Tag - Steve Jobs
We're halfway through our year-long history celebrating Apple's 40th anniversary, and we've reached a milestone for the entire computer industry. These days, that really means a milestone for the world -- and yet, it's one that is barely remembered, hardly celebrated, and when you know what it is, our perspective from all these years later actually makes it hard to really comprehend how monumental it is.
Editor's note: We are running a selection of some of our favorite -- best, oddest, warmest -- stories from the past few years of the site, starting with this one: arguably the most personal story we ever covered. I wrote this with tears in my eyes. Personally, I think his Stanford Commencement Address (seen below) -- and the follow-up articles we ran with so many quotes from those who knew and admired him (here, here, here, and here) -- are the best tributes to the impact he had on us all.
Next week's Worldwide Developer Conference is not exactly Apple's first WWDC: it's actually the 33rd. In the latest MacNN One More Thing podcast, host William Gallagher takes you through the history of this event as it grew into the compelling form we know today. You'll hear the famous moments we remember, the less-famous ones Apple would have us forget, and you will step into Steve Jobs's reality distortion field.
It's one of the most famous moments in Apple history: the time when John Sculley fired co-founder Steve Jobs. Only, when you examine the company's four decades in a week-by-week slice, you learn that it was more complicated than that -- and now you also see that it wasn't a moment, it wasn't a single event. There wasn't one event, but just as there has to be a start to everything, it's this week that sees the start of the end.
In a recent commencement speech given to the University of Southern California, Oracle Chairman and CTO Larry Ellison passed on a lesson he learned from Apple co-founder and former CEO Steve Jobs about wealth and money. The anecdote came among other life lessons and advice Ellison passed on to the graduates, but the tale involving Jobs took place, according to Ellison, in 1995 -- as the two men watched Apple's rapid decline, and thought about ways to save the company.
As part of a profile on Apple's various health-based initiatives, Time magazine writer Tim Bajarin says -- based on conversations with Apple executives involved in the Apple Watch and other projects -- that Steve Jobs' own journey through the US healthcare system prompted a directive from Jobs to help develop healthcare solutions, which led indirectly to initiatives, such as the Apple Watch and ResearchKit, that were created after his death in 2011.
There is something about examining the events of a single week across Apple's four decades that really illuminates how much this company has done. It's as if watching year-by-year, you get inured to Apple's rises and falls, yet comparing specific weeks is like seeing a Before and After picture. Even in this comparatively quiet week of May 7 through 13, the few events are striking for how impossible it seems to be happening to the same company.
What do you do when you have a lot of (relatively) bad news to tell stock analysts and investors? What Steve Jobs would have done, and exactly what Apple CEO Tim Cook did: "Ac-cent-u-ate the positive" (to borrow the title of a hit song from 1944). In truth, there is genuinely some good as well as bad in Apple's financial report: the company is still selling tons of iPhones, Macs are selling better as the rest of the PC industry takes a nosedive, and Cook noted that the June quarter's iPad sales are likely to be the best in a couple of years, so that's all highlights. There is un-spinnable lowlights too, but are things as gloomy as they seem?
Stop me if you've heard this before: Apple releases a computer. "Fans" flip out, because the computer doesn't have everything that they wanted to see in the new version. Enthusiast forums light up with complaints, claiming that Apple is doomed because of this, that the company isn't listening, or that this never would have happened if Steve Jobs was still alive. While there is a nugget of truth from a certain point of view in the statements, the core behind the fan arguments are demonstrably wrong. Let's cover them one at a time, shall we?
Bill Campbell, a former football coach at Columbia University that worked in key positions at Apple, Claris, and other tech firms -- including running Intuit for four years -- and previous Apple Board member, has died at the age of 75. Campbell first joined Apple as a VP of Marketing under CEO John Sculley, and rose up the ranks to become the head of Claris' software division back when it was more formally a part of Apple. He returned to Apple in 1997 along with Steve Jobs, and served as a director on Apple's board until 2014, when he retired from the post. He continued to serve as Chairman of the Board of Intuit, where he had served as CEO from 1994-1998, until this past January. He died on Monday following a "long battle," with cancer, according to reports.
Now AAPL Stock: 159.78 ( + 2.57 )
Cirrus creates Lightning-headphone dev kit
Apple supplier Cirrus Logic has introduced a MFi-compliant new development kit for companies interested in using Cirrus' chips to create Lightning-based headphones, which -- regardless of whether rumors about Apple dropping the analog headphone jack in its iPhone this fall -- can offer advantages to music-loving iOS device users. The kit mentions some of the advantages of an all-digital headset or headphone connector, including higher-bitrate support, a more customizable experience, and support for power and data transfer into headphone hardware. Several companies already make Lightning headphones, and Apple has supported the concept since June 2014. http://bit.ly/29giiZj
Apple Store app offers Procreate Pocket
The Apple Store app for iPhone, which periodically rewards users with free app gifts, is now offering the iPhone "Pocket" version of drawing app Procreate for those who have the free Apple Store app until July 28. Users who have redeemed the offer by navigating to the "Stores" tab of the app and swiping past the "iPhone Upgrade Program" banner to the "Procreate" banner have noted that only the limited Pocket (iPhone) version of the app is available free, even if the Apple Store app is installed and the offer redeemed on an iPad. The Pocket version currently sells for $3 on the iOS App Store. [32.4MB]
Porsche adds CarPlay to 2017 Panamera
Porsche has added a fifth model of vehicle to its CarPlay-supported lineup, announcing that the 2017 Panamera -- which will arrive in the US in January -- will include Apple's infotainment technology, and be seen on a giant 12.3-inch touchscreen as part of an all-new Porsche Communication Management system. The luxury sedan starts at $99,900 for the 4S model, and scales up to the Panamera Turbo, which sells for $146,900. Other vehicles that currently support CarPlay include the 2016 911 and the 2017 models of Macan, 718 Boxster, and 718 Cayman. The company did not mention support for Google's corresponding Android Auto in its announcement. http://bit.ly/295ZQ94
Apple employees testing wheelchair features
New features included in the forthcoming watchOS 3 are being tested by Apple retail store employees, including a new activity-tracking feature that has been designed with wheelchair users in mind. The move is slightly unusual in that, while retail employees have previously been used to test pre-release versions of OS X and iOS, this marks the first time they've been included in the otherwise developer-only watchOS betas. The company is said to have gone to great lengths to modify the activity tracker for wheelchair users, including changing the "time to stand" notification to "time to roll" and including two wheelchair-centric workout apps. http://bit.ly/2955JDa
SanDisk reveals two 256GB microSDXC cards
SanDisk has introduced two 256GB microSDXC cards. Arriving in August for $150, the Ultra microSDXC UHS-I Premium Edition card offers transfer speeds of up to 95MB/s for reading data. The Extreme microSDXC UHS-I card can read at a fast 100MB/s and write at up to 90MB/s, and will be shipping sometime in the fourth quarter for $200. http://bit.ly/294Q1If
Apple's third-quarter results due July 26
Apple has advised it will be issuing its third-quarter results on July 26, with a conference call to answer investor and analyst queries about the earnings set to take place later that day. The stream of the call will go live at 2pm PT (5pm ET) via Apple's investor site, with the results themselves expected to be released roughly 30 minutes before the call commences. Apple's guidance for the quarter put revenue at between $41 billion and $43 billion. http://apple.co/1oi1Pbm
Twitter stickers slowly roll out to users
Twitter has introduced "stickers," allowing users to add extra graphical elements to their photos before uploading them to the micro-blogging service. A library of hundreds of accessories, props, and emoji will be available to use as stickers, which can be resized, rotated, and placed anywhere on the photograph. Images with stickers will also become searchable with viewers able to select a sticker to see how others use the same graphic in their own posts. Twitter advises stickers will be rolling out to users over the next few weeks, and will work on both the mobile apps and through the browser. http://bit.ly/29bbwUE