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TiVo to buy shopping tracker TRA

07/17, 2:35pm

Service matches television viewing with shopping habits

TiVo will reportedly announce that it has acquired research company TRA. This according to The New York Times, which puts the price of the acquisition at $20 million. The deal will likely give TiVo access to much more granular information on the shopping patterns of its customers, which would enable the company to target television ads on an individual basis.

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