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Sony bets $210m on OLED, to make larger TVs in 2008

Sony OLEDs Larger in 2008

Sony executive Yoshito Shiraishi has revealed at the SID display expo that his company is confident enough in the development of OLED technology that it plans to make a major investment in the technology for the second half of this year. The TV producer will invest the equivalent of $210 million to help it produce larger OLED displays and expects medium-sized and larger versions of the ultra-thin screens to enter production in the same second-half 2008 timeframe. The company expects a larger-still range of OLED panels between 2009 and 2010, Shiraishi says.

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Sony brings OLED TV, Rolly player to US

Sony XEL-1 and Rolly in US

Ending doubts that the products would be released in the US, Sony began its CES time by announcing US versions of the XEL-1 and the Rolly. The former is the Americanized version of the world's first production organic light-emitting diode (OLED) TV and uses the technology to produce an exceptionally high 1,000,000:1 contrast ratio from a panel just 0.1 inches thick. Switching to OLED also reduces power by about 40 percent from a 20-inch LCD, according to Sony.

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