Tag - Stanton
Gibson Guitar on Wednesday partnered with consumer audio maker Onkyo to build high-end home theater systems and other audio equipment. Gibson has recently formed a Pro Audio Division and will draw on the resources of Onkyo, while Gibson will share its marketing resources and other expertise. The dea will see Gibson get a controlling stake in Onkyo USA and thus become its second-largest shareholder, while Onkyo will also invest in Gibson.
Stanton for the first time released a touch-sensitive device through DaScratch, a new advanced MIDI control pad. The device centers around a large, central touchpad that replicates the functions of analog DJ controllers and lets DJs scratch or scrub as well as use the device as though it were a multi-touch notebook trackpad. All the buttons and faders to adjust the final output have similarly been replaced with touch-sensitive controls and will recognize multi-tap commands to quickly bring down a sound level or apply an effect.
Stanton is getting a start to this year's NAMM musicians' expo through today's release of the SC series, a new set of decks made just for scratching and mixing digital music from an attached computer. At the core of the system, the SCS.1d turntable deck is designed to wean traditional DJs on to digital; it comes with a vinyl-surfaced platter along with familiar transport and pitch controls but adds digital-only features such as MIDI trigger pads that cue loops or samples on demand from a live DJ music suite.