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Tag - Vertu
Luxury smartphone manufacturer Vertu has unveiled the latest in its high-priced mobile device collection. The Vertu Aster is an Android 4.4 device with a 4.7-inch 1080p sapphire-protected display, and while it has relatively high specifications, the luxurious materials used in its construction pushes the price tag up far above any comparable flagship smartphone.
Smartphone manufacturer Vertu has signed a five-year exclusive partnership with luxury car manufacturer Bentley. The partnership will see the companies work together on a line of five "Vertu for Bentley" phones, with the devices set to include handset designs worked on by engineers from both companies, and provide Bentley-related services to phone owners via a pre-installed dedicated Bentley app.
Vertu, the luxury handset maker formerly owned by Nokia, has released it's first Android-powered handset. The Vertu Ti, leaked at the start of the month, will cost potential customers 7,900 euros ($10,500), despite the company's head of design claiming that "Vertu will never be at the bleeding edge of technology."
Former Nokia-owned luxury handset maker Vertu has had its first Android-powered handset leaked early. Now British-owned, the company has also dropped the Symbian OS that previously powered Vertu handsets with the more ubiquitous Android OS. The leaked model is said to be called the Vertu Ti, which incredibly, is expected to retail for anywhere upwards of $4000 or more, despite modest specifications.
Nokia's plans to shed its Vertu brand have reportedly come closer after a leak [free reg. required]. Uncredited tips to the FT had one of Nokia's Finnish neighbors, private equity firm Permira, reportedly in talks to buy the luxury phone badge for about €200 million ($264.9 million). A competing equity group, EQT, had discussed the idea at one point but would have stalled.
Nokia is reportedly attempting to step away from the luxury market, which it had engaged for more than a decade through the Vertu brand. The Finnish phone maker is said to be seeking a buyer for the Vertu division, as the company continues to shift its corporate strategy to focus on smartphones and devices for budget-conscious consumers.
Luxury handset maker Vertu has just introduced its latest and most advanced smartphone with the Constellation. For one, it gets a modern AMOLED touchscreen sized at 3.5 inches and, as is typical of the brand, is coated in a scratch-resistant sapphire crystal. On the rear, users will find black alligator skin.
Nokia has confirmed earlier rumors that it would abandon the Japanese phone market, the AP reported on Wednesday. By the end of July, the company will close its last store selling ultra high-end Vertu-branded cell phones. The company operated four such stores in Japan.
Nokia's last footprint in the Japanese phone market will disappear by the end of August, local media said Friday [sub. required]. The company had already stopped direct carrier deals for phones in 2008, but Nikkei now understood Nokia would exit entirely. The withdrawal would include closing the stores for its upscale Vertu badge in Tokyo's Ginza and Shibuya districts.
Tag Heuer is no stranger to making ultra-luxury handsets, and is now back with another mega-dollar offering. The Android-powered Link smartphone differs from other similar exclusive devices as it's more rugged. The maker says the device is impervious to water, shock, and dust, and has a 3.5-inch Gorilla Glass screen to guard against scratches.