Tag - Wenner Media
Rolling Stone's publisher Wenner Media has become one of the later big print magazine outlets to modernize and produce iPad magazine apps. Starting out modestly with a $10 app version of The Beatles: The Ultimate Album-by-Album Guide on December 1, Wenner plans versions of both Rolling Stone and of US Weekly for early 2012. The Beatles app will be enhanced with song samples and interviews, but the full magazines will be same-as-print editions adapted largely untouched.
Rolling Stone co-creator Jann Wenner in a discussion late Monday dismissed the idea of tablet magazines in the near term. The Wenner Media founder didn't rule out a digital transition but called the influx of tablet magazines, mostly on the iPad, "sheer insanity" driven by a reflexive action. Companies had to be ready to switch over, but they were confusing a short-term drop with a need to act immediately, he told AdAge.