Tag - ZEN
AMD will concentrate on making more lucrative high-specification processors instead of low-cost chips, the CEO has advised during the company's recent Financial Analyst Day. Alongside a new roadmap showing what to expect from the chip producer in future releases, it has also admitted it needs to make changes in order to rescue itself financially.
Creative had a slew of introductions on Thursday headlined by its own take on the concept behind the iPod nano. The Zen Style M300 and M100 have the square, compact frame but replaces the touchscreen with touch-sensitive buttons at the edges. The M300 adds a rare touch at its size with Bluetooth 2.1 to support wireless headphones and speakers.
Creative has filed for FCC approval for the Zen Touch 2 media player. The certification is needed due to the 802.11n WiFi and Bluetooth 2.1 wireless capabilities of the Android-based device. The filing also confirmed that Creative will offer two versions of the player, one with GPS and one without.
As part of the same launch that brought the Ziio tablets, Creative today put out both a sequel to its Zen Touch MP3 player and a new set of Bluetooth headphones. The Zen Touch 2 is a rare Android-based MP3 player and outputs Bluetooth audio with the same apt-X compression as the Ziios, theoretically supplying lossless wireless sound over Bluetooth. Equally unique is the option of GPS in some models that lets them use stand-alone GPS apps without having to use a cellular connection.
Creative on Thursday revealed two new product lines for overseas, the ZEN X-Fi Style and ZEN Style. Either is meant to be stylish and offer a choice of colors. All ZEN X-Fis use a 2.4-inch display with a 320x240 resolution, a built-in speaker and a claimed 25-hour battery life for music or five hours for video. It can be had in 8GB, 16GB or 32GB capacities, and there is no expansion memory card slot.
Creative entered the phone arena for the first time today by launching its Zii Trinity platform. Like the Zii Egg, the Trinity is a reference design rather than a full product and gives those building hardware or software a full-touchscreen Android (or Creative's own Plaszma) smartphone to work from. It supports quad-band GSM/EDGE as well as tri-band, 7.2Mbps 3G over HSPA but still carries the ZMS-05 chip that provides 1080p video decoding and hardware accelerated OpenGL ES 3D.
Creative today entered touchscreen players in earnest by launching the ZEN X-Fi2. Unlike the currently developer-only and Android-based Zii Egg, the new model is a direct replacement with a custom interface for its 3-inch touchscreen that simplifies the controls. The namesake X-Fi audio engine has also been given a boost and should restore details lost to audio compression not only in music but FM radio and video.
Creative has added a new entry-level model to its portable audio player line-up with the ZEN MX. Available in models with 8GB or 16GB of internal memory, the new players look largely like the company's current ZEN players with detail changes to the control button layout. The same 2.5-inch LCD display with 320x240 resolution remains. Supported audio files include MP3, WMA (with DRM) and Audible 4. As for videos, only Creative's proprietary video-CMV format is compatible. Creative did include its Creative Centrale software that will convert videos into the format, however.
Creative today tried to appeal to a niche market by introducing a line of Zens encapsuled in a cow's head likeness, calling it the ZEN Moo. Basically a new exterior for what is essentially the Zen Stone, the Moo includes 2GB of integrated memory with MP3 and WMA file support as well as built-in speakers. There is an entry version and a higher-end one, called the Plus, that includes a small OLED display behind the cow's nose, an FM tuner, voice recording functionality and an alarm clock.
SanDisk raised the stakes in its competition against the iPod shuffle and Creative ZEN Stone with a new, 8GB version of the Sansa Clip. The capacity gives it storage for up to 2,000 songs and doubles the capacity of Creative's best ultra-small models and quadruple that of Apple's. It continues to hold the same four-line OLED display that lets it have full control over music while still rendering it small enough to attach to a belt or clothes through its namesake hook.