October 22 - 11:05pm EDT   Apple has posted a new iPhone ad to its site which puts a focus on the MLB At Bat application. The new promotion follows Apple's, now common formula for building an iPhone ad. A hand is seen operating the phone over a white background with the same tune playing in the background, the same voice describing the capabilities of the iPhone and the phone ringing and being answered to end the advertisement. [full story]

June 16 - 4:25pm EDT   Apple's online "Get a Mac" ad campaign has a new advertisement to add to its ranks, as John Hodgman's PC character draws attention to his brand new PC Newswire, a banner located above the side panel where he and Justin Long's Mac character stand. PC hopes that it will help his case against Mac, whose recent popularity has been widely reported in the news, but soon sees that the "Top PC News Stories" all seem to revolve around problems with Windows Vista. [full story]

May 21 - 12:00am EDT   Microsoft on Thursday revealed its plans for an advertising network built into its Zune media players, offering advertisers a direct line to consumers through the device. Yahoo writes that the company demonstrated the concept using a phony Doritos mockup. In the example, a user could befriend a musician through the Zune social page on a Doritos’ sponsored concert to view news and updates on the artist’s profile. [full story]

March 25 - 5:50pm EDT   Microsoft is allegedly seeking to match Justin Long's unflappable demeanor with the Jackass antics of the show's creator, Johnny Knoxville. According to Cajun Boy in the City, one reader wrote the blog, citing that they had taken part in a clandestine focus group, which supposedly was run by Microsoft's new ad agency, Crispin Porter & Bogusky – responsible for ad campaigns for Burger King, Miller Lite, and Volkswagen. [full story]

March 21 - 6:10pm EDT   Echoing the earlier advertisement shown on various websites, Apple has revealed another "Get a Mac" banner ad which is currently showing on both the Wall Street Journal and New York Times homepages. The ad begins with Mac and PC standing in a banner on the side, with PC expressing dissatisfaction with an inflammatory remark made by CNET regarding how Vista is "one of the biggest blunders in technology." [full story]