09/01, 2:25am
Emphasizes educational and media apps
Apple has posted and broadcast a new ad for the iPad 2 entitled "Learn" that shows off the various educational and media abilities of the iPad, from mastering chess to playing an instrument and learning a language. The tone seems aimed at adults rather than specifically children or parents, leading off with scenes of a user watching a video using the TEDTalks app in a subtle acknowledgement that iPads also have strong appeal among older people.
more
02/28, 12:30am
New iPod touch TV ad
Although not yet available on Apple's website, Apple on Wednesday night released a new iPod touch commercial, touting its recently updated WiFi mobile device. Premiering on American Idol during US primetime, the ad features nearly a dozen iPod touch devices laying on a wooden tabletop, with one user showcasing various Touch features (internet, mail, maps, and video playback) using Apple's patented gestures to the lyrics "I don't want know what I want I'm looking for, but I know I want to look some more." The commercial ends showing several hands grabbing each iPod touch and a blank table showing with the "Everybody touch" caption.
more
