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Swatch: 'one more thing' trademark inspired by '70s TV show 'Columbo'

08/26, 10:42am

Company denies shot at Apple with trademark, says 'film noir' product inbound

Responding to recent coverage of Swatch's "one more thing" trademark, the company has refused claims that it has anything to do with Apple, and claims inspiration from classic television show Columbo. In an interview, a company spokesperson denied any such move by the watch manufacturer and said that regarding the phrase "obviously our design team plans to launch a collection inspired by the 'Film Noir'."


Swatch CEO outlines smartwatch plans, calls Apple Watch 'toy'

08/24, 10:59am

Swiss watch producer chief dismisses Apple Watch, fears privacy loss

The Apple Watch has been dismissed as an "interesting toy" by the CEO of watch manufacturer Swatch, as it continues to fight against Apple. Outlining the future of the company's smartwatch plans, Nick Hayek Jr. spoke against the currently-available smartwatches on the market, claiming them to be power-hungry devices that erodes the user's privacy by uploading data to the cloud, and in the Apple Watch's case, calling it "not a revolution."


Swatch awarded trademark on 'one more thing' in native Switzerland

08/20, 3:42pm

Steve Jobs common announcement phrase never trademarked by Apple

Watch manufacturer Swatch has applied for, and been granted a trademark on the term "one more thing." The company's application, filed in November of 2014 and granted by the Swiss regulators in May, covers products including watches, electronics, and other consumer goods and services.


Swatch plans smartwatch launch this summer in two countries

05/30, 11:16pm

Switzerland and another major market will be first to get Swatch smartwatch

Designer watch manufacturer Swatch has reaffirmed its intention to produce a smartwatch, offering some more clues about its launch. Chief Executive Nick Hayek advised at an annual general meeting it will be going on sale in two countries sometime this summer, and while one of the countries will be Swatch's native Switzerland, the other was described only as a "big country," which some have taken to mean a possible launch in China or the United States is on the cards.


Swatch will unveil own smartwatch in next few months

02/05, 5:40pm

Swatch smartwatch to never require charging, perform mobile payments.

Swatch will be revealing its first smartwatch within the next few months the company has revealed. Relatively late to market, the designer watch made a number of claims about the upcoming device, in that it will apparently not only provide some typical smartwatch functions, but in contrast to the low battery life of some recent releases, Swatch's watch will never need to be charged.


Watchmakers issue cease-and-desists to smartwatch face creators

11/24, 10:38am

Unofficial replica faces being blocked from download sites

A number of major watch brands have been sending cease-and-desist notices to websites and individuals claimed to be offering smartwatch copies of trademarked or copyrighted name-brand watch faces without permission, a report says. Some smartwatches -- particularly ones based on Android Wear -- offer the ability to load custom face designs. A few people have been creating ones based on existing watches, however, triggering copyright and trademark complaints.


Mini review: Swatch Sistem 51

09/08, 7:03am

Swatch Sistem 51 is a very smart traditional watch

While the gadgets that we usually cover on the site are high-tech, occasionally a 'low-tech' gadget comes along that can be just as desirable. The new Swatch Sistem 51shows that there is still plenty of innovation taking place in the traditional watch market, despite all the attention shifting towards smartwatches. Recently launched in the U.S., the Swatch Sistem 51 is the Swiss company's first automatic watch and was made to celebrate its 30th anniversary. Like the original Swatch quartz watch released in 1983, which was comprised of 51 components, the namesake Sistem 51's minimal 51 part count making it the least complex automatic watch ever made - which, ironically, took substantial engineering efforts to bring it to market given most automatic watches contain over 100 parts.


Swatch denies any involvement with Apple on iWatch tech

07/24, 9:53am

Says it only supplies some components to mobile phone makers

Swatch has quickly denied a report that it's working with Apple on iWatch-related projects, according to Reuters. A spokeswoman for the company claims that the report is unfounded, and that the only involvement Swatch has with phone makers is supplying various components, such as integrated circuits. Apple's iWatch is expected to ship in the fall.


Swatch says it plans to fight Apple 'iWatch' trademarks

05/05, 9:36am

Blocks attempted against other past iWatches

A representative for Swatch says that the company will attempt to block Apple attempts to trademark the "iWatch" name, according to Watson. The Swiss watchmaker has an "iSwatch" line of watches, and claims that Apple calling its product the iWatch could cause confusion. US filings indicate that Swatch has blocked attempts by other entities to trademark "iWatch" in the past.


Apple, Samsung, Google trying to court Swiss watchmakers

03/28, 12:16pm

Swatch turning away partnership deals

Apple, Google, and Samsung are among the wearable tech developers trying to court help from Swiss watchmakers, says the Financial Times. One of the core targets has been Swatch, the world's biggest watchmaker. "We have been in discussions – not ever initiated by us – with practically all players in smart wearables up until today," says Swatch CEO Nick Hayek. "However, we see no reason why we should enter into any partnership agreement."



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