Dell drops own-store model for direct, retail
01/30, 1:55pm
Dell Drops Kiosks
Dell today sent word that it will drop its longtime Direct Store practice. All of the Texas PC maker's 140 try-before-buying kiosks currently operating in the US will be shut down; the points of sale are less useful now that the company's computers are already available at Best Buy, Wal-Mart, and a handful of other locations, Dell claims. The shift will also help Dell return some of its focus to the direct sales model that formed the backbone of the company's business for most of its existence.


