Tag - Rumor
Really, rumor mongers? Really? WWDC's corpse is not even cold yet, and you're already walking back your weakest rumor by claiming it was going to be in there, but mean old Apple axed it? This is Standard Rumor Fizzle Excuse number two, right behind "delayed because of production problems." So let us be sure we have this right -- that dual camera lens you've been assuring us for months would be the lead visible difference in the otherwise-samey "iPhone 7," the one you showed us numerous mockups of, has been "cancelled" days before Foxconn cranks up the assembly to make 70 million of them for this fall because Apple just realized the technology is "immature?" Right. Sure.
Recently, chipmaker Intel came out and admitted it could no longer keep up with Moore's Law anymore, and would move to what it called a "tick-tock-tock" cycle, in which a new chip family will now receive a third full generation of development and refinement before being replaced. Likewise, the rumor mill -- led by Ming-Chi Quo -- believe Apple will do the same thing, creating what amounts to a third iPhone 6, because Intel ... wait, Intel has very little to do with the iPhone. So the rationale makes no sense ... but when has that ever stopped a rumor?
We're another week along with the latest twist and turns of the rumor mill, but we seem to have come full circle this time: "new" and "leaked" schematics for the "iPhone 7" and the "7 Plus" larger model are back to the original ideas: that apart from the camera and slightly-rearranged antenna bands, the next iPhones will look almost exactly like the ones they replaced. Worse, we're now hearing reports that the alleged home Siri device will actually be ... another new Apple TV model, just as Apple said it would be a year ago.
We've noted in this space previously that noted analyst Ming-Chi Kuo has previously declared that the forthcoming "iPhone 7," expected in September, will be a "flop" because it will be "unattractive" to buyers, since the current vision of the device is that it will look and function pretty much like the iPhone 6s -- a kind of second "s" release of the iPhone 6 design, mirroring Intel's recent announcement that its chip-development cycle was moving to a "tick-tock-tock" model, extending the life of a given processor.
The iPhone 7 Plus will have a dual-lens camera, if a supposedly leaked schematic of the Apple smartphone is to be believed. A report supposedly showing the next-generation of iPhone suggests it will be similar in size to the iPhone 6s Plus, but it will have a few major changes, with the altered camera accompanied by the claim that it will lose the headphone jack, something that has surfaced in other rumors about the expected upcoming releases.
So the regular-as-clockwork cycle is broadly that Apple has a big event, people spend a day or two split between talking about what was launched, complaining about what wasn't, and explaining away any mistakes they made in their rubbish predictions. Then within a week at most, we're back to the rumors for next time, and we stay there until two key moments in time.
A new video from the same company that hosted a report last month about unauthorized iPhone upgrading in a China market in Shenzhen has returned to the location to discover an "iPhone SE" -- the rumored four-inch iPhone model Apple is thought to be announcing at its event on March 21 -- being sold in the market, though it is highly likely to be a counterfeit device based on rumored specifications than a genuine iPhone. In the pictures and video supplied by Beeep, the device looks similar to a rose gold but smaller iPhone 6.
Welcome back to the beehive of questionable activity and scurrilous gossip that is the Rumor Roundup, the forge in which a good deal of future truth is revealed -- amongst a steaming pile of second-guessing, market manipulation, misfiring guesses, and outright magical thinking. This week's predictions range from the probable (Apple will finally bring Siri to the Mac in the next major OS X upgrade) to the questionable (new iPhones will be bright pink, no wait ...) to the good old-fashioned plain old wrong (mean old Apple will take away iPad Pro Apple Pencil navigation!) and more.
Just like rust, the rumor mill never sleeps. Following a leak and confirmation that Apple Pay will be debuting in China later this week, a French website has posited that a formal announcement of Apple Pay coming to France will be made in the next few months, possibly on or around the Worldwide Developers Conference in June. In other news, the alleged "iPad Air 3" and "iPhone 5se/iPhone 6c" will debut in stores on March 18, just three days after its alleged announcement, there's more guessing about the "iPhone 7" (and even the iPhone 7s!), and a new iCar rumor is amusingly debunked and walked back.
This edition of Rumor Roundup will begin with what we understand is a fact: Apple VP of Product Design Steve Zadesky is leaving Apple. The Wall Street Journal reports that he has informed colleagues of his departure for personal reasons. The loss will be a blow to the company: Zadesky worked on the iPhone and iPad, and has been working extensively with Liquidmetal -- the special alloy Apple owns the rights to under license. However, it is his rumored role as the head of the Apple car-technology project, which allegedly stems from is former role as a Ford engineer, that feeds the rumor mill.
Now AAPL Stock: 140.86 ( -0.56 )
Cirrus creates Lightning-headphone dev kit
Apple supplier Cirrus Logic has introduced a MFi-compliant new development kit for companies interested in using Cirrus' chips to create Lightning-based headphones, which -- regardless of whether rumors about Apple dropping the analog headphone jack in its iPhone this fall -- can offer advantages to music-loving iOS device users. The kit mentions some of the advantages of an all-digital headset or headphone connector, including higher-bitrate support, a more customizable experience, and support for power and data transfer into headphone hardware. Several companies already make Lightning headphones, and Apple has supported the concept since June 2014. http://bit.ly/29giiZj
Apple Store app offers Procreate Pocket
The Apple Store app for iPhone, which periodically rewards users with free app gifts, is now offering the iPhone "Pocket" version of drawing app Procreate for those who have the free Apple Store app until July 28. Users who have redeemed the offer by navigating to the "Stores" tab of the app and swiping past the "iPhone Upgrade Program" banner to the "Procreate" banner have noted that only the limited Pocket (iPhone) version of the app is available free, even if the Apple Store app is installed and the offer redeemed on an iPad. The Pocket version currently sells for $3 on the iOS App Store. [32.4MB]
Porsche adds CarPlay to 2017 Panamera
Porsche has added a fifth model of vehicle to its CarPlay-supported lineup, announcing that the 2017 Panamera -- which will arrive in the US in January -- will include Apple's infotainment technology, and be seen on a giant 12.3-inch touchscreen as part of an all-new Porsche Communication Management system. The luxury sedan starts at $99,900 for the 4S model, and scales up to the Panamera Turbo, which sells for $146,900. Other vehicles that currently support CarPlay include the 2016 911 and the 2017 models of Macan, 718 Boxster, and 718 Cayman. The company did not mention support for Google's corresponding Android Auto in its announcement. http://bit.ly/295ZQ94
Apple employees testing wheelchair features
New features included in the forthcoming watchOS 3 are being tested by Apple retail store employees, including a new activity-tracking feature that has been designed with wheelchair users in mind. The move is slightly unusual in that, while retail employees have previously been used to test pre-release versions of OS X and iOS, this marks the first time they've been included in the otherwise developer-only watchOS betas. The company is said to have gone to great lengths to modify the activity tracker for wheelchair users, including changing the "time to stand" notification to "time to roll" and including two wheelchair-centric workout apps. http://bit.ly/2955JDa
SanDisk reveals two 256GB microSDXC cards
SanDisk has introduced two 256GB microSDXC cards. Arriving in August for $150, the Ultra microSDXC UHS-I Premium Edition card offers transfer speeds of up to 95MB/s for reading data. The Extreme microSDXC UHS-I card can read at a fast 100MB/s and write at up to 90MB/s, and will be shipping sometime in the fourth quarter for $200. http://bit.ly/294Q1If
Apple's third-quarter results due July 26
Apple has advised it will be issuing its third-quarter results on July 26, with a conference call to answer investor and analyst queries about the earnings set to take place later that day. The stream of the call will go live at 2pm PT (5pm ET) via Apple's investor site, with the results themselves expected to be released roughly 30 minutes before the call commences. Apple's guidance for the quarter put revenue at between $41 billion and $43 billion. http://apple.co/1oi1Pbm
Twitter stickers slowly roll out to users
Twitter has introduced "stickers," allowing users to add extra graphical elements to their photos before uploading them to the micro-blogging service. A library of hundreds of accessories, props, and emoji will be available to use as stickers, which can be resized, rotated, and placed anywhere on the photograph. Images with stickers will also become searchable with viewers able to select a sticker to see how others use the same graphic in their own posts. Twitter advises stickers will be rolling out to users over the next few weeks, and will work on both the mobile apps and through the browser. http://bit.ly/29bbwUE