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Tag - Windows Phone Marketplace
Microsoft in an update instituted two major changes in how Windows Phone owners would get apps. It was now planning to pull the Windows Phone Marketplace option from the Zune desktop app on Windows PCs. Customers now had to either browse the web store, and push apps to their device, or else shop directly from the phone.
The Windows Phone Marketplace has reached its latest milestone, cracking the 60,000 app barrier. The figure comes some 14 months after the launch of Windows Phone 7 in October 2010 when it launched with just 1,000 apps. It had reached its previous milestone of 50,000 apps at the end of December showing a sudden acceleration as it has added a further 10,000 apps in just the past 25 days.
The Windows Phone Marketplace has now surpassed the 50,000 mark, jumping by 10,000 in about a month and a half. Data from All About Windows Phone's monitoring has the total at 50,126. Microsoft expected to reach the mark by the end of January, but growth has grown quicker than envisioned over the past month.
The Microsoft Windows Phone Marketplace has now reached the 40,000 app milestone. New apps are being added to the store at a rate of 165 apps a day. A breakdown of the apps submitted over the past 30 days shows that games comprise only 15 percent of apps submitted, while 68 percent of all apps were free, 23 percent paid, and 9 percent paid with a free trial.
Microsoft's Todd Brix warned Thursday that the company would be tightening its cap on the number of apps a Windows Phone publisher can post to the Marketplace every day. Starting September 30, publishers can post no more than 10 per day unless they have a previous deal allowing more. The OS developer plans more of a crackdown as well and will be more "proactive" in enforcing caps, ranging from pulling the apps to banning a publisher temporarily or even permanently.
Ahead of the full Windows Phone 7.5 'Mango' rollout, Microsoft is still encouraging developers to submit apps for the latest version of the mobile platform. In a blog post, Microsoft's senior director of the Windows Phone Marketplace, Todd Brix, admits that some developers have already complained about potential problems with the upgrade, which require separate app releases for the v7.0 and v7.5 editions.
Sources say the Windows Phone Marketplace continues to grow at a rapid pace, with 25,000 applications available for the US market. The app store got a boost in March, when Microsoft changed its app submission policies. Since the switch, the number of apps on Windows Phone Marketplace has almost tripled.
Microsoft took a step to make its Windows Phone 7 app growth more realistic on Friday with an outreach to developers. App certifications would now be capped at 20 per day. Developers will still have the option of submitting as many as they like all at once, but any more than 20 will be staggered over the course of multiple days, the company's Todd Brix said.
New statistics have suggested that Windows Phone 7 is near crossing the 15,000 app mark but is also seeing its catalog accelerate quickly. WP7applist as of Tuesday afternoon showed 14,946 apps having been added in the half-year since WP7's October 2010 launch, about 955 of which were no longer active. The rate could see it reach 15,000 active apps by the end of the month.
Amazon is hoping to spur demand for its Appstore portal through a unique tie-in with its own cellphone store, the online retailer said on Sunday. A promo starting Monday will give those buying Android-based Verizon phones a $25 credit towards Appstore downloads. The week-long promo is evidence of how tightly Amazon can work with carriers, the store's wireless head David Camp told AllThingsD.