Tag - TV commercial
Over the weekend, Apple debuted a new TV commercial under the "Shot on iPhone" campaign banner, the new celebrating Mother's Day, which arrives on May 8 this year. The campaign, which is composed of images shot by both amateurs and professionals, uses the holiday to showcase both video and images of mothers and their children. Although the Apple logo is seen briefly at the end of the 30-second spot, the "Mother's Day" ad carries no overt images of Apple products, narration, or other identifiers that the footage was shot on iPhones.
Apple has revealed its 2015 Christmas ad, titled "Someday at Christmas" after a 1967 song by Stevie Wonder, on its YouTube channel. The spot stars Wonder and singer Andra Daye, who duet on the piece while portraying an African-American family at Christmas, with kids running around and holiday decorations deployed. Unlike most recent Apple ads, the TV commercial does not feature any product or service, though Wonder, who has been blind since early childhood, can be seen mixing the track on a MacBook, using VoiceOver in Garageband.
On Monday, Apple debuted its first iPad TV ad since the initial blitz announcing the iPad Air 2, this time for the forthcoming iPad Pro. The ad, dubbed "A Great Big Universe," shows off a third-party app specially optimized for the new 12.9-inch tablet, Sky Guide. Separately, Adobe has released a video that shows artists using the iPad Pro and Apple Pencil with iOS apps Photoshop Fix, Photoshop Mix, Photoshop Sketch, and Illustrator Draw.
During the Academy Awards on Sunday night, Apple debuted a new minute-long TV commercial that features the iPad Air 2 -- not only as the subject of the ad, but also as the creative tool that created the spot. Appropriately called "Make a film with iPad," the entire commercial was shot using the built-in camera of the iPad Air 2, and combines the work of students using the tablet to make their own films with behind-the-scenes footage and a voice-over from director Martin Scorsese.
Megabank Chase has aired a new TV commercial featuring the band Bleachers using a Chase Freedom credit account to purchase a variety of items and services ahead of a rooftop gig in Los Angeles -- with the difference being that the band members used their iPhones and Apple Pay instead of their credit cards. A representative from Chase told AdAge that representatives from Apple were involved in the creation of the ad, but asked mainly that the Apple Pay be shown in realistic situations.
A new Apple ad premiered tonight on Disney-owned ABC, called "Powerful." The 90-second spot (now available on Apple's YouTube channel) is the first this year to spotlight the iPhone 5s rather than the iPhone 5c, and features a band performing the Pixies song "Gigantic" while an array of apps -- beginning with musically-oriented ones, then branching off in other directions -- is shown. Like most recent Apple ads, the focus is on enabling people to do interesting things using their iPhones.
Apple has debuted another new ad, hot on the heels of the first TV commercial that teased the iPhone 5c. The new spot showcases the integration of the colorful, youth-oriented iPhone 5c and the bright, fresh design of iOS 7. In tandem and as morphed together in the commercial, many of Apple's design choices for the product seem far more coordinated than they did when leaks of product parts and back shells were standalone items out of their full context. The 55-second ad is the first by Apple to draw attention to the now-released iOS 7.
The short "liquid plastic" advertisement that was first shown during Apple's iPhone media event last week has now debuted on television, striking a different tone than the previous iPhone 5 ads by highlighting the colorful back shell of the updated iPhone 5c. The ad, now titled "Plastic Perfected," features a track from the group Sleigh Bells and ends with the tagline "coming soon," referring to the device's retail debut on Friday. The ad doesn't highlight any features, but the iPhone 5c has very few changes from the iPhone 5 on a hardware level.
A television advertisement in the Netherlands may have accidentally shown an unreleased Nokia smartphone. The ad for Dutch carrier KPN Mobiel shows a number of phones being used by actors, with one appearing to have a different case design compared to others in the Nokia Lumia range, though this could be a continuity error rather than a new release.
Apple has posted and broadcast a new ad for the iPad 2 entitled "Learn" that shows off the various educational and media abilities of the iPad, from mastering chess to playing an instrument and learning a language. The tone seems aimed at adults rather than specifically children or parents, leading off with scenes of a user watching a video using the TEDTalks app in a subtle acknowledgement that iPads also have strong appeal among older people.