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Apple set to launch three Swiss retail stores

09/04, 9:30am

Three Swiss Apple Stores

Apple is expected to open three new retail stores in Switzerland by the end of the year, multiple sources say. One shop is the Rue de Rive location, Geneva's first Apple Store, which recently had the words "bientôt ouvert" (opening soon) added to its black construction facade (photo below). Workers are said to have already begun training, and it is believed that the store could effectively be ready to go by the middle of the month, though when exactly it will open is a matter of speculation.

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