Tag - TV ads
In celebration of Earth Day, Apple has undertaken several new and "recycled" initiatives. As it does each year, it has capped its icon Apple Store logos with a green leaf, and this year has organized a significant "Apps for Earth" promotion that has the App Store awash in a sea of green icons as developers donate IAP proceeds and a portion of sales to the World Wildlife Fund. On Friday, the company debuted two new TV ads, with one aimed at showcasing its renewable-power initiatives, while the other featured its iPhone-recycling robot, Liam.
Apple has launched a pair of new TV ads, both showcasing the iPhone 5 in different ways. In "Turkey," the iPhone is used to take pictures from a Thanksgiving dinner, then shared using Shared Photo Streams, a feature in iOS 6. The second, "Orchestra," highlights a hardware feature in the iPhone 5: its pair of microphones that allow for active noise-cancelling. The spot points out that most smartphones don't offer the feature (though most Bluetooth headsets do), saying that the iPhone 5 will let you hear and speak more clearly in noisy environments.
Apple on Friday posted three new iPhone/iPod TV ads featuring the the company's App Store. After launching several new "Get a Mac" ads earlier this week, the company has posted QuickTime versions of its "Lonely Planet," "Cro Mag," and "Vicinity" spots, which began airing on television. The new ads, told in the typical Apple third-party narrative style, highlighting the third-party software support added in the recent iPhone 2.0 update: "This is how you enter the App Store; And this is how you browse 1000 new apps; And this is how you download one--right to your phone... And this is when you realize, this is going to change everything." The credits close highlighting the AT&T 3G Network ("the fastest 3G network") and fade off with the familiar Apple logo.
Apple has launched an aggressive ad campaign to maintain the strong sales momentum of the iPhone 3G. Three new TV spots have been posted on Apple's website with the theme "What is a 3G." Two of the ads focus on the iPhone's improved speed, the third touts the iPhone as a work tool. The spots are already running on television and specific versions have been produced for other countries.
Apple has begun airing new iPhone ads around the world: the new iPhone 3G commercials feature similar aspects, but are stylized differently depending on the country in which they are aired. They feature a hand operating an iPhone 3G while a voice explains the possibilities of using newer 3G networks. The emphasis is on the speed of data transfer that the 3G networks allow, accelerating tasks such as surfing the web, finding directions and downloading -- all of which can be done "really fast". All of the ads feature the same background music and show of the same features but each show the features with country relevant information, such as using a map of Toronto for showing directions in the Canadian version or a Surf School PDF for showing downloading speeds in the Australian version.
Continuing a new marketing push, Apple has two new Get a Mac television ads online. The first, "Yoga," attacks the reliability of Windows Vista, suggesting that it continues to be broken after more than a year on shelves. In turn it claims that many people could have avoided headaches by switching to a Mac early on, escaping the loss of important data, in this case the figures for a yoga business.
Apple's iPhone and 'Get a Mac' TV ads are among the most admirable of 2007, according to a list of the most memorable ad moments in 10 major categories published by USA TODAY. The Cupertino-based company's iPhone topped the publication's 'Made me want to buy it now' category by showcasing the device's functions in a close-up shot of the screen. Apple also earned the 'Best characters/mascots/spokespeople' title for Actor Justin Long and comedian John Hodgman in their roles of Mac and PC.
Apple has unveiled a new iPod + iTunes ad, featuring Mary J. Blige's Work That, while the company's Web marketing tactics are becoming increasingly aggressive, with a new banner ad targeting Windows Vista. The iTunes ad features a mostly-silhouetted Blige blowing a handful of sparkles from her palm, creating the golden gossamer environment for the commercial. Amber light shines from the background, where floral patterns are intricately produced, while backup dancers join Blige as she dances.