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Tag - WWDC09
Apple showed "hostility" towards attendees at a key session of last week's Worldwide Developers Conference, claims Marco Arment. The lead developer behind Tumblr and Instapaper, Arment observes that the session on publishing to the App Store ended 45 minutes early, despite having only offered "lightweight" examples. More seriously the company is accused of skipping the standard Q&A, which lets WWDC attendees interact with both presenters and Apple engineers.
As a part of the ongoing Worldwide Developers Conference, Apple has announced the winners of its 2009 Design Awards. The Best Mac OS X Student Project award has gone to Pieter Omvlee's Fontcase, which manages fonts in an iPhoto-like interface. The first of four Leopard Developer Showcase awards belongs to Marketcircle's Billings, described by Apple as having a simplified interface that exposes elements only when necessary.
Major financial analysts have taken a generally positive view of Apple's WWDC keynote. Kaufman's Shaw Wu observes that it was unexpected for Steve Jobs to make no appearance whatsoever, despite being on medical leave until the end of the month. The CEO has typically made every major Apple announcement since returning in the late '90s; WWDC 2009 may signify that "the management transition is complete," according to Wu, meaning that Jobs' philosophy has been burned into his fellow executives. Kaufman has correspondingly raised its price target for Apple stock from $160 to $176.
Apple Monday evening posted to its website a QuickTime video stream of its WWDC 2009 keynote address which brought a new, updated 13-inch and 15-inch MacBook Pro notebooks, the faster iPhone 3G S and, a new iPhone OS 3.0, which was made available to developers on Monday for testing and is due on June 17th. Apple executives -- without their leader CEO Steve Jobs -- delivered a near 2-hour presentation to announce more affordable 17-inch MacBook Pros as well as updated, faster 15-inch MacBook Pros with new SD media card slots, faster processors and higher quality displays. Apple also replaced its entry-level MacBook Pros with new "Pro"-level notebooks -- at lower price points -- that feature a 13-inch, higher quality screen, a much-needed FireWire 800 port, an SD Card slot, longer battery life via the built-in battery technology of its larger 17-inch sibling, and standard back-lit keyboards. Apple also not only reduced the price of its MacBook Air offerings, but also included faster Intel chips.
Apple has formally unveiled its iPhone 3.0 firmware at this year's WWDC keynote. The software includes 100 new features, including cut, copy and paste functions, as well as the ability to type in landscape mode. MMS messaging has also been integrated, allowing longer text and WAP delivery of content such as images, audio and video. MMS service will be available in 29 countries, with AT&T support coming later this summer.
Presenting at the 2009 WWDC keynote, Apple has announced the iPhone 3GS. Said to use the same exterior design as the 3G, the interior is nevertheless described as "entirely new," able to load apps two to three times faster, and render websites as much as three times faster. OpenGL ES 2.0 rendering is present for games, and the phone's HSDPA reception is now rated at 7.2Mbps instead of 3.6Mbps.
In an unusual turn for WWDC, Apple has announced a new 15-inch MacBook Pro. While similar to the existing unibody model, the notebook now has a sealed battery with seven hours of runtime, capable of lasting five years, or 1,000 recharge cycles. The display is said to produce more vivid colors, but the ExpressCard slot is being replaced with the SD format, due to the proliferation of digital cameras. Configuration options run up to a 3GHz Core 2 Duo with 8GB of RAM, and a 500GB hard drive.
Apple on Monday at the WWDC event launched the latest revision of its operating system, Mac OS X Snow Leopard. The software offers a number of refinements and improvements over 10.5 including faster speed, more efficient use of system resources, and 64-bit optimizations. Support for Exchange has been added, while installation is claimed to be 45-percent faster. The OS footprint has been cut in half, now taking up 6GB of storage due to file compression.
Apple's 2009 Worldwide Developers Conference is set to begin at 10AM Pacific time on Monday, or 1PM Eastern. Leading events will be a keynote hosted by Apple's senior VP of worldwide marketing, Phil Schiller, filling in for CEO Steve Jobs. Jobs has been on a medical leave since January, and is only scheduled to resume normal work later this month. Some speculation has held that he could make a cameo appearance at the keynote.