be showing video-based advertising to listeners of its free service. The streaming music company has revealed it will start airing the videos to its free users shortly, with both desktop and mobile app users set to see the clips, though marketers will have a few options for how their advertizing efforts get utilized by the service.


Yahoo acquires, shuts down image advertising platform Luminate

09/07, 3:19pm

In-image advertising service shutting down, payouts still coming by end of September

Yahoo made another pickup in the advertising sector last week, acquiring the in-imaging advertising company Luminate. The advertising company announced the acquisition on its webpage, noting that services would be winding down effective September 3, with any reminding earnings or balances remaining to be returned by the end of September.


'Misunderstood' iPhone ad takes home Creative Arts Emmy

08/18, 11:15am

One of Apple's earliest efforts in current theme

Apple's "Misunderstood" iPhone ad, aired during the holidays last year, has been awarded a 2014 Creative Arts Emmy for Outstanding Commercial. The spot was produced with the help of TBWA/Media Arts Lab and Park Pictures, and features a boy who appears to be ignoring friends and family in favor of his iPhone, but is really shooting and editing a special video (said to be based on a true story). It beat out efforts on behalf of corporations like GE, Nike, and Budweiser.


New 'Your Verse' ads highlight iPad's use by Yaoband, Slow Roll

08/11, 1:05pm

Microsites focus on practical uses of apps

Apple has added two new microsites for its "Your Verse" iPad marketing campaign. The first highlights Chinese electropop band Yaoband, which uses iPads for sampling, recording, and performance. Apple mentions the use of apps like iMaschine and Logic Remote.


Apple hires on social media expert Musa Tariq

08/04, 3:48pm

Ties to Nike and Apple retail head Angela Ahrendts

Apple has hired on Musa Tariq, formerly a social media director at Nike and before that Burberry, reports say. Tariq has also confirmed the switch on his Twitter account. At Apple, his new position is stated to be "digital marketing director."


'Dreams' TV ad promotes varied uses, apps for iPhone 5s

08/04, 11:28am

Phone's marketing campaign winds down

Over the weekend, Apple began airing a new TV ad (below) for the iPhone 5s, dubbed "Dreams." The spot continues Apple's recent theme of highlighting different real-world uses for its products, although in this case the uses are even more diverse. In one segment, for example, students are shown capturing weather data, while in others a fire department responds to emergency calls, and a veterinarian examines a horse.


London police replacing advertisements on illegal download sites

07/29, 4:15pm

Replacement ads state that a site has been reported, branded with force logo

The City of London Police is taking a new approach when it comes to curbing piracy. The Police Intellectual Property Crime Unit (PIPCU) recently started replacing advertising banners on websites involved with copyright infringement, warning users that the site is known to authorities. The move is aimed at cutting off revenue streams on sites promoting intellectual property (IP) theft, even when the ads are legitimate.


Report: Yahoo buying ad platform and mobile analytic company Flurry

07/21, 4:23pm

Deal rumored to be worth at least $300 million, could rapidly grow Yahoo's mobile business

Yahoo could be looking for aggressive growth in its mobile platforms, as reports from Recode and TechCrunch indicate that the search company is acquiring mobile analytic and advertising startup Flurry. While official news of the deal has yet to be announced, sources say that the news is expected to come in later today.


Amazon's mobile ad network comes to iOS

07/17, 11:45am

Reach extending to Fire phone on July 25th

Amazon's Mobile Ads API supports iOS devices as of today, the company has announced. The change means that developers will be able to use banner and interstitial ads from Amazon's network on iPhones and iPads, in addition to the Android and Fire OS devices already supported. Support for the Fire phone is due on July 25th, the same day that product launches.


Yahoo reports second quarter 2014 results, fails to hit 2013 revenues

07/16, 7:49pm

Company is 'not satisfied,' with results, declining display ad revenue to blame

Yahoo posted its second quarter 2014 results yesterday, indicating shrinking revenues from the same quarter in the previous year. The quarter, which ended on March 31, saw a decline in revenue due to disappointing results from display ad revenue. CEO Marissa Mayer realizes that there is still work to do in some areas, as the company looks toward a "unified approach" to advertising.


Apple may be preparing to sever from ad agency TBWA

07/14, 4:06pm

Beats' Jimmy Iovine said to be important to new marketing efforts

Apple may be on the verge of completely separating from its long-time ad partner, TBWA's Media Arts Lab, says the New York Post. Citing industry rumors, the paper suggests that Apple's entire external advertising account is "up for grabs," and that Beats CEO Jimmy Iovine -- soon to become an executive at Apple, following Beats' acquisition -- will also be used to help revive Apple marketing efforts. "Apple bought Beats for a lot of reasons," comments one anonymous ad agency executive. "They think they're marketing geniuses. It is safe to assume Beats would be part of an assessment of all [Apple] partners."


UK agency calls Dungeon Keeper 'free-to-play' advertising misleading

07/03, 10:39pm

Regulator recognizes game can be played for free, but it's 'severely limited'

It appears that regulators are catching onto the idea that Electronic Art's (EA) Dungeon Keeper mobile game isn't really what could be considered a "free-to-play" game. The Advertising Standards Authority (ASA), an independent regulator of ads in the UK, ruled this week that ads promoting the game as free-to-play must not appear in the future.


New Samsung Galaxy S5 ad attacks iPhone's need for 'wall hugging'

07/03, 3:17pm

Highlights disparities in battery life

Samsung has released a new TV ad (below) for the Galaxy S5, comparing it against the iPhone in terms of battery life. iPhone owners are depicted as "wall huggers," forced to constantly hunt for outlets at spaces like airports due to only being able to go a few hours on a charge. On the other side of the coin the ad touts the S5's removable battery, and its "ultra power saving mode," which disables non-essential functions and can allow the phone to run for a full day with just 10 percent power left.


Apple Stores get new wall graphics based on recent TV ads

07/01, 10:50am

Minimalist product shots dropped

Apple has started replacing the wall graphics at its retail stores, photos reveal. Until now, Apple Stores have typically used minimalist product shots set against white backgrounds. The new images feature people modeling products in different scenarios, much like Apple's recent TV ads.


'Parenthood' TV ad markets iPhone in kid-related scenarios

06/30, 12:17pm

Continues 'Powerful' series of Apple ads

Apple has begun airing a new TV ad for the iPhone, dubbed "Parenthood." Accordingly the spot's script features a number of scenarios in which iPhone apps help parents. Some of the highlighted titles include Withings WithBaby, MyTeeth, DRAWNIMAL, Pet Manager PRO, WeMo, and Nike+ Running.


Apple's in-house ad team ramping up to 1,000 people

06/10, 1:27pm

Company recruiting from TBWA, other ad firms

Apple is not only producing its own TV ads but "madly building" an internal ad agency, according to Ad Age. The company is reportedly telling new hires that the agency will eventually have some 1,000 workers. To staff the division Apple is said to be recruiting high-profile people from the industry, including executives from long-time Apple partner TBWA, as hinted at previously by Bloomberg.


Apple turning to local ads, radio stations to boost iTunes Radio

05/30, 1:49pm

Could make iTunes more appealing to marketers

Apple is planning several changes to improve the success of iTunes Radio, according to ad buyers reached by The Information. The first is the addition locally-targeted ads, something reportedly happening later this year. The company may also begin promoting iTunes with "house ads" on its iAd network.


Twitter enters into two-year, $240 million ad deal with Omnicom Media

05/27, 8:22pm

Agreement integrates Accuen into MoPub for further ad reach, buying

Social media company Twitter has made a move to strengthen its ad division with a $240 million agreement with Omnicom Media Group. The two-year deal will see Omnicom's programmatic ad-buying unit, Accuen, integrated with Twitter's MoPub ad exchange. Twitter had purchased MoPub in September for $350 million in a move to strengthen its advertising arm.


Apple's iAd Producer 4.2 incorporates fullscreen iPhone banners

05/23, 9:39am

Producer projects can be uploaded to Workbench

Apple has updated iAd Producer, the tool used to create ads for the iAd network. Version 4.2 lets advertisers generate fullscreen iPhone banners for the first time, and also upload projects to iAd Workbench, the tool used to start and manage campaigns. Other improvements are minor; the only one detailed, in fact, is the ability to reorganize folders in the Assets sidebar.



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