AAPL Stock: 117.81 ( -0.22 )

Subscribe to this page now.

Apple grabs Amazon A9 exec to run Siri unit

10/15, 4:07pm

Search exec hire could be meant to boost Siri's capabilities

Apple has reportedly brought on William Stasior, an executive at Amazon who runs A9, Amazon's search and search advertising unit. Stasior will now take over the unit within Apple dedicated to its Siri digital assistant. The hire is thought to be aimed at improving Siri's search capabilities, and observers note that it could signal a stronger move into Internet search for Apple, a company that has typically relied on third-party services to power search in its devices.



Connect with Us

FREE Apple, iPhone and Mac Newsletter

  • We will not share your email address with anyone.

    Follow us on Facebook


    Most Popular


    Recent Reviews

    Ultimate Ears Megaboom Bluetooth Speaker

    Ultimate Ears (now owned by Logitech) has found great success in the marketplace with its "Boom" series of Bluetooth speakers, a mod ...

    Kinivo URBN Premium Bluetooth Headphones

    We love music, and we're willing to bet that you do, too. If you're like us, you probably spend a good portion of your time wearing ...

    Jamstik+ MIDI Controller

    For a long time the MIDI world has been dominated by keyboard-inspired controllers. Times are changing however, and we are slowly star ...


    Most Commented