Tag - Rumor Roundup
As much as we lampoon some of the sillier rumors in this space, we do like taking a peek into the crystal ball of what might happen and picking out our favorites to bet on. As we all know, some of them come true, some of them never do, some may come true someday -- so they're like prayers, in a way -- and there is some fun in handicapping the likelihood of which camp a given rumor will fall. In recent years, the dead zone between the end of WWDC and the announcement of the new hotness(es) in the fall there comes a second "silly season" where analysts, pundits, and other assorted otherwise-unemployable types put out their guesses. This year, it is particularly contradictory.
We spend a fair amount of time in this space belittling the predictions and pontifications of pundits around here (one in particular -- though we would like to stress that it is the sites that unfairly balloon his above-average-but-imperfect record into gospel-like status that we actually don't care for, not the man himself). We love deconstructing rumors (where needed), rooting out the source, watching it evolve and refine (or be walked back and forgotten), and let's not forget: even if it's clearly nonsense, rumors can be fun and entertaining. We feed on them.
Really, rumor mongers? Really? WWDC's corpse is not even cold yet, and you're already walking back your weakest rumor by claiming it was going to be in there, but mean old Apple axed it? This is Standard Rumor Fizzle Excuse number two, right behind "delayed because of production problems." So let us be sure we have this right -- that dual camera lens you've been assuring us for months would be the lead visible difference in the otherwise-samey "iPhone 7," the one you showed us numerous mockups of, has been "cancelled" days before Foxconn cranks up the assembly to make 70 million of them for this fall because Apple just realized the technology is "immature?" Right. Sure.
Yesterday, we made the rookie mistake of saying that our previous Rumor Roundup column would likely be the last before Apple's Worldwide Developer Conference, which kicks off Monday. We're flattered that the rumor mill read that and said to itself "challenge accepted," but as a result here we are again with further revelations, real or imagined, of what is to come. Today, the rumors get a bit wilder -- including the notion of iMessage coming to Android, blue replacing "space gray" as a color option, and some drool-worth CGI mock-ups of what an OLED "function bar" might look like on a new MacBook Pro.
Welcome to what we will cautiously call "the last" Rumor Roundup prior to Monday's Worldwide Developer Conference keynote, because calling it that practically guarantees we'll need to do one on Friday. There's not a lot of startlingly new rumors (or even parts leaks with the requisite BPP -- Blurry Photo "Proof"), but we do have some further clarification of previous MacBook-family claims, some evidence of forthcoming non-hardware changes (with evidence!), and one of our favorite rumor behaviors, the re-assertion of a rumor that is too going to come true, regardless of facts or common sense, or they will hold their breath until it does.
Recently, chipmaker Intel came out and admitted it could no longer keep up with Moore's Law anymore, and would move to what it called a "tick-tock-tock" cycle, in which a new chip family will now receive a third full generation of development and refinement before being replaced. Likewise, the rumor mill -- led by Ming-Chi Quo -- believe Apple will do the same thing, creating what amounts to a third iPhone 6, because Intel ... wait, Intel has very little to do with the iPhone. So the rationale makes no sense ... but when has that ever stopped a rumor?