Tag - TV commercial
Over the weekend, Apple debuted a new TV commercial under the "Shot on iPhone" campaign banner, the new celebrating Mother's Day, which arrives on May 8 this year. The campaign, which is composed of images shot by both amateurs and professionals, uses the holiday to showcase both video and images of mothers and their children. Although the Apple logo is seen briefly at the end of the 30-second spot, the "Mother's Day" ad carries no overt images of Apple products, narration, or other identifiers that the footage was shot on iPhones.
Apple has revealed its 2015 Christmas ad, titled "Someday at Christmas" after a 1967 song by Stevie Wonder, on its YouTube channel. The spot stars Wonder and singer Andra Daye, who duet on the piece while portraying an African-American family at Christmas, with kids running around and holiday decorations deployed. Unlike most recent Apple ads, the TV commercial does not feature any product or service, though Wonder, who has been blind since early childhood, can be seen mixing the track on a MacBook, using VoiceOver in Garageband.
On Monday, Apple debuted its first iPad TV ad since the initial blitz announcing the iPad Air 2, this time for the forthcoming iPad Pro. The ad, dubbed "A Great Big Universe," shows off a third-party app specially optimized for the new 12.9-inch tablet, Sky Guide. Separately, Adobe has released a video that shows artists using the iPad Pro and Apple Pencil with iOS apps Photoshop Fix, Photoshop Mix, Photoshop Sketch, and Illustrator Draw.
During the Academy Awards on Sunday night, Apple debuted a new minute-long TV commercial that features the iPad Air 2 -- not only as the subject of the ad, but also as the creative tool that created the spot. Appropriately called "Make a film with iPad," the entire commercial was shot using the built-in camera of the iPad Air 2, and combines the work of students using the tablet to make their own films with behind-the-scenes footage and a voice-over from director Martin Scorsese.
Megabank Chase has aired a new TV commercial featuring the band Bleachers using a Chase Freedom credit account to purchase a variety of items and services ahead of a rooftop gig in Los Angeles -- with the difference being that the band members used their iPhones and Apple Pay instead of their credit cards. A representative from Chase told AdAge that representatives from Apple were involved in the creation of the ad, but asked mainly that the Apple Pay be shown in realistic situations.
A new Apple ad premiered tonight on Disney-owned ABC, called "Powerful." The 90-second spot (now available on Apple's YouTube channel) is the first this year to spotlight the iPhone 5s rather than the iPhone 5c, and features a band performing the Pixies song "Gigantic" while an array of apps -- beginning with musically-oriented ones, then branching off in other directions -- is shown. Like most recent Apple ads, the focus is on enabling people to do interesting things using their iPhones.
Apple has debuted another new ad, hot on the heels of the first TV commercial that teased the iPhone 5c. The new spot showcases the integration of the colorful, youth-oriented iPhone 5c and the bright, fresh design of iOS 7. In tandem and as morphed together in the commercial, many of Apple's design choices for the product seem far more coordinated than they did when leaks of product parts and back shells were standalone items out of their full context. The 55-second ad is the first by Apple to draw attention to the now-released iOS 7.
The short "liquid plastic" advertisement that was first shown during Apple's iPhone media event last week has now debuted on television, striking a different tone than the previous iPhone 5 ads by highlighting the colorful back shell of the updated iPhone 5c. The ad, now titled "Plastic Perfected," features a track from the group Sleigh Bells and ends with the tagline "coming soon," referring to the device's retail debut on Friday. The ad doesn't highlight any features, but the iPhone 5c has very few changes from the iPhone 5 on a hardware level.
A television advertisement in the Netherlands may have accidentally shown an unreleased Nokia smartphone. The ad for Dutch carrier KPN Mobiel shows a number of phones being used by actors, with one appearing to have a different case design compared to others in the Nokia Lumia range, though this could be a continuity error rather than a new release.
Apple has posted and broadcast a new ad for the iPad 2 entitled "Learn" that shows off the various educational and media abilities of the iPad, from mastering chess to playing an instrument and learning a language. The tone seems aimed at adults rather than specifically children or parents, leading off with scenes of a user watching a video using the TEDTalks app in a subtle acknowledgement that iPads also have strong appeal among older people.
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Cirrus creates Lightning-headphone dev kit
Apple supplier Cirrus Logic has introduced a MFi-compliant new development kit for companies interested in using Cirrus' chips to create Lightning-based headphones, which -- regardless of whether rumors about Apple dropping the analog headphone jack in its iPhone this fall -- can offer advantages to music-loving iOS device users. The kit mentions some of the advantages of an all-digital headset or headphone connector, including higher-bitrate support, a more customizable experience, and support for power and data transfer into headphone hardware. Several companies already make Lightning headphones, and Apple has supported the concept since June 2014. http://bit.ly/29giiZj
Apple Store app offers Procreate Pocket
The Apple Store app for iPhone, which periodically rewards users with free app gifts, is now offering the iPhone "Pocket" version of drawing app Procreate for those who have the free Apple Store app until July 28. Users who have redeemed the offer by navigating to the "Stores" tab of the app and swiping past the "iPhone Upgrade Program" banner to the "Procreate" banner have noted that only the limited Pocket (iPhone) version of the app is available free, even if the Apple Store app is installed and the offer redeemed on an iPad. The Pocket version currently sells for $3 on the iOS App Store. [32.4MB]
Porsche adds CarPlay to 2017 Panamera
Porsche has added a fifth model of vehicle to its CarPlay-supported lineup, announcing that the 2017 Panamera -- which will arrive in the US in January -- will include Apple's infotainment technology, and be seen on a giant 12.3-inch touchscreen as part of an all-new Porsche Communication Management system. The luxury sedan starts at $99,900 for the 4S model, and scales up to the Panamera Turbo, which sells for $146,900. Other vehicles that currently support CarPlay include the 2016 911 and the 2017 models of Macan, 718 Boxster, and 718 Cayman. The company did not mention support for Google's corresponding Android Auto in its announcement. http://bit.ly/295ZQ94
Apple employees testing wheelchair features
New features included in the forthcoming watchOS 3 are being tested by Apple retail store employees, including a new activity-tracking feature that has been designed with wheelchair users in mind. The move is slightly unusual in that, while retail employees have previously been used to test pre-release versions of OS X and iOS, this marks the first time they've been included in the otherwise developer-only watchOS betas. The company is said to have gone to great lengths to modify the activity tracker for wheelchair users, including changing the "time to stand" notification to "time to roll" and including two wheelchair-centric workout apps. http://bit.ly/2955JDa
SanDisk reveals two 256GB microSDXC cards
SanDisk has introduced two 256GB microSDXC cards. Arriving in August for $150, the Ultra microSDXC UHS-I Premium Edition card offers transfer speeds of up to 95MB/s for reading data. The Extreme microSDXC UHS-I card can read at a fast 100MB/s and write at up to 90MB/s, and will be shipping sometime in the fourth quarter for $200. http://bit.ly/294Q1If
Apple's third-quarter results due July 26
Apple has advised it will be issuing its third-quarter results on July 26, with a conference call to answer investor and analyst queries about the earnings set to take place later that day. The stream of the call will go live at 2pm PT (5pm ET) via Apple's investor site, with the results themselves expected to be released roughly 30 minutes before the call commences. Apple's guidance for the quarter put revenue at between $41 billion and $43 billion. http://apple.co/1oi1Pbm
Twitter stickers slowly roll out to users
Twitter has introduced "stickers," allowing users to add extra graphical elements to their photos before uploading them to the micro-blogging service. A library of hundreds of accessories, props, and emoji will be available to use as stickers, which can be resized, rotated, and placed anywhere on the photograph. Images with stickers will also become searchable with viewers able to select a sticker to see how others use the same graphic in their own posts. Twitter advises stickers will be rolling out to users over the next few weeks, and will work on both the mobile apps and through the browser. http://bit.ly/29bbwUE