12/13, 1:25am
Partnership agreement shines light on little-known chapter
A 1978 legal agreement between two college buddies -- Steve Jobs, who was already involved at the time with Apple Computer, and Robert Friedland, who went on to become a mining tycoon and billionaire -- setting up partnership for an investment business has fetched $40,000 at auction. The eight-page legal document, creating a "place of business" in McMinnville, Oregon for dealing with real estate investments, bears the signatures of both men.
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11/27, 12:21am
Movie drew mixed reviews, but was first in race to capture Jobs on film
Following its national theatrical debut in August, the independent biopic Jobs, starring Ashton Kutcher in the title role of Apple's mercurial co-founder, is now available for sale on DVD and digital formats in stores and online, including Apple's own iTunes. The film, the first full-length theatrical movie to profile Jobs following his death in October 2011, received mixed reviews from critics and audiences alike, but was notable for Kutcher's strong resemblance to Jobs.
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11/21, 10:38am
Dropbox chief says iCloud was direct shot at Dropbox
Dropbox founder and CEO Drew Houston says that late Apple co-founder Steve Jobs settled on killing off the popular file syncing system when Houston declined Jobs' offer of an acquisition. IT Business reported this week on Houston's remarks, which came in the course of a discussion on stage at Dreamforce, the annual Salesforce.com conference in San Francisco. Houston says that the unveiling of iCloud was a direct shot at Dropbox, one he says the company has proudly survived.
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11/12, 2:40pm
Eddy Cue talks friendship, Jobs' help with wife's cancer
Former Apple CEO Steve Jobs has received a posthumous induction into the Bay Area Business Hall of Fame. The induction actually took place last Thursday, but a new video of the ceremony highlights both Jobs' track record and a speech from Apple's senior VP of Internet software and services, Eddy Cue. Cue discusses how Jobs became a friend, and ended up helping his wife as she struggled with cancer.
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10/29, 12:50pm
Site represents origin of first Apple computers
The one-time Los Altos home of Apple co-founder Steve Jobs, 2066 Crist Drive, has been designated a "historic resource" by the Los Altos Historical Commission. The group has voted unanimously in favor of an initiative to protect the space, which the Commission itself has been pursuing for about two years. As a consequence of this week's decision, Patricia Jobs -- Steve's sister, and the current owner of the home -- will be subject to extra review requirements if she chooses to make renovations. The Commission will also be able to make recommendations to City Council about any proposals.
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10/22, 12:20am
Includes video featuring Steve Jobs, live presentation by Dan Whisenhunt
The city of Cupertino's government has posted a complete video of a planning commission "study session" that included a presentation and questions about Apple's proposed Campus 2 project. The video begins with the initial "pitch" video of Apple's designs and plans for Campus 2, including audio from Steve Jobs during his initial presentation of the project, and comments from chief architect Norman Foster. Apple SVP of Design Sir Jonathan Ive is also seen in the promotional video.
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10/17, 11:27am
Re-establishes foothold for Apple lawsuits
The US Patent and Trademark Office has finished a re-examination of Apple's so-called "Steve Jobs patent" and upheld all 20 claims as patentable, reports note. The patent is 364 pages in length, and covers many of the core concepts of the iPhone. Last year it was challenged anonymously, however, and in December the USPTO issued a preliminary invalidation.
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10/11, 2:22am
Says current Apple chief is right in 'not trying to be Steve Jobs'
The man who was Steve Jobs' successor to the role of Apple CEO in the 80s says that current CEO Tim Cook is doing "a terrific job" in running the world's most valuable company, and expressed confidence that Apple would continue to do well because "Apple makes great quality products" which will continue to find a lucrative audience. John Sculley told CNBC Asia during a recent interview that he feels Cook has been in correct in "not trying to be Steve Jobs [because] only one person could be Steve Jobs, and that was Steve."
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10/04, 10:26am
CEO asks for dedication to work
Apple CEO Tim Cook has issued an email memo to employees on the eve of the second anniversary of Steve Jobs' death, reports say. "Team," it begins. "Tomorrow marks the second anniversary of Steve’s death. I hope everyone will reflect on what he meant to all of us and to the world. Steve was an amazing human being and left the world a better place. I think of him often and find enormous strength in memories of his friendship, vision and leadership.
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09/23, 3:29pm
Garage famous as birthplace for Apple I
The Los Altos Historical Commission will soon determine whether or not the childhood home of Steve Jobs is a historical site, reports say. Today the Commission is conducting a "historic property evaluation" of the building, located at 2066 Crist Drive. Should the group give the go-ahead, the city will have to preserve the structure for future generations.
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09/10, 11:50am
2010 slideshow identifies 38 different ways of tracking iPhone users
A National Security Agency presentation from 2010, leaked to Germany's Der Spiegel by Edward Snowden, calls former Apple CEO Steve Jobs "Big Brother" and iPhone customers his "zombies." The presentation is titled Exploring Current Trends, Targets and Techniques, and as a whole discusses NSA efforts to hack into iOS, Android, and BlackBerry devices. Slides on iPhone location services make reference to Apple's own famous "1984" Macintosh ad, and by extension George Orwell's novel warning about government surveillance and the manipulation of history.
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09/10, 6:44am
John Sculley blames the Apple board for firing Steve Jobs
John Sculley has given his most detailed account of what led to his falling out with the late Steve Jobs, and Jobs' subsequent ouster at Apple, reports Forbes. As he has in the past, Sculley, 74, expressed regret over the way Jobs was treated, but felt that he wasn't solely to blame for the incident. Instead, Sculley argues that it was the board holds the most responsibility for firing Jobs from his own company. Sculley's latest remarks followed his disappointment with the Ashton Kutcher 'Jobs' biopic.
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08/27, 10:00pm
Also says Microsoft 'resting on' its core markets, not 'nimble'
Apple co-founder Steve Wozniak was interviewed by the BBC yesterday and spoke on a number of topics, including Apple and its rivals, Microsoft and Samsung. He gave his backing to current Apple CEO Tim Cook, saying that "Steve Jobs ... chose Tim Cook to be in that role, in that position" and that the company has remained "nimble and innovative" over the years. He also weighed in on retiring Microsoft CEO Steve Ballmer.
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08/21, 8:15pm
New schools completely replace textbooks, traditional curriculum with iPads
The Netherlands, which ranks ahead of the United States in education, has opened the first seven of 11 planned "Steve JobsSchools" in the country on Wednesday. The schools -- which eschew traditional curriculum and textbooks in favor of an iPad-centric, facilitated individual learning path that generally "thinks different" from traditional western schooling -- are located in the towns of Amsterdam, Breda, Almere, Heenvliet, and Emmen, with the "master" school located in Sneek. In both Breda and Sneek, the iPad will be used at all grade levels.
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08/20, 1:16am
Audiences, early Apple employees both give film mixed ratings
The opening weekend haul of the independent biopic Jobs starring Ashton Kutcher as the Apple CEO and co-founder fell short of distributor Open Road Films' hopes, bringing in $6.7 million across 2,381 screens in North America -- less than the $8-$9 million expected, but more than half of the estimated $12 million cost of the film. Critics and Apple fans tended to give the movie harsher notices -- noting the lower production values, shortcuts in the storytelling and focus more on Apple than Jobs himself, while mainstream audiences generally viewed Kutcher's portrayal of Jobs and Josh Gad's portrayal of Steve Wozniak with somewhat more favor than critics.
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08/16, 11:00pm
Most find acting better than story, take issue with historical accuracy
The independently-made biopic of Apple co-founder and CEO Steve Jobs, entitled Jobs and starring Ashton Kutcher in the title role, has opened in cinemas around North America. Early reviews have largely given the film a thumbs down -- though somewhat surprisingly more for the story by first-time screenwriter Matt Whitely than for Kutcher, whom most critics thought was cast largely for his resemblance to Jobs over his mostly-lightweight acting abilities. Critics of the film have largely focused on the script's heavy emphasis on Apple rather than Jobs personally.
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08/13, 4:52pm
Oracle CEO calls Page '100 percent' responsible for suit, NSA 'essential'
Larry Ellison's CBS interview broadcast earlier today, with more controversial contents from the billionaire. Speaking to Charlie Rose on CBS This Morning, in addition to comments about the eventual demise of Apple post-Steve Jobs, the Oracle CEO accused Google CEO Larry Page of acting "absolutely evil" in the Google versus Oracle Java trial. Furthermore, Ellison called the recently revealed NSA surveillance program as "absolutely essential" for national security, and laid out a very narrow parameter where he would be disturbed by it.
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08/12, 11:18pm
Oracle exec expects history to repeat itself
Oracle CEO Larry Ellison has voiced a seemingly pessimistic outlook for Apple's prospects without the ongoing leadership of Steve Jobs, according to an interview with Charlie Rose on CBS This Morning. When asked to comment on Apple's future under new leadership, Ellison says "well we already know" and references the company's troubled history between Jobs' resignation in the '80s and his return in the late '90s.
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08/09, 5:26pm
Said products' market was too limited
Former Apple CEO Steve Jobs once consider eliminating all of the company's professional-oriented products, according to former Apple advertising consultant Ken Segall. The moment is said to have come shortly after the iMac became a bestseller and revived Apple's fortunes. Jobs mentioned the prospect during a meeting, arguing that while consumer product sales are unlimited, pro offerings target a niche audience while still devouring significant corporate resources. The CEO ultimately decided against the move for unmentioned reasons.
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08/08, 7:00pm
Tie-in with film release also memorializes Apple co-founder
Legendary Macintosh icon designer and member of the original Mac team Susan Kare has issued two new 32x32 icons, each one a "pixel portrait" of either Apple co-founder and former CEO Steve Jobs or his doppelgänger in the new independent biopic Jobs, Ashton Kutcher. The movie tie-in also offers larger icon portraits of the two men available from Kare's website, with the film itself opening in cinemas on August 16. Kare worked for both Apple and NeXT as a creative director throughout the 1980s.
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08/06, 7:30pm
Promotion building to a fever pitch ahead of August 16 opening
A new trailer for the independent biopic Jobs, starring Ashton Kutcher in the title role, is now available in wide distribution. The ad itself, dubbed the "American Legend" trailer, features a number of previously-unseen clips from the film, which will be the first major movie about the Apple co-founder to reach the big screens apart from a limited run of a "lost interview" documentary featuring Jobs that appeared briefly last year. In addition to debuting the new trailer, stars Kutcher and Josh Gad will also be hosting a Reddit "Ask Me Anything" (AMA) discussion on August 8.
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08/02, 12:41pm
JOBS clip depicts inception of the Apple brand
A new clip from the upcoming Steve Jobs biopic, Jobs, has been posted online. In the scene Jobs and Wozniak, played by Ashton Kutcher and Josh Gad, are driving while debating names for their new company. Jobs rejects any names related to Star Trek, threatening to drive the car off the road, but then grasps onto the name Apple arguing that it is "the fruit of creation" and "comes before Atari in the phonebook." While obviously fictionalized, this depiction does pull information from both Wozniak's and Job's stories of how the Apple name came to be.
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07/15, 6:09pm
First official movie trailer using service's new video feature
A 15-second re-edited version of the trailer for the independent bioflick Jobs has debuted on Instagram, marking the first time the new video-sharing feature has been used to promote a cinematic movie. Much of the footage is repeated from the original high-definition trailer that debuted in June, but it does include several new shots despite the shortened length. The trailer, cut specifically for Instagram's 15-second video limit, features Ashton Kutcher as Jobs reciting lines from the "Here's to the Crazy Ones" ad over a montage of shots.
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07/10, 2:52pm
Dick Clark, John Goodman, Ed Wynn among other winners
The late Steve Jobs has been announced as one of winners of this year's Disney Legends Awards, and will be formally inducted August 10th at a ceremony during the Disney D23 Expo. Jobs was once an investor and CEO at Pixar; after Disney bought the studio, Jobs became Disney's biggest individual shareholder, also joining the Disney board of directors. Because of the connections between Apple and Disney, Apple sometimes puts an unusual emphasis on Pixar content, for instance using movies like Up to market the iPad.
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07/03, 10:00pm
Like recent Apple signage, uses a thin font with bright colors
Following along two weeks after its first theatrical trailer, the independent biopic Jobs has unveiled the official movie poster, which capitalizes on star Ashton Kutcher's strong resemblance to the Apple co-founder and former CEO. The movie, which covers a roughly 30-year span of Steve Jobs' life (from a few years prior to founding Apple to the introduction of the iPod) will prominently feature Jobs' early adult years and thus the poster boasts a psychedelic array of colors, similar but different to Apple's recent redesign efforts.
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07/02, 11:46am
Schools will also use freeform structures
Starting in August, 11 so-called "Steve Jobs schools" will start running in the Netherlands, says German publication Der Spiegel. The schools will be primarily iPad-based, substituting the tablet for things like textbooks and blackboards. Students will also be free of strict schedules, homeroom teachers, and even grades, choosing what they want to learn about and completing projects at their own pace.
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06/27, 2:15am
New HQ slated to open in 2015, city soliciting public comments
The city of Cupertino held a meeting on Wednesday summarizing a first evaluation of the environmental impact of Apple's forthcoming Campus 2, a massive redevelopment project involving grounds formerly owned by HP and now controlled by Apple. The new, larger headquarters -- said to be urgently needed due to the expansion of Apple's workforce as a result of its success -- was among the last projects worked on by co-founder Steve Jobs before his death and is dominated by a large, "futuristic spaceship" style main building.
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06/25, 9:00pm
Worries that Jobs to be shown as 'a saint' even in earliest days
Steve Wozniak, the legendary engineer and co-founder of Apple who earlier made some harsh remarks on the forthcoming independent film Jobs based on a pre-released scene, has softened his tone on the film starring Ashton Kutcher as Steve Jobs and Josh Gad as Woz. He still worries, however, that Jobs will be portrayed as always having been a visionary "saint" who was always right, rather than "one of the key people who led Apple through failure after failure" before coming back to Apple as a more mature leader.
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06/21, 2:24pm
Ashton Kutcher-led film to arrive in August
The first trailer for Joshua Michael Stern's Jobs biopic has debuted online. The movie stars Ashton Kutcher as former Apple CEO Steve Jobs, and Josh Gad as co-founder Steve Wozniak. The trailer (below) focuses on scenes of Apple's founding and initial success, but moves into Jobs being fired as CEO, only hinting at his "wilderness" years and later return to Apple.
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06/18, 9:12pm
Jobs compared his work to 'a layer of sediment,' part of a mountain
In apparent response to a question that compared the computer and Internet revolution of the 80s and 90s to a new Renaissance, a never-publicly-seen video of Steve Jobs in 1994 -- while he was still with NeXT -- sees the bearded and reflective Apple co-founder commenting on his likely legacy and the place of the industry he helped create. The video was uploaded to a YouTube channel called "EverySteveJobsVideo" on Tuesday and comes from the Silicon Valley Historical Association.
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06/17, 7:19pm
Was concerned about how self-publishing, aggregators would be handled
According to a an email exchange between then-CEO Steve Jobs and Senior Vice President of Internet Software and Services Eddy Cue submitted in court earlier today as part of the Department of Justice's e-book price-fixing trial, Apple's co-founder and then-leader read Mac rumor-and-news sites such as AppleInsider and would question the veracity of items found there. In the exchange, which happened just three months after Apple had launched the iBookstore, Jobs wants to know more about self-publishing options.
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06/17, 5:15pm
Little new during executive's final court date
Under questioning at the ongoing DoJ v. Apple antitrust trial, the man who negotiated Apple's iBookstore deals with publishers -- Eddy Cue -- today disclosed some minor facts about Steve Jobs' involvement with the iBooks app. The topic came up during examination by Apple attorney Orin Snyder. Earlier in the trial, Cue established that Jobs was heavily into the concept of iBooks and the iBookstore once iPad development started ramping up. During today's testimony, Cue revealed that Jobs had micromanaged some of the smallest details of iBooks.
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06/17, 2:38pm
Will include new cover, afterword
A paperback version of Walter Isaacson's Steve Jobs is going on sale September 10th, according to publisher Simon & Schuster. The new edition will differ little from previous digital and hardcover releases, mainly gaining a new afterword and a new cover. The latter is a photo by Norman Seeff shot in 1984, but with Jobs in the exact same pose as the previous cover, which used an Albert Watson portrait from 2006.
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06/14, 2:05am
DOJ claims Cue, Jobs discussed deal with Amazon to stay out
In further testimony on the last day this week of the Department of Justice e-book price-fixing trial, Apple Senior Vice President of Internet Software and Services Eddy Cue told the judge that Steve Jobs had been initially opposed to the idea that became the iBookstore -- not believing that the tablet would be an ideal device for reading compared to dedicated e-readers such as the Kindle. Cue said he was responsible for persuading Jobs by telling him of the benefits of e-books on the iPad, which won Jobs over.
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06/12, 6:32pm
Debuted at Sundance, film has met with mixed reviews so far
Jobs, the independent biopic covering a key period in the life of Apple co-founder Steve Jobs, is now officially set to open in theaters across the US on August 16 -- four months after the originally-scheduled debut, according to distributor Open Road Films. The movie, which has seen mixed reviews overall though generally garnered praise for the effort put in by lead Ashton Kutcher as Jobs, covers his life from approximately 1971 to 2001 and also stars Broadway actor Josh Gad as Steve Wozniak.
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06/12, 11:35am
Suggests Apple was aiming at forcing Amazon to accept higher prices
As a result of an email written by former CEO Steve Jobs, Apple may have suffered a significant blow at the e-book antitrust trial being pursued by the Department of Justice. Fortune reports that the head of Apple's iBookstore, Keith Moerer, testified yesterday that Apple had never asked or pressured any book publisher into changing contracts with Amazon from a wholesale model to Apple's preferred agency model, in which publishers can dictate higher prices. Apple was "indifferent" to what model publishers used with Amazon, Moerer claimed.
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06/11, 12:33pm
Switch to pushing brand over products
Apple's "Designed by Apple/Our Signature" TV ad is just the start of a new marketing campaign in association with long-time partner TBWA\Chiat\Day, say sources. The people tell Bloomberg that the campaign will focus on the touted quality and reliability of Apple's products and hosted content, instead of just the products themselves. More such ads will reportedly follow in the next few months.
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06/08, 12:02am
Talk includes insight on naming Apple, 'Think Different,' more
At a recent entrepreneurial summit known as the PTTOW! conference, TBWA Global Director and Chairman Lee Clow -- an advertising legend in part due to his long history behind many of the iconic ads for Apple -- gave a short talk on his memories of Steve Jobs and the 30-year relationship that they shared. In a video of the talk (seen below), Clow describes meeting Jobs in his mid-twenties; shares Jobs' passion for "democratizing" computer technology to consumers; adds his belief on how Jobs arrived at the "Apple" brand name, and more.
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05/24, 12:20pm
Apple co-founder, wife gave money to causes for over 20 years
A report in The New York Times on Steve Jobs' widow and anonymous charitable giving in Silicon Valley has revealed that Steve Jobs was more involved in philanthropic causes than previously believed. Mostly through the efforts of his wife, Laureen Powell-Jobs, Jobs funneled money through her charitable LLC in order to give money to causes selectively and anonymously. Powell-Jobs is well-known for her involvement in various causes.
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05/15, 10:08pm
Indicates Apple was pushing for prices higher than Amazon
US Department of Justice filings in the e-book price-fixing case against Apple reveal an exchange between former Apple CEO Steve Jobs and News Corporation/HarperCollins' James Murdoch, notes AllThingsD. In the course of a Jobs-penned email, which dates back to January 2010, the CEO explains why Apple is proposing to tie e-book prices to hardcover ones. "We simply don’t think the e-book market can be successful with pricing higher than $12.99 or $14.99," Jobs writes.
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05/15, 1:04pm
Bench trial is set to begin on June 3; Apple says no collusion
In advance of the bench trial in which Apple will have to fight off charges that it colluded -- and fostered collusion -- with publishers to raise prices on e-books, both the iPhone maker and the US Department of Justice have filed initial court documents to lay out their respective cases. At issue is both the use of Apple's "agency model" pricing scheme, as well as former CEO Steve Jobs' overtures to the major publishers -- seen by some as trying to wrangle publishers into raising prices.
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05/13, 11:18am
Friends and rivals discussed family, history, future
An unaired portion of a 60 Minutes interview with Bill Gates saw the founder of Microsoft in an unusually reflective state when questioned by interviewer Charlie Rose on the topic of the late Apple co-founder and CEO Steve Jobs, his friend and rival. Jobs met with Gates for an extended period very near the end of his life, an unusual concession to a colleague he had had a tumultuous relationship with over the decades. Gates said the two men had "grown up together," each building the computer industry in their own image.
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04/17, 8:13pm
Justin Long stars as Jobs throughout his life in satirical biopic
A satirical look at the life of Steve Jobs starring former Apple pitchman Justin Long has debuted after being delayed slightly due to the bombing at the Boston Marathon on Monday. The film from comedy site Funny or Die, called iSteve, is an 79-minute romp through some of the well-known chapters of the life of Apple's co-founder and former CEO. In addition to Long -- who plays Jobs from the age of 19 onwards -- the movie stars Jorge Garcia (Lost) as Steve Wozniak, Venture Brothers voice James Urbaniak as Bill Gates and Michaela Watkins as Melinda Gates.
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04/12, 10:52pm
Focused on Dream Act, but called Jobs' contributions 'pretty cool'
Laurene Powell Jobs, the widow of Apple co-founder Steve Jobs, spoke briefly about her late husband at the beginning of an interview with NBC anchor Brian Williams which was primarily focused on her support of the Dream Act. She had mentioned prior to the interview, which aired Friday night on Rock Center, that she would not discuss the death of the former Apple CEO, now or in the future; however, she commented on his legacy and how the ongoing contributions Jobs made to technology comfort her and her family.
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04/03, 4:00pm
Reported to be on its way to new California home
Venus, the yacht designed by Apple co-founder Steve Jobs and French designer Philip Starck, has docked in Florida waters after a cruise of the Caribbean, a local gossip column reports. The 260-foot vessel has docked at the Rybovich Marina in West Palm Beach after sailing into the Intercoastal Waterway that criss-crosses the southern portion of the state. The ship is now owned and used by Jobs' family, but it is unknown if they are staying in the area. The ship is said to be eventually heading to a new home in California.
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04/02, 1:46pm
iSteve trailer now online
Funny or Die has released a teaser trailer for iSteve, its parody movie based on the life of Steve Jobs. First announced last month and slated for release on April 15, iSteve will be a 60-75 minute film that stars Justin Long, who became known in the Apple community for his part in the "Mac vs. PC" commercials, as Steve Jobs. While Funny or Die has branded its film as "The first Steve Jobs movie," it is certainly not the only one currently making its rounds in the news. Ashton Kutcher's Jobs premiered at the Sundance Film Festival in January but is now experiencing a delayed release, while Aaron Sorkin's film that is based on material from Walter Isaacson's authorized biography has yet to begin production.
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04/01, 11:04pm
Apple is 37 years old today
We at MacNN would like to take a moment to wish Apple a happy birthday. The company was incorporated on April Fool's Day in 1976, making it 37 years old today. It is one of the few computer makers from the early computer manufacturing era to still be in business, and unlike most of the others is growing, setting records and generally more influential than it has ever been. It is fair to say that without Apple, all computing uses -- even Windows PCs and Androids, the Internet and cell phones, even commercial music and so much more -- would have ended up profoundly different. Even without its legendary co-founder Steve Jobs at the helm, it's very possible that Apple's best days are still in front of it.
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03/27, 7:30pm
QuickTake photos document Jobs' return to Apple in 1996
Former Mac OS Evangelist Tim Holmes has posted a set of previously-unpublished pictures on photo-sharing service Flickr documenting the evening event at which Steve Jobs was formally introduced as returning to Apple, late on Friday, December 20, 1996. The set of photos was taken with an Apple QuickTake camera, which Holmes notes "Jobs killed within the year." He happened to have the camera on him by chance, as he was unaware of the event's significance ahead of time but had gotten into the habit of carrying it with him everywhere.
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03/20, 4:33pm
Will also introduce 'iPad 5' on iPhone's sixth anniversary
An unnamed "inside source" at Apple (and "confirmed" by an also-unnamed "third party") has alleged that Apple will introduce its next model of iPhone and iPad at a special event on June 29 in celebration of the sixth anniversary of the original iPhone. The dubious report claims the event will be called "Original Passion, New Ideas" to highlight that the "iPhone 5S" and "iPad 5" will be the first new products from Apple with no input from the company's previous CEO and co-founder, Steve Jobs.
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03/18, 5:36pm
Satirical film on Apple co-founder to debut online April 15
Online comedy site Funny or Die will become the first to have a full-length Steve Jobs movie hit the mainstream market, when they debut their own parody film of Jobs' life, called iSteve, on April 15. The Funny or Die film, intended to poke fun at the competing bioflicks of Jobs -- the completed-but-delayed Jobs starring Ashton Kutcher and the big-budget Sony Pictures effort being written by Aaron Sorkin (The Social Network) -- stars Justin Long, who played "the Mac" in Apple's "Mac vs. PC" ads.
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