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Tag - Switzerland
Citing a patent issued in 1985, Apple won't be allowed to use either the image of an apple, nor the word itself to launch the Apple Watch in Switzerland. Luxury watch brand Leonard owns the patent, which is set to expire on December 5. At this time, no special deals with the Swiss Federal Institute of Intellectual Property or Leonard allowing Apple use of the trademark are known.
The second group of international iPhone 6/6 Plus launches will happen on September 26, checks at Apple's international storefronts indicate. Some countries discovered so far include Austria, Belgium, Denmark, Finland, Ireland, Italy, Luxembourg, the Netherlands, New Zealand, Norway, Portugal, Taiwan, Turkey, Russia, Spain, Sweden, and Switzerland. The United Arab Emirates will get the new phones on September 27.
The Apple on Campus program -- which lets students buy discounted Macs and accessories through their school -- has been halted in Belgium and Switzerland, according to Apple officials. "Yes, Apple on Campus was stopped. However, the Apple Education Store discounts are obviously still valid," says a spokesperson for Apple Switzerland. Those prices are not as cheap as those that were available through Apple on Campus, however. One exception to the discontinuations is a program in Switzerland known as Neptune.
As anticipated, Apple has launched its first-ever "open-air" temporary store, located inside of the Glattzentrum mall in Wallisellen, Switzerland. The mall's primary Apple Store is undergoing an expansion. Workers won't say how long construction is expected to last, but the temporary shop has opened earlier than rumored, which could mean that the expansion will be ready in time for product launches expected in September and October, such as new iPhones and iPads.
Apple is building its first-ever "open-air" provisional store in Switzerland, a local report says. Macprime notes that as far back as March, it learned that the Glattzentrum Apple Store in Wallisellen, just outside of Zurich, is expanding into a neighboring space formerly occupied by Läderach. Within the past several days though, an area in front of the shop -- but separate -- has been surrounded with a black facade, and even a curtain so that people wandering Glattzentrum's upper floor can't see in.
Despite the country's relatively small population, support for Apple in Switzerland seems to be very healthy: the company just opened its fourth outlet, this time in the town of Basel, earlier this weekend. The new store adheres to the standard new layout, but because of the shopping district it is located in, the store sports somewhat unusual operating hours. The next Apple Store unveiling will again be outside the US -- this time in Edinburgh, Scotland, and is thought to be opening on August 2.
Apple's Volume Purchase Program is coming to 16 more locations in the near future, according to pages on the company's Business and Education sites. Most of the new regions are in Europe, including Belgium, Denmark, Finland, Greece, Ireland, Luxembourg, the Netherlands, Norway, Sweden, and Switzerland. Also joining in are Hong Kong, Mexico, Singapore, Taiwan, Turkey, and the United Arab Emirates.
Apple is opening a new outlet in Basel, Switzerland on July 12 at 10AM local time, according to the company's website. The shop will be based in Freie Strasse, well-known as a shopping and restaurant district. Regular operating hours will be relatively limited, however: Monday to Wednesday, the store will be open from 9AM to 6:30PM. It will close at 6PM on Saturdays, and will not reopen until the following Monday. Only on Thursdays and Fridays will people be able to shop until 8PM.
Apple has opened registration for the 2014 edition of its annual Apple Camps. The program is aimed at teaching creative projects to kids aged 8 to 12 while simultaneously promoting Apple products. This year, two sets of three-day workshops are available: one is dedicated to creating a short film using iMovie and the iPad version of GarageBand, while the other involves producing an interactive book using iBooks Author and illustrations done on an iPad.