Tag - TV ads
In celebration of Earth Day, Apple has undertaken several new and "recycled" initiatives. As it does each year, it has capped its icon Apple Store logos with a green leaf, and this year has organized a significant "Apps for Earth" promotion that has the App Store awash in a sea of green icons as developers donate IAP proceeds and a portion of sales to the World Wildlife Fund. On Friday, the company debuted two new TV ads, with one aimed at showcasing its renewable-power initiatives, while the other featured its iPhone-recycling robot, Liam.
Apple has launched a pair of new TV ads, both showcasing the iPhone 5 in different ways. In "Turkey," the iPhone is used to take pictures from a Thanksgiving dinner, then shared using Shared Photo Streams, a feature in iOS 6. The second, "Orchestra," highlights a hardware feature in the iPhone 5: its pair of microphones that allow for active noise-cancelling. The spot points out that most smartphones don't offer the feature (though most Bluetooth headsets do), saying that the iPhone 5 will let you hear and speak more clearly in noisy environments.
Apple on Friday posted three new iPhone/iPod TV ads featuring the the company's App Store. After launching several new "Get a Mac" ads earlier this week, the company has posted QuickTime versions of its "Lonely Planet," "Cro Mag," and "Vicinity" spots, which began airing on television. The new ads, told in the typical Apple third-party narrative style, highlighting the third-party software support added in the recent iPhone 2.0 update: "This is how you enter the App Store; And this is how you browse 1000 new apps; And this is how you download one--right to your phone... And this is when you realize, this is going to change everything." The credits close highlighting the AT&T 3G Network ("the fastest 3G network") and fade off with the familiar Apple logo.
Apple has launched an aggressive ad campaign to maintain the strong sales momentum of the iPhone 3G. Three new TV spots have been posted on Apple's website with the theme "What is a 3G." Two of the ads focus on the iPhone's improved speed, the third touts the iPhone as a work tool. The spots are already running on television and specific versions have been produced for other countries.
Apple has begun airing new iPhone ads around the world: the new iPhone 3G commercials feature similar aspects, but are stylized differently depending on the country in which they are aired. They feature a hand operating an iPhone 3G while a voice explains the possibilities of using newer 3G networks. The emphasis is on the speed of data transfer that the 3G networks allow, accelerating tasks such as surfing the web, finding directions and downloading -- all of which can be done "really fast". All of the ads feature the same background music and show of the same features but each show the features with country relevant information, such as using a map of Toronto for showing directions in the Canadian version or a Surf School PDF for showing downloading speeds in the Australian version.
Continuing a new marketing push, Apple has two new Get a Mac television ads online. The first, "Yoga," attacks the reliability of Windows Vista, suggesting that it continues to be broken after more than a year on shelves. In turn it claims that many people could have avoided headaches by switching to a Mac early on, escaping the loss of important data, in this case the figures for a yoga business.
Apple's iPhone and 'Get a Mac' TV ads are among the most admirable of 2007, according to a list of the most memorable ad moments in 10 major categories published by USA TODAY. The Cupertino-based company's iPhone topped the publication's 'Made me want to buy it now' category by showcasing the device's functions in a close-up shot of the screen. Apple also earned the 'Best characters/mascots/spokespeople' title for Actor Justin Long and comedian John Hodgman in their roles of Mac and PC.
Apple has unveiled a new iPod + iTunes ad, featuring Mary J. Blige's Work That, while the company's Web marketing tactics are becoming increasingly aggressive, with a new banner ad targeting Windows Vista. The iTunes ad features a mostly-silhouetted Blige blowing a handful of sparkles from her palm, creating the golden gossamer environment for the commercial. Amber light shines from the background, where floral patterns are intricately produced, while backup dancers join Blige as she dances.
Now AAPL Stock: 93.4 ( -2.7 )
WhatsApp now handles over 100M calls daily
WhatsApp is celebrating that it is being used for over 100 million calls every day. In a brief notice, the Facebook-owned messaging platform advises the voice-calling feature it rolled out to its users last year now deals with an average of over 1,100 calls initiated per second. Earlier this year, it increased the security of its calls and other messages, by introducing end-to-end encryption on all platforms. http://bit.ly/292HqCX
Adele's '25' album now streaming
Recording artist Adele has "pulled a Kanye" after saying that her current album "25" would not be available for streaming. The seven-month-old record, which has yielded a number of hit singles, is now available for streaming on all the major streaming services, such as Apple Music and Spotify, as of today in most major markets, with worldwide distribution to come. Reportedly, the singer had demanded streaming be limited to paid subscribers -- a condition that has hurt some streamers with artists, who aren't paid royalties for free or trial listens . Apple pays performers its normal royalty rates during its free trial, avoiding the issue -- and having repeated success in both signing up exclusives and placing those exclusives into the top of the charts. http://ti.me/28U7NOu
SanDisk iXpand case has battery, storage
A new iPhone 6 and iPhone 6s case from SanDisk appears to be the "holy grail" of accessories: a stylish and protective case that offers both extra storage as well as the option of extra battery power as well. The iXpand Memory case offers either 32GB, 64GB, or 128GB of additional storage incorporated into the case, and an optional add-on battery pack (sold separately) adds up to an extra day or more of charge. Through the associated iXpand app, camera photos and videos can be automatically stored on the extra storage, optionally password-protected, The cost for the case is (in order of storage capacity) $60, $100, and $130. The battery pack's release data has not yet been announced, but the add-on should retail for an additional $30. http://bit.ly/291epHu
Fifth Hong Kong store to open June 30
The 46th official Apple store in what the company calls the "Greater China" region will open at 10AM local time in Hong Kong's New Town Plaza in the Sha Tin district on Thursday, June 30, according to a new page on Apple's retail website. Despite slowing growth due to economic turmoil in China, the country is still Apple's fastest-growing market. The new story will be the fifth for Hong Kong, a lucrative market for Apple thanks to the high concentration of wealth there and a thriving "gray" market. Normal store hours for the new store will be 10AM to 10PM every day. http://apple.co/291diaT
Apple Music bug bites very short songs
There appears to be a reproducible bug in the current version of iTunes -- version 12.4.1, running on OS X 10.11.5, both the current non-beta versions of the respective software -- that causes a streamed song to become "stuck" in endless buffering if the streamed item just before this happened was 60 seconds or less in length. The problem appears to stem from code in iTunes that signals the next track to start downloading one minute before the currently-playing track is done, and thus songs shorter than one minute don't trigger the download. Locally-stored music is unaffected by the bug, and the problem does not appear to exist in either the macOS Sierra developer beta or versions of iTunes earlier than 12.4, and does not affect the iOS Music app at all. http://bit.ly/291cN0l
Walmart Pay expands to 15 states
Walmart, one of the key progenitors of the failed CurrentC mobile payment system that was distinguished from Apple Pay by its ability to collect and share customer financial and buying data among its participants, has expanded the soft rollout of its alternative solution "Walmart Pay" to an additional 15 US states following a pilot program in Arkansas and Texas last month. Walmart continues to resist adding Apple Pay. The system, built into the Walmart app for iOS and Android, works with a complicated system of the camera scanning a purchase code at the register, then generating a QR code which is then scanned by the register. The system is available now in Alabama, Georgia, Indiana, Iowa, Kentucky, Louisiana, Michigan, Mississippi, Missouri, Nebraska, North Carolina, North Dakota, South Carolina, South Dakota, Tennessee, Virginia, and Washington, DC. http://apple.co/28SqZfu
Amazon refreshes entry-level Kindle
Amazon has added a new Kindle to its ebook reader range, one that is thinner and lighter than the previous entry-level model. Offering a six-inch 167-dpi touchscreen display, a doubled 4GB of storage, and an option for a white casing, the new model also adds in the ability to export highlights and notes to an email account as a PDF. Two versions of the all-new Kindle are available, priced at $80 including "Special Offers" and $100 without. http://amzn.to/28Q4c3R