Puretracks hits DRM-free mobile music fray
03/11, 5:50pm
Puretracks music
Puretracks, with labels Universal, Sony BMG, Warner, EMI, and various independents under its belt, is offering a new DRM-free mobile music store and service for BlackBerry smartphones from Research In Motion (RIM). As the latest company to take a stab at Apple's music download dominance, the new music service competes directly with Apple's WiFi iTunes store for the iPhone and iPod Touch and will work with the BlackBerry Pearl, BlackBerry Curve and BlackBerry 8800 series smartphones. Using compressed DRM-free AAC/AAC+ file formats, Puretracks Mobile Edition will be unveiled March 12 at the South By Southwest (SXSW) event in Austin, Texas. A full version of the mobile music service is expected to launch at CTIA Wireless April 1.
