Warner Bros offering HD DVD to Blu-ray movie program
04/22, 3:35pm
Warner Bros HD trade-in
Warner Bros. has launched a new trade-in program that allows owners of high-definition movies on the now-defunct HD DVD format to trade them in for the same title on the surviving Blu-ray format. Known as Red2blu, the promo lets owners trade up to 25 HD DVD titles produced by Warner for the same title on Blu-ray. A $4.95 charge applies to each movie, as well as the associated shipping and handling costs of $6.95 for each Blu-ray title.