Tag - Strategy Analytics
The popularity of the Apple Watch is continuing to affect the wearables market in a massive way, with its high sales helping smartwatch shipments beat those of Swiss watches, according to a analysts. A report from Strategy Analytics claims smartwatch shipments increased to 8.1 million during the fourth quarter of last year, exceeding the 7.9 million shipments by Swiss watch manufacturers during the same period, with the Apple Watch making up the bulk of smartwatch orders.
Samsung has sold more than 10 million smartphones in China within a single quarter for the first time, according to a research firm. The same report based on data from US research firm Strategy Analytics also claims that Apple resides in sixth place in the country's smartphone marketplace, one place below a similar report earlier this month that placed the iPhone in fifth place.
Loyalty to Apple's iOS platform appears to have dipped in the United States and in Europe, according to the latest figures from Strategy Analytics. For the first time since the iPhone's release in 2007, the research firm has found that the number of iPhone owners stating they will definitely or probably purchase their next phone from Apple has declined in both regions. While loyalty has dipped only slightly in the United States and moreso in Europe, the majority of iPhone owners, according to the report, will remain loyal to the platform.
Digital music revenues are forecast to finally excede physical media sales globally sometime as early as 2015, driven by strong growth from streaming services such as Pandora and Spotify, according to research firm Strategy Analytics. Spending on digital music, including downloads and streaming services, is expected to increase by 17.8 percent to $8.6 billion in 2012, as revenue from packaged sales drops by an estimated 12.1 percent.
Separate IHS iSuppli and Strategy Analytics studies Friday have backed Apple's rapid return to the top of the smartphone space in the fall. Determining that Samsung had shipped 36 million smartphones, slightly higher than Samsung's preliminary estimates, IHS iSuppli put Apple's 37 million iPhones just on top. Although Samsung nearly quadrupled the amount of smartphones it shipped and moved more year-long, Apple's higher starting point meant it could just double its yearly shipments to stay competitive.
Apple only lost about 1.3 percent of tablet market share in the summer as Android tablets hit full swing, Strategy Analytics found in its latest study. The 11.12 million iPads shipped gave it 67 percent of the space, down from 68.3 percent in the spring. Android made up 27 percent of the rest, with the BlackBerry PlayBook making up most of the rest.
Apple had a full 80 percent of the North American tablet market this past spring, Strategy Analytics said in a study Tuesday. Out of the 7.5 million tablets that went to both the US and Canada, six million were iPads. The rest was carved up between Motorola, RIM, Samsung, and other competitors, most of whom used Android.
Apple achieved a goal it has likely been aiming to reach for four years on Friday as Strategy Analytics confirmed Apple was now the largest smartphone maker in the world. Its 20.34 million iPhones in spring gave it the lead with 18.5 percent of the market. Samsung, which confirmed just Friday that it shipped 19.2 million smartphones, grew rapidly but was denied the lead at 17.5 percent share.
Strategy Analytics on Monday claimed that Android had carved deeply into Apple's market share of the tablet market despite new doubts. Devices like the Galaxy Tab had cut the iPad's share from a near-monopoly 95 percent down to 75.3 percent. Android itself claimed 21.6 percent of the market while the remaining 3.1 percent was split between Windows and every other minor tablet platform.
Apple's 14.1 million iPhones were enough for it to comfortably jump over the BlackBerry for market share, Strategy Analytics found today. With an estimated 77.1 million smartphones moved in the summer, the iPhone leapt to 18.3 percent of the market, pushing RIM's 12.1 million down to 16.1 percent. Nokia's 26.5 million kept it out front but also gave it one of the biggest share drops of recent memory, sagging from 37.8 percent to 34.4 percent.